1. What do you think when you think of Sky Sports?

Loads of different sports and different channels that all follow the theme of sports.
Different sports such as football, rugby, formula 1 etc are shown and so are
highlights and scores of the games in case they were missed.

2. What do you think of the font used in the sky sports ident?

They are modern to keep up to date with the audience. Also due to the majority of
the target audience being men, the font is serif as when there is a flick on the end
of a font it tends to be more feminine.

3. Who do you think is the sky sports target audience?

Mostly men or people who enjoy watching sports. Usually aged from around 13 and
upwards when people start to have a real understanding of sport.

4. Which out of these three idents is your favourite?

The Sky Sports UK ident as it shows how physical sport in and the crowds passion
for their sport;.

5. What do you think of our sky sports logo that we made?

It is good and modern.

6. What do you think of the old sky sports logo?

Could include the symbolic/iconic image of sports but it doesnt.

7. What colours do you associate with sky sports?

Red and blue

8. What do you think makes a good ident?

Eye catching, holds relevant information which links to the channel

9. How long do you think an Ident should be?

Around 30 seconds long so it includes all the relevant information but doesnt bore the
viewers.

10. What advice could you give us for our Sky Sports ident?

Sports that link to what is being shown on the channel