MAURITIUS DOS SANTOS FERREIRA COELHO

Eagles Palace Street, 600 - Vila Alexandria 04635-022 - São Paulo, SP Phone: (11
) 5031-1132 / 8314-6763 e-mail: msancoe@terra.com.br
PRACTICES
Marketing / Sales
EDUCATION
Graduate in Social Communication - Specialization in Marketing School of Adverti
sing and Marketing - ESPM
LANGUAGE
Intermediate English
SUMMARY OF QUALIFICATIONS
Solid experience in marketing commercial and domestic firms operating in large
segments of pulp and paper, packaging and consumer products, focused on develop
ing and managing complete line of products and their markets. Developing annua
l marketing plan, annual budget for sales, implementation strategies and action
plans, seeking to increase market share and profitability by product line. Str
ucturing indicative of performance, collecting and analyzing the results and rep
orting of performance. Dealing directly with suppliers of inputs and products,
ensuring the best commercial terms of purchase, aiming at the commercialization
of the product lines with greater profitability. Mapping and business market
(prices, trends and potential) and tracking and analyzing competition. Analysi
s forecasts sales of subsidiaries, verification of results, implementation and m
onitoring of action plans focusing on products, regions and clients. Establish
ment and production of informational and promotional materials of the product li
nes and sales campaigns implemented the network of distributors, affiliates and
customers. Participation as representative of the commercial and marketing imp
lementation and system upgrade SAP/R3, and user qualification module preparation
and management reports BW. Professional with leadership, proactive, innovativ
e, entrepreneurial, negotiation skills, skilled in teamwork, focused on planning
and the search for a result, integrated view of business and creative.
INTERNATIONAL TRAVEL
France and Bolivia - Participation in trade fair of packaging and marketing trai
ning / technical products.
ADDITIONAL COURSES
MAURITIUS DOS SANTOS FERREIRA COELHO
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5S Program / Total Quality Management - VCP Import (Basic) - Customs / SP Sarban

es Oxley (SOX) - VCP Matrix Management Revenue / GMR - INDG / SP and Flexographi
c Printing Production - SENAI / SP Manufacturing Pulp and Paper - ABTCP / SP Qua
lity Total - Bureau Veritas / SP inbound and outbound telemarketing - Grupo Cath
o / SP
Internal Audit Quality ISO 9000/9002 - Bureau Veritas / SP Cost and Pricing
- IMAM / SP Development Packaging - SENAI / SP Module Management Reports BW
- SAP/R3 Entrepreneurship - SEBRAE / SP Strategy and Business Administration
- FGV / SP
COMPUTING
Word, Excel, PowerPoint, Access, and Internet SAP/R3
PERSONAL DATA: Brazilian, 43 years old, single
MAURITIUS DOS SANTOS FERREIRA COELHO
3
PROFESSIONAL EXPERIENCE
Since 08/2008 PMB / PAPERCONSULTING S.A.
(Company's national segment of consulting, design and marketing of pulp and pape
r)
Business Manager - Report: Management Managing Partner direct line of papers
targeted towards graphic, editorial and promotional. Service direct to custom
ers in medium and large (graphic, publishing houses, newspapers and distributors
) and managing the entire process of buying and selling, including the importati
on of products originating from outside suppliers. exploration and development
of new suppliers of products, both within the national territory as in countrie
s in Europe, Asia, North America and South Establishment of training programs
for technical and commercial, together with suppliers. 09/1999 to 12/2006 Votora
ntim Celulose e Papel SA - Distribuidora KSR
(Company's national pulp and paper segment sales of USD 120 million / year)
Product Manager and Market - Report: General Manager Responsible for managin
g the product lines newsprint, carbonless, self-adhesive, specialty papers and g
raphics products, representing 28% of total company sales. Elaboration and imp
lementation of a marketing plan and strategies for each product line, segment an
d region, generating 12% increase in the mark-up the general line of newsprint,
the average increase of 40% at the base of active customers, up 15% market share
and 48% increase in net sales of that product line.€ Dealing directly with sup
pliers ensure competitive conditions for the increase in sales volume by 40% in
every line of newsprint (rolls and sheets) and 22% in sales of newsprint in reel
s. development, implementation and monitoring of trade policies for specific p
roduct line. Coordination of the entire process of importing newsprint reels (
commercial and operational). Support sales area in attendance and direct negot
iations with key customers. Establishment of training programs for technical a
nd commercial, together with suppliers, both geared to the sales force and to en
d customers. 06/1993 to 08/1998 RIPASA SA PULP AND PAPER
(Company's national pulp and paper and revenues of USD 1.5 billion / year)

Product and Market Analyst - Report: Market and Product Manager Responsible for
the development of market and product segment for the paper cut. Monitoring and
analysis of information linked directly to market (niches / products / customers
/ competitors). Development and management of the line of licensed products for
the consumer sector. Elaboration of training programs aimed at the technical an
d commercial network of distributors and direct customers.
PERSONAL DATA: Brazilian, 43 years old, single
MAURITIUS DOS SANTOS FERREIRA COELHO
4
Developing informational and promotional materials of the product line and sal
es campaigns implemented a network of distributors and end customers. Prospect
ing and qualifying new distributors for the line of cut paper. Monitoring the
approval process with major customers users of private label products. Coordin
ation of the development process of packaging (own brand and others). structur
ing, implementation and supervision of customer service (SAC). Participation a
s lead auditor in internal audits and certification (ISO 9000 / 9002) and repres
entative of the commercial area within the total quality program. 07/1990 to 04/
1992 POLY VAC SA PACKAGING INDUSTRY AND TRADE.
(National Company of the plastic packaging segment and revenues of USD 45 millio
n / year)
Head of Sales - Report: Sales Manager and general supervision of the adminis
trative area of sales, responsible for policy making commercials for the product
line and direct management of internal employees 6 and 7 sales representatives
throughout the country. General coordination of sales teams inside and outside
(representatives). Support the marketing area in attendance to direct negotia
tions with key customers. Preparation and analysis of reports on performance o
f products, customers and outside vendors by region. Marketing Assistant - Rep
ort: Sales Manager Responsible for market development and products for the seg
ment of rigid and flexible packaging. Establishment of the overall marketing p
lan and strategies focused on product line, segment and region. Establishment
of training programs targeted at technical and business customers direct. Deve
lopment of informational materials and promotional product lines. Planning and
participation in fairs and events directly related to the packaging segment.
PERSONAL DATA: Brazilian, 43 years old, single