xcvbnmqwertyuiopasdfghjklzxcv

bnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklz
xcvbnmqwertyuiopasdfghjklzxcv
bnmrtyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklz
 HISTORY
The Splash Group is composed of wholly-owned Philippine companies with
businessinterests in personal care manufacturing and marketing, international
distribution, and recently,health and wellness products development and
marketing. Founded in 1985, Splash was able togrow from a Php12,000 backyard
business into a Php4 billion enterprise through the vision,innovation, and
commitment of its founders, Dr. Rolando B. Hortaleza and Dr. Rosalinda
A.Hortaleza. Being consistently in the Top 300 corporations in the Philippines
since 1998, theCompany has established its reputation as one of the formidable
players in the Philippine personal care industry.Splash carries the brands
Extraderm, Maxi-Peel, and Skin White. It also carries one of thefastest growing
skin care brands in the Philippines

Biolink. In 2002, the Company invested in aPhp400 million state-of-the-art

manufacturing complex in Canumay, Valenzuela City which is
expected to meet the Companys capacity requirements in the medium
-term. The Companyestablished the Splash Research Institute in 1997. Through
state-of-the-art facilities andequipment, and a research staff of more than twenty
(20) chemists, pharmacists and engineers,SRI carries out the design and
development of innovative products and packaging systems,thereby keeping
Splash at the forefront of the personal and health care industries. It strives
tomaintain a two (2)-year rolling pipeline of new products. SRI also ensures that
all products madeavailable to the market are backed up by rigid clinical tests to
guarantee superior efficacy, safety,stability and over-all product excellence.

Splash has grown into a multi-billion peso company,with two of its core products,
exfoliant and skin whiteners, dominating their segments withmarket shares of
86% and 41%, respectively, based on an AC Nielsen Philippine Retail IndexReport
dated June 2007. The Company is ranked sixth in the Philippine personal care
industry,the only Filipino owned company in the top 10.The Company aims to
strengthen its presence inthe personal care markets in the Asia-Pacific
region and to gain a foothold in the affluent marketsof Europe and North America
through its health and wellness products. To date, Splash hasestablished market
presence in over 30 countries through its distributors and local exporters.These
countries include Algeria, Australia, Bahrain, Canada, Egypt, Hong Kong,
India,Indonesia, Iran, Japan, Jordan, Korea, Kuwait, Lebanon, Malaysia, Nigeria,
Oman, Pakistan,Qatar, Saudi Arabia, Singapore, Sudan, United Arab Emirates,
Vietnam and the United States.

Early beginnings
Splash Corporation started out in 1985 as just a backyard business when the
Hortalezas decidedto invest their P12,000 cash gifts from their wedding and put
up RBH Cosmetics. The companys very first products were repackaged acetone
and cuticle remover.In 1987, Hortaleza, seeing a fad in growing hair-style
decided to sell high-quality but affordablehair spray, letting the company
earned its first one million peso in sales. The couple eventuallyrenamed their
company to Splash Cosmetics from Hortaleza Cosmetics.In 1993, the Hortalezas
were able to afford sophisticated technologies and renamed the companyto
Splash Manufacturing Corporation. By 1997, Splash established the Splash
Research Institutecomplete with state-of-the-art facilities and equipment, and a
research staff of more than 20chemists, pharmacists and engineers. Its main
purpose is to design and develop of innovative products and packaging systems.
Splash tries to keep a two year rolling pipeline of new products, backed by rigid
clinical tests.

MISSION AND VISION

Corporate Cause

We shall uplift the pride and well-being of the individuals and societies we serve.

Mission

We are a fast moving consumer goods marketing company that shall be known for strong
brand management and making accessible pioneering, quality, innovative products
derived from extensive research, to improve the well-being of our consumers. We shall do
this through:

1. Leading edge trade and consumer marketing systems.

2. Pursuit of excellence in all other business systems.
We shall be generous in sharing the rewards with our employees, business partners,
stockholders and our community for the realization of our corporate cause.

We shall uplift the pride and well-being of the individuals and societies we serve.

Vision
We are the leading provider of pioneering, innovative and globally competitive consumer
goods and services.

Core Values
Faith in the Almighty
We believe that our success is made possible by the infinite goodness and guidance of
God. All our triumphs, therefore, are dedicated to His greater honor and glory.

