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Collaborative and strategic marketing leader with 15+ years experience working with insurers, consumers, physicians, pharma and
government agencies. Significant expertise working with healthcare technology design and application of secondary data sets
including medical claims, patient encounter and utilization data with the goal of improving health outcomes. Special passion for
cultivating long-term, mutually satisfying client relationships. Excellent interpersonal and communications skills.
PROFESSIONAL EXPERIENCE
Tandigm Health (JV between Independence Blue Cross and Davita Healthcare Partners), Conshohocken, PA 2016 2016
Clinical Enablement Manager
Built clinical care programs to decrease unnecessary hospital readmissions, reduce costs and improve health outcomes through
improved care coordination with Philadelphia-area healthcare systems. Identified post-acute care providers to include in care
collaboration following hospitalization. Advised on provider-specific metric reports for quality improvement opportunities.
Centers for Medicare and Medicaid Services (CMS), Bethesda, MD 2014 2015
Health Insurance Specialist/State Officer
Key contact for states seeking guidance with ACA requirements and Qualified Health Plan (payer) certification:
Advised insurance department executives regarding ACA requirements relative to payer-provider network adequacy, benefits,
pricing and product design.
Facilitated successful rollout of the ACAs year-two public exchanges to enroll almost two million new consumers in two months;
100 percent go-live success.
Assessed best practices in outreach to rural populations, including issues relative to provider network adequacy and formation
of partnerships with community-based providers.
Selected as panel member to review applications submitted to CMMIs Transforming Clinical Practice Initiatives program to
help >150,000 provider practices achieve large-scale health transformation through quality improvement and health outcomes.
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ROBIN SAMET, MBA, BSN
UnitedHealthcare Community Plan of PA (formerly, OakTree Health Plan), Philadelphia, PA 1998 2001
Director of Marketing and Outreach
Provided leadership and direction for marketing, outreach, and education for this 75,000-member Medicaid health plan. Key
regional leader for central and northeastern Pennsylvania markets.
Promoted to assume considerable operational responsibilities including provider support, customer service and sales.
Directed the development of health strategies for the health plans high-risk members to improve healthcare outcomes.
Oversaw successful marketing/advertising strategy to increase sales for retention and growth; responsible for budget.
Led geographic expansion of health plan into central and northeast Pennsylvania markets, resulting in significant sales growth;
15-20% increase through targeted marketing and enrollment.
Transformed health plan into innovative managed care product by leveraging existing HMO to acquire a license, adding 20,000
new lives in rural markets, converting FQHC to Medicaid, and building healthcare infrastructure.
Identified needed modifications in companys proprietary evidence-based treatment guidelines for use in outpatient behavioral
healthcare settings.
VOLUNTEER WORK
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ROBIN SAMET, MBA, BSN
EDUCATION
Certifications:
Johns Hopkins Bloomberg School of Public Health, Graduate Summer Institute of Epidemiology and Biostatistics
PROFESSIONAL ASSOCIATIONS
PUBLICATIONS
Edmondson, B. and Samet, R. Now or Never: Making the Commitment to Value-Based Reimbursement. A commentary on the risks
and rewards of value-based reimbursement. Frontiers of Health Services Management/Health Administration Press. Winter 2015.
Chung, S., Ohman-Strickland P., Samet, R. Analyzing the Effectiveness of FDA Risk Evaluation and Mitigation Strategies Using FDA
Adverse Event Reporting System Database. Poster presented at August 2011 International Conference on Pharmacoepidemiology
and Therapeutic Risk Management (ICPE).
Clark, J. and Samet, R. Best Practices in Risk Management and Pharmacovigilance: A Multi-Company Survey and Analysis of Needs
for Safety Data, Data Tools and Methodologies. White Paper, Spring 2011.