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1. Date despre program

,QVWLWXLDGHvQYPkQW ACADEMIA DE STUDII ECONOMICE
1.2. Facultatea MARKETING
1.3. Departamente (Departament) LIMBI MODERNE SI COMUNICARE IN AFACERI
1.4. Domeniul de studii Marketing

1.5. Ciclul de studii /,&(1

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1.7. Programul de studii Marketing

1.8. Limba de studiu 5RPkQ

1.9. Anul universitar 2016-2017

2. Date despre disciplina

2.1. Denumire /LPEDHQJOH]

2.2. Cod 16.0013ID2.2-0007

2.3. Anul de studii 2 2.4. Semestrul 2 2.5. Forma de Verificare 2.6. Regimul O 2.7. Nr. credite 2
evaluare disciplinei (Obligato ECTS
riu)
2.8. Titulari

3. Timp total estimat

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1XPUGHRUHSHVSWPkQ 28.00 din care
AT(AT) 4.00
TC(TC) 10.00
SI(SI) 14.00
7RWDORUHGLQSODQXOGHvQYPkQW 392.00 din care
AT(AT) 56.00
TC(TC) 140.00
SI(SI) 196.00
7RWDORUHGHVWXGLXSHVHPHVWUXQXPU(&76 RUH 50.00
3.5. Total ore studiu individual 0.00

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6WXGLXGXSPDQXDOVXSRUWGHFXUVELEOLRJUDILHLQRWLH 15.00
'RFXPHQWDUHVXSOLPHQWDUvQELEOLRWHFSHSODWIRUPHOHHOHFWURQLFHGHVSHFLDOLWDWHLSHWHUHQ 10.00
3UHJWLUHVHPLQDULLODERUDWRDUHWHPHUHIHUDWHSRUWRIROLLLHVHXUL 28.00
Tutoriat
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4.1. De curriculum
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SI(SI)

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7. Obiectivele disciplinei
7.1. Obiectivul general 'H]YROWDUHDGHFRPSHWHQHGHFRPXQLFDUHRUDOLVFULVGHHYDOXDUHLDXWRHYDOXDUH
7.2. Obiective specifice Developing the ability to understand materials from the economic field
Developing study, assessment and self-assessment skills
Developing active listening skills in everyday, as well as academic and professional contexts.
Improving accuracy and fluency in oral and written communication in an academic and professional contex

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8.1. AT(AT) Metode de predare/ lucru 5HFRPDQGUL

1 Tema 1: Public Relations 'H]YROWDUHDFRPSHWHQHL 6WXGHQLLDXREOLJDLDGHD

Durata: 3VSWPkQL GHvQHOHJHUHDXQXLWH[W face brain storming pentru a
%LEOLRJUDILHREOLJDWRULHPLQLPDO cu caracter economic veni cu idei legate de
- Sylee, G. English for Marketing and Advertising, All 2009, p.45 52 'H]YROWDUHDFRPSHWHQHL promovarea unui produs
- Marin, M. et al English for Marketing Students, p. 82 - 93 de ntelegere a uni
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2 Tema 2: Marketing Through Trade Fairs 'H]YROWDUHDFRPSHWHQHL 6WXGHQLLDXREOLJDLDGHD
Durata: 2VSWPkQL GHvQHOHJHUHDXQXLWH[W face brain storming pentru a
%LEOLRJUDILHREOLJDWRULHPLQLPDO cu caracter economic veni cu idei legate de
- Sylee, G. English for Marketing and Advertising, All 2009, p53- 59 'H]YROWDUHDFRPSHWHQHL promovarea unui produs
de ntelegere a uni
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3 Tema 3: Viral Marketing 'H]YROWDUHDFRPSHWHQHL 6WXGHQLLDXREOLJDLDGHD
Durata: 4VSWPkQL GHIRORVLvQWUHEULFX UHYL]XLIRUPDLQWHURJDWLYD
%LEOLRJUDILHREOLJDWRULHPLQLPDO scopul de a convinge verbului
- Allison, J. et al The Business, Macmillan, 2008, p. 58 - 69 'H]YROWDUHDFRPSHWHQHL
de a folosi limbajul
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4 Tema 4: Improve e-retailing 'H]YROWDUHDFRPSHWHQHL 6WXGHQLLDXREOLJDLDGHD
Durata: 1VSWPkQ GHvQHOHJHUHDXQXLWH[W revizui principiile celor 4C
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- Handford, M. Business Advantage, Cambridge University Press, 2011, p.82 - 'H]YROWDUHDFRPSHWHQHL XQYkQ]WRUHQGHWDLOV
84 de ntelegere a uni GHYLQXQEXQYkQ]WRUSH
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5 Tema 5: Consumer Behaviour /XFUXLQSHUHFKLLvQ 6WXGHQLLDXREOLJDLDGHD
Durata: 2VSWPkQL grup pentru a identifica UHYL]XLGLYHULLIDFWRULFDUH
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- Marin, M. et al English for Marketing Students, p. 35- 43 'H]YROWDUHDFRPSHWHQHL FXPSUDUH
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cu caracter economic
6 Tema 6: Evaluation, peer-evaluation and self-evaluation (YDOXDUHDFXQRWLQHORU Revizuirea tematicii
Durata: 2VSWPkQL DFXPXODWHLD parcurse n timpul
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partea profesorului de la
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parcursul semestrului.

Bibliografie
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8.2. TC(TC) Metode de predare/ lucru 5HFRPDQGUL

Bibliografie
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8.3. SI(SI) Metode de predare/ lucru 5HFRPDQGUL

Bibliografie
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angajatori reprezentativi din domeniul aferent programului

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10. Evaluare
Pondere n
Activitatea Criterii de evaluare Metode de evaluare
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10.1. AT(AT) 10.00
10.2. TC(TC) 20.00
(YDOXDUHILQDO 50.00
10.4. Modalitatea de notare Note ntregi 1-10
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Redactarea unui raport de descriere a unor grafice/diagrame
Redactarea unei scrisori de angajare
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'DWDFRPSOHWULL Titulari,
03/03/2017

'DWDDYL]ULLvQGHSDUWDPHQW Director departament,

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