Ethical Governance
Our organization shall uphold the highest levels of ethical standards and professionalism
in the conduct of its business.

Personal Integrity
We are committed to uphold honesty when conducting business. Our career is based on
ethics. Our service, founded on sincerity.

Sense of Belonging
We are colleagues, friends, one family. We shall maintain a strong relationship among
individuals in our organization, based on genuine caring, understanding, and
righteousness.

Social Responsibility
We pursue social responsibility by giving back to the community and making
contributions of enduring value.

Customer Orientation
We listen to our consumers. We get to know them. Because we exist for them, their
deepest desires fuel ours. They are our true partners in innovation.

Productivity & Excellence

We aim to go beyond our limits. We seek to be better by doing things right, by working
 smart. And thus, produce more than expected, and deliver even before the expected
time.

Pioneering and Innovative

By driving opportunities and challenging the status quo, we are able to come up with
breakthrough, first-in-the-market, value-adding products.

LIST OF PRODUCTS
Whitening

Anti-Bacterial

Hair Care
 FOOD

COMPETITING PRODUCTS

All of the Groups product lines compete with both large and small companies in the
country and abroad. In order to succeed, the Group competes by differentiating its
product offerings through innovation. It therefore avoids head-to-head competition with
large global companies by taregeting market niches that it can profitably develop.

The company considers as its principal competitors the following global cosmetic and
personal care companies:

Unilever Philippines, Inc.

 Colgate Palmolive Phils., Inc.

Procter & Gamble Phils., Inc.

LOreal Philippines Inc.

Beiersdorf AG
 Johnson & Johnson, Phils., Inc.

Avon Cosmetics, Inc.

According to the AC Nielsen, data shows that Splash Corporation is still the leading
local personal care company that ranks behind Unilever and Procter and Gamble.

ategories: market analysis, industry research, financial report

Tag: detailed financial ratios, major products and services, financial history, key competitors
Description: The company may gain diversification potential. Diversification reduces the overall risk. We see a
growing market and believe that this trend will continue.
This SWOT Analysis of Splash Corporation provides a strategic SWOT analysis of the company's businesses
and operations. This free SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT
analysis of Splash Corporation can provide a competitive advantage.
This SWOT analysis contains 677 data points.
Last update: January 2017.
Strengths

-reduced labor costs

-high profitability and revenue
-barriers of market entry
-skilled workforce
-high growth rate
-domestic market
-monetary assistance provided
Weaknesses

-future market size

Opportunities

-new products and services

-growing economy

Threats

-rising cost of raw materials

-government regulations
-financial capacity
-growing competition and lower
profitability
-increase in labor costs
-external business risks
-price changes

Profitability
Outlook
Market
The industry shows a growth rate of about 7%.
Financial and Strategic SWOT Analysis provides a comprehensive insight into the company?s history, corporate
strategy, business and financial structure, management and operations. The report contains a detailed SWOT
analysis, information on the company?s products and services, key competitors, as well as detailed financial
information.
Data on this page may have come in part, or entirely, from one or more data providers. Please contact us for
further information. We are not responsible for any errors or omissions on this page. This website is for
information purposes only. This is a sample report.

Promotional Campaigns
Splash Corporation (Splash) is a leading producer of skin care and hair care products in
the Philppines. Splash was now the countrys leading domestic producer of personal care
products and was billed as the next unliver by Biz Bews Asia magazine. However,
competing with the top corporations in the world was no easy to task, especially when
these companies were producing low-cost alternative products. Splash knew that there
was no way they could compete in a price war with their much larger competitors, so
they had to compete on value if they wanted to remain a top company in the industry. At
this point in 2006, the company is considering what brands and products the company
should focus on, how to brand and market these products, and generally what strategy
they should follow for the rest of the year

The Splash Corporation advertise or promote their products through celebrity

endorsement. Boy Abunda and Lovi Poe are their main endosers. Marin Rivera, Kim Chiu
 and many more are endosers of some products which are under the Splash Corporation
like Skin White and Maxi-peel.They use advertisement by experts and dermatologists
standing in favour of their skin care products.

They offer seminars to different places or barangay to give information about their
products and persuade them to become a part of the Splash family. Giving discounts to
their customers is also part of their promotional strategy.

10 Strategic Area of Operations Management

1.Goods