Assignment Brief

Qualification Unit number and title

BTEC Level 2 First Diploma in Unit 18: The Cruise Industry

Travel and Tourism
Code: 601/0234/2

Learner name Assessor name Department

Hana Zewdu HBTTHC/ SERVIND

Date issued Hand in deadline Submitted on

06/03/2017 20/04/2017
Assignment outline

Assignment title: