PROJECT SYNOPSIS REPORT

Compertive study of Aggarwal motors (Tata motors) and Maruti

suzuki Regarding sale of service

of BBA (2014-2017)

Submitted By

Sandeep kumar

UID 142261140

BABA FARID COLLEGE

B ATH I N D A
Objective of study
To understand the service awareness among the customer for their vehicle.
To know problem faced by customer with reference to their vehicle.
To compare by after sale of sale service provided by tata motors and maruti Suzuki.
Scope of the study
The importance of customer buying behavior need to understand by all the
manufactur.
The study focus on customer need when by purchase any car.
This study is helpful in assessing the requirement of four wheelers buyers.
RESEARCHMETHODOLOGY

1. Research design
Research design provides the close that holds the research project together. A design is used
to structure the research to show how all of major part of the research project- the samples
,and methods .
Mock interview

This is the practice session given to the people going for the fields work so that the
interview and data collection in smooth.

2. Data collection:
Data can be collected by different internet websites of the orginations.

In tata and maruti showroom the servicing department used to provide information and
data whwn required.

Primary data
Personal interview
Questionarie
Survay

Secondary data
News papers
Magazine
Internet information

Sample design:

Sample design is the specific plan of collecting the data from the preset target people.in this
project we were supposed to collect the data from individual.

Sample Size :
The sample size 50

Area

The areas of study is SAMANA

TATA MOTORS
Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd. to
manufacture locomotives and other engineering products. It is India's largest automobile
company, with standalone revenues of Rs. 25,660.79 crores (USD 5.5 billion) in 200809. It
is the leader in commercial vehicles in each segment, and among the top three in passenger
vehicles with winning products in the compact, midsize car and utility vehicle segments. The
company is the world's fourth largest truck manufacturer, and the world's second largest bus
manufacturer

INTRODUCTION OF MARUTI SUZUKI

Formely knows asmarutiudyog limited is an automobile manufactuer in india. It is
asubsidiary of japense automobile and motorcycle manufactuer Suzuki. as of November 2012
it had a market share of 37% of the Indian passanger car market. Maruti Suzuki manufactuer
and sels a complete rangeof cars from the entry level maruti 800.

INTRODUCTION OF THE STUDY

The topic allocated by the company aggarwal motors pvt ltd is comparative study of
aggarwal motors and maruti Suzuki with reference to after sale of service in samana regin
the topic concerd consumer needs while purchasing the vehicle and also to know the big
company to provide the after sale service.

Indian automobile industry is all set to play the same role is the Indian economy.indian
automobile industry is one of mist modern , growing automobile market. In india
marutisuzuki is one of the leading automobile manufacture and the market leader in four
wheelers segment, both the term of volume of vehicle sold and revenue earned.

The project include the primery objective needs of consumer in after sale service in four
wheelers and consumer perception about the sale of service of four wheeler vehicle in
market.

All the suggestion can directly or indirectly help the company genreting more sale .consumer
like best quality product any price so company at least technology in their product. Consumer
behviour always looks some what extra benfit while purchasing they should demand for
affordable price for product. Company should provide reliable products and service to their
customer.

After sale of service , which is in sell after all kind of service provided from the sales
promotion to see after sale service itself is also a marketing tool. Follow up the stage in
tracking, sales people to the various from of co-operation through the after sale service to
step to improve the enterprice prestige of product and expand the market share ,improve
work effciency and benefitof selling. After sale service , it is to point to the production
enterprise, dealers and the product sales to customer, to provide consumer after a series of the
consumer and charges in the concept of consumption.