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BASIC ENTREPRENEURSHIP CULTURE

CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

BUSINESS PLAN

COMPANY LOGO

COMPANY NAME: Sallys Corporation

PRODUCT: Spirit Amigo Mug

PREPARED BY: Group: 3 Class: Thursday 9am 11am

DATE : 10 November 2016


BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

TABLE OF CONTENTS

CONTENTS
EXECUTIVE SUMMARY
1.0 INTRODUCTION
2.0 OBJECTIVES
3.0 BACKGROUND OF COMPANY
4.0 OWNER BACKGROUND
5.0 BACKGROUND OF PROJECT
5.1 PROJECT LOCATION
5.2 MACHINERY TECHNICAL INFORMATION AND EQUIPMENT
6.0 ORGANIZATION PLAN
6.1 VISION, MISSION AND ORGANIZATION LOGO
6.2 ORGANIZATIONAL STRUCTURE
6.3 LABOUR PLAN
6.4 TABLE OF DUTIES AND RESPONSIBILITIES
6.5 REMUNERATION
6.6 LIST OF OFFICE REQUISITES
6.7 LIST OF ADMINISTRATIVE EXPENSES
7.0 MARKETING PLAN
7.1 DESCRIPTION OF PRODUCT / SERVICE
7.2 CUSTOMER PROFILE
7.3 MARKET SIZE
7.4 ANALYSIS OF MAIN COMPETITORS
7.5 MONTHLY SALES FORECAST
7.6 MARKETING STRATEGY
7.7 DETAILS OF MARKETING EXPENSES
8.0 OPERATION PLAN
8.1 FLOW CHART
8.2 UNIT OF PRODUCTION
8.3 MONTHLY RAW MATERIAL REQUIREMENTS
8.4 SPACE LAYOUT & LOCATION PLAN OF OPERATIONS
8.5 OVERHEAD COSTS OF OPERATION
8.6 LIST OF OPERATION EXPENSES
9.0 FINANCIAL PLAN
9.1 PROJECT EXECUTION COSTS
9.2 CASH FLOWS
9.3 PROFIT AND LOSS STATEMENT
9.4 BALANCE SHEET
9.5 LOAN REPAYMENT SCHEDULE
10.0 CONCLUSION
APPENDIX AND SUPPORTING DOCUMENTS
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

1.0 INTRODUCTION

Spirit Amigo Mug is a mug designed for the public users which target all
generations to use it.
Now, with climate change and temperature of our earth is rising, our company
realized that
people nowadays unlikely to drink plain water. Therefore, most of them fell sick.
With our
new creation, we can encourage people to drink lot of plain water. Our product
can make your
plain water become a special drinks because our mug can produce various type of
smells
while drinking. These will trigger the membrane cell to react with scent and
accidentally make
our tongue feels like it was real taste.

2.0 PURPOSE

Our purpose to create this mug is to encourage people drink a lot of plain water to
keep their
body dehydrate from the climate change and increasing in temperature.
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

3.0 COMPANY BACKGROUND

Business name :Selling Mug

Business address :B-7-7, Jln 2-22, Tmn Megah, Damansara


Utama

Mailing address (if different) : B-7-7, Jln 2-22, Tmn Megah, Damansara
Utama

Phone number :013-013 6670

Fax Number :03-6975 7667

Email :sallyscorporation@gmail.com

Type of business :Selling mug

Main activities :Producing mug and bottle

Execution date :1 / 1 / 2017

Business registration :A013424


number

Initial capital :RM250,000.00

Name and address of the :


shareholder

Name of bank :CIMB bank

Bank account number :8750720508


BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

4.0 BACKGROUND OF COMPANY OWNER

Owner's name :Kok Sally

Number of identification :751204-06-5432


card

Date of birth :4 / 1 / 1975

Mailing address :B0206, Pangsapuri Putri Ria, Jln Bayan 45

Tmn Megah Ria, 81750 Masai, Johor

Phone number :011-1065 4170

Fax Number :03-4357 9889

Email :mistsally1204@gmail.com

Marital status :Single

Name of spouse :

