interested in? What makes these interesting or important
to you? How does answering these questions make a contribution to individuals and societies? I am interested in problems associated with self- disclosure on social networking sites (SNS). Specifically, I want to explore perceived appropriateness of posts on SNS about taboo topics (e.g. income, feelings, sex life, body issues) and regrets related with posts on SNS among Filipino young adults. These problems are interesting and important to me because of the increasing availability of Internet access in the Philippinesthe Social Networking Capital of the World (Clemente, 2011)and impact on our daily lives, as information and communications technology is crucial for the development of our nation. Filipinos thrive on staying connected with others, evidenced in kapwa (shared sense of togetherness or connectedness to each other) being at the heart of the structure of Filipino values (Pe-Pua & Protecio-Marcelino, 2000). IPG Mediabrands (as cited in GMA News Online, 2014) reports that the Internet has become an indispensable means for Filipinos to satisfy core human needs of relationship, diversion, progression, recognition, and learning. Social media (e.g. e-mail, short messaging system, instant messaging, chat rooms, and social networking sites) enables users to stay in touch with friends, meet new people, share new experiences, and keep company. Among the 100 million people in the Philippines, 47 million are active on Facebook (), with young adults (ages 18 to 24) comprising the largest cohort of Filipino Facebook users (38%; Young adults dominate Facebook in the Philippines, 2012). Social Networking Sites (SNS) such as Facebook rely on the self-disclosures and connections their users make (Van Ouytsel, Van Gool, & Walrave, 2014), as the primary use of SNS is to consume and distribute personal content about the self (Ellison, Vitak, Steinfield, Gray, & Lampe, 2011). Self-disclosurethe general process of making oneself known to others (Jourard & Lasakow, 1958)can be redefined in the context of SNS as the process of communicating with others (e.g. posting photos, thoughts, interests) and the amount of information shared on the profile of a user (e.g. personal data such as contact details; Krasnova & Veltri, 2012). While self- disclosures can be simple revelations, there is a propensity for oversharing or disclosing highly personal information to a broad social network, as computer- mediated communication (CMC) appears to be less inhibiting than face-to-face communication. CMC lacks auditory, visual, and contextual cues (i.e. eye contact, facial expressions) and provides more time for the user to compose and their their statements (Quinn & Oldmeadow as cited in Green et al., 2016). Filipino young adults, in particular, seem to use Facebook status updates to convey their emotions, thoughts, ideas, and opinions they refuse to disclose in verbal, face-to-face interactions (Alto, Moya, & Valentino, 2015). Due to absence of auditory, visual, and contextual cues and higher control and choice over the information they disclose about themselves online, the shyness and restraints of expression are lessened. Thus, they express rants, opinions, anger, sadness, and happenings in daily life via status updates in a way that cannot be done offline. As young adults are now sharing significantly more about themselves than they did in the past (Camp Mobile as cited in eMarkerter, 2014), traditional social norms of privacy may also be changing. People may disclose overly personal information to a network of friends of varying degrees of personal closeness, as if they share equal importance to the discloser (Brandtzaeg et al., 2010), rather than a conventional limited set of trusted friends. When a post meant for only a few people is instead read by hundreds or more, the division between mass and interpersonal communication is blurred. Moreover, while the norms guiding socialization and self-disclosure offline have been well-established, the same cannot be said for online contexts, where it can be trickier to identify ones audience, control the scope of ones actions, and predict the reactions of others to them. Although young adults have been found to devote much for their time managing their profiles to deliver their desired impression to their peers on SNS (Martinez-Alemn & Wartman, 2008; Reich, 2010), they may not always anticipate the negative consequences of their online activities and can engage in activities that lead to consequences spanning from regret to job loss (20 sleeper). For instance, 22 million Filipino Facebook users actively participated in debates about the 2016 Philippine elections (Gavilan, 2016). Sadly, there have been incidents of toxic, hostile debates wherein trolls intend to degrade, threaten, and humiliate people with different opinions. In such cases, there may be regret for both the victim and troll which are equally important to learn about. Hence, exploring the nature of posts that cause on to regret sharing on SNS, the motivation behind making regrettable posts, the consequences of such, how to cope with and avoid regrettable posts are significant at a time when laws for promoting a safe and free social media are still being formed (aside from the Cybercrime Prevention Act of 2012). Through these inquiries, one might also be able to uncover what behaviors young adults find inappropriate to disclose on SNS and why, as well as how young adults themselves react when seeing a peer disclose information perceived as inappropriate. Through the reaction of others, one learns which behaviour is appropriate and inappropriate (Petronio, 2002). Still, there is a conflict between the desire for peer and non-peer approval and acceptance of posts on SNS (Wolfer, 2014). For instance, teenagers might want to post on SNS about drinking alcohol to gain peer approval, but might be wary of the opinions of relatives. Furthermore, within the body of SNS literature, research on the negative aspects of SNS usage seems scarce. In fact, majority of SNS literature appears to be Western and is lacking in the Filipino context, despite the average 3.2 and 5.2 hours Filipinos spend online via mobile phones and desktops and tablets, respectively.