Academic level :Degree in bachelor of business


administration

Courses and training :Marketing in advance world


provided

Experience :2 years in manufacturing container, 3 years


as accountant, 2 years as board of director
(secretary)
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

Current work :CEO in Sallys Corporation

Number of shares :

Position in the company :Chief Executive Officer (CEO)

5.0 PROJECT BACKGROUND

Name of project :Scents Mug

Address of project site : B-7-7, Jln 2-22, Tmn Megah, Damansara


Utama

Number of lot / area of the :


project site

Details of the project site :Old building belongs to the fathers owner
owners

5.1 PROJECT LOCATION

Project location plan : Refer to Attachment

Basic facilities :Electricity, water drainage, line


communication

Design of the building :More to small apartment

Acreage of the building :50mx70m

Rental costs :RM 550.00 per month

Equipment of layout plan :


BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

Building approvals :Dewan Bandaraya Kuala Lumpur (DBKL)

5.2 MACHINERY TECHNICAL INFORMATION AND EQUIPMENT


1. Machines and existing equipment

Nu Type of machine and equipment Cost (RM)


m

1. Mug heat press machine RM900.00 RM1000.00

2.. Mug printing machine RM700.00 RM900.00

2. Machinery and equipment required

Nu Type of machine and equipment Cost (RM)


m

1. Mug heat press machine RM900.00 RM1000.00

2.. Mug printing machine RM 700.00 RM 900.00

6.0 ORGANIZATION PLAN


6.1 VISION, MISSION AND ORGANIZATION LOGO

BUSINESS VISION

To satisfied and give the best understanding to the customers about the
product and service

BUSINESS MISSION

Build the best product, cause no unnecessary harm, use business to


inspire and

implement solutions to the world


BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

ORGANIZATION LOGO

6.2 ORGANISATIONAL STRUCTURE

EXECUTIVE
MANAGER
(NAME)

FINANCE OPERATING MARKETING TECHNOLOGY


OFFICER OFFICER OFFICER OFFICER

CLERKS
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

6.3 LABOUR PLAN

Nu Position Number of employees


m

1. General Manager 1

2. Finance Manager 2

3. Clerk 2

6.4 TABLE OF DUTIES AND RESPONSIBILITIES

Nu Position Responsibilities
m

1. General Manager Make sure the organization run efficiently

2. Finance Manager Control companys money come and go

3. Clerk Help upper level implement the companys


objective

6.5 REMUNERATION

Position Nu Monthly KWSP PERKESO TOTAL


m Salary

General Manager 1 RM2,566.25 RM319.00 RM14.75 RM2,900.00

Finance Manager 1 RM2,123.75 RM264.00 RM12.25 RM2,400.00

Clerk 1 RM1,504.25 RM187.00 RM8.75 RM1,700.00

TOTAL RM6,194.25 RM770.00 RM35.75 RM7,000.00

6.6 LIST OF OFFICE REQUISITES


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Type Num Price

Computer 7 RM2,500.00 per unit

Printer 3 RM200.00 per unit

Photostat Machine 1 RM1,500.00 per unit

TOTAL 11 RM19,600.00

6.7 LIST OF ADMINISTRATIVE EXPENSES

Item Property Expenses Monthly Expenses Other


Expenses

Salaries and RM7,000.00 RM3,000.00


Remuneration

Office requisites RM400.00

Rent RM550.00

7.0 MARKETING PLAN

7.1 DESCRIPTION OF PRODUCT / SERVICE

Mug that can produce various type of smell while drinking by inserting
the flavor card

that you want. It also can control temperature either want to drink as
hot or cold.
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

7.2 CUSTOMER PROFILE

All kind of generation because plain water should be drink by everyone.

7.3 MARKET SIZE / POPULATION

Whole Malaysia

7.4 ANALYSIS OF MAIN COMPETITORS

LIST OF COMPETITORS STRENGTH WEAKNESS

TUPPERWARE Stay long enough in the Basic mug only have


market been create

7.5 MONTHLY SALES FORECAST

I. NAME OF PRODUCT:SPIRIT AMIGO MUG

MONTH TOTAL SALES (RM)


JANUARY 10,000.00
FEBRUARY 10,500.00
MARCH 12,500.00
APRIL 14,000.00
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

MAY 15,000.00
JUNE 15,000.00
JULY 17,000.00
AUGUST 18,000.00
SEPTEMBER 19,500.00
OCTOBER 21,000.00
NOVEMBER 22,000.00
DECEMBER 25,000.00

II. NAME OF PRODUCT :SPIRIT AMIGO MUG

MONTH TOTAL SALES (RM)


JANUARY 25,000.00
FEBRUARY 27,500.00
MARCH 28,000.00
APRIL 29,500.00
MAY 31,500.00
JUNE 35,000.00
JULY 40,000.00
AUGUST 45,000.00
SEPTEMBER 55,500.00
OCTOBER 70,500.00
NOVEMBER 80,000.00
DECEMBER 100,000.00

7.6 MARKETING STRATEGY

PRODUCT PRODUCT DEVELOPMENT

Design
Study feasibility of product concept
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

Brands
A brands name that can become the links between
the
values of company and the customer

Packaging
The easiest way to handle and can attract people

Durability
The best quality of materials are used to keep it
outstanding

7.7 DETAILS OF MARKETING EXPENSES

Item Property Monthly TOTAL (RM)


expenses (RM) expenses (RM)

Transportion 2,000.00 2,000.00

Promotion 5,000.00 5,000.00

Insurance 750.00 750.00


BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

8.0 OPERATION PLAN

8.1 PROCESS FLOW CHART

PROCESS FLOW CHART

Product
Idea Generation Test Marketing
development

Business Commercializati
Idea Screening
Analysis on

Concept Marketing
Development Strategy and
and Testing Development
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

8.2 PRODUCTION UNIT

I. NAME OF PRODUCT :SPIRIT AMIGO MUG

MONTH TOTAL PRODUCTION (UNITS)


JANUARY 200
FEBRUARY 200
MARCH 200
APRIL 200
MAY 200
JUNE 200
JULY 250
AUGUST 250
SEPTEMBER 350
OCTOBER 350
NOVEMBER 350
DECEMBER 350

II. NAMA PRODUK :SPIRIT AMIGO MUG

MONTH TOTAL PRODUCTION (UNITS)


JANUARY 350
FEBRUARY 400
MARCH 500
APRIL 500
MAY 550
JUNE 600
JULY 700
AUGUST 900
SEPTEMBER 1,500
OCTOBER 1,600
NOVEMBER 1,700
DECEMBER 2,000

8.3 MONTHLY RAW MATERIAL REQUIREMENTS

Type of raw Quantity Stockpiles Price per Unit Total Purchases


materials (RM)
Aluminium 400 0 5 RM2,000.00
BASIC ENTREPRENEURSHIP CULTURE
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8.4 SPACE LAYOUT & LOCATION PLAN OF OPERATIONS

(Attach the business location plan)

8.5 OVERHEAD COSTS OF OPERATIONS

Cost Total
Electricity Expenses RM 500.00
Phone Bill RM150.00
Clerk Salary RM1,700.00

8.6 LIST OF OPERATING EXPENSES

Cost Property expenses Monthly expenses Other expenses


Machinery RM1,000.00
Workers' wages RM7,000.00 RM3,000.00
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

9.0 FINANCIAL PLAN

9.1 PROJECT EXECUTION COSTS / PRE-OPERATION

PRE-OPERATION COST TOTAL (RM)


Raw material 34,000.00
Utility bills 10,800.00
Site rental 6,600.00
Renovations 0

9.2 CASH FLOW

Perkara Januar Februar March April Mei June


y y
(+) In cash flow
- Sales revenue 10000 10500 12500 14000 15000 15000
- Donation 0 0 0 0 0 0
TOTAL 6000 6500 6000 7000 9500 11000

(-) Cash outflows


- Rental cost 550 550 550 550 550 550
- Utility bills 900 900 900 900 900 900
- Raw materials 2000 2000 2000 2000 2000 2000
- Workers' wages 10000 10000 10000 10000 10000 10000
TOTAL 13450 13450 13450 13450 13450 13450
BALANCE OF CASH (3450) (6400) (7350 (6800 (5250 (3700
FLOWS ) ) ) )

Perkara July August Septemb Octobe Novemb Decemb


er r er er
(+) In cash flow
- Sales revenue 17000 18000 19500 21000 22000 25000
- Donation 0 0 0 0 0 0
TOTAL 17000 18000 19500 21000 22000 25000

(-) Cash outflows


- Rental cost 550 550 550 550 550 550
- Utility bills 900 900 900 900 900 900
- Raw materials 2500 2500 3500 3500 3500 3500
- Workers' wages 10000 10000 10000 10000 10000 10000
TOTAL 13950 13950 14950 14950 14950 14950
BALANCE OF CASH (650) 3400 7950 14000 21050 31100
BASIC ENTREPRENEURSHIP CULTURE
CENTRE FOR THE INITIATION OF TALENT & INDUSTRIAL TRAINING (CITRA)

FLOWS

9.3 PROFIT AND LOSS STATEMENTS

Syarikat Ikthiar Sdn, Bhd


Profit and loss statement
For the year ended June 30, 2015

RM RM RM
Sales 199,500
(-) Return on sales 0
Net sales 199,500

Cost of goods sold


Initial stock 0
(+) cost of production 40,000

(-) finishing stock 2,000

GROSS PROFIT 161,500

Cost of sales
Advertising / promotion 60,000
Transportation 24,000
Management cost 134,400
Manager salary 34,800
Phone 1,800
Vehicle maintenance 6,000
Stationary and office 4,800
equipment
Hire purchase interest 0
Loan interest 0
Total expenditure 265,800

NET PROFIT (104,300)


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9.4 BALANCE SHEET

Syarikat Ikthiar Sdn, Bhd


Balance Sheet at 30 Jun 2015

RM RM RM
Non-current assets
Premises
Computer
Office equipment
Furnishings

Current assets
Finishing stock
Debtors
Bank
Cash

(-) Current liabilities


Creditors
Working capital

Funded by: Owner Equity


Early Capital
(+) Net profit

(-) Takeout
Final capital

Non-current liabilities
Long-term loans
BASIC ENTREPRENEURSHIP CULTURE
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9.5 REPAYMENT SCHEDULE

Total loans :
Interest Rate :
Duration :
Repayment begins :
Methods :
Total principal per month :
Total interest per month :

Year Principal Interest Total Principal


repayment balance
1
2
3
4
5
6
7
8
9
10

10.0 CONCLUSION

As a conclusion, we believe that our company can be successful and


meet the needs

customer with the advantage of healthy lifestyles and give them 100%
satisfied. We

will do our best to achieve better standard and we are looking forward
to cover up all

our expenses as mentioned in the financial part and achieve our goal in
better way.

Our business can go forward as this is for all generation. We believe if


we can see the
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goodness in these business, there other people also realized that too.

APPENDIX AND SUPPORTING DOCUMENTS

1. Certificates of academic qualifications


2. Course certificates
3. The partnership agreement
4. Business licenses
5. Location map of the project
6. The rental agreement
7. The layout of the office / factory
8. Quotation of equipment required
9. Other documents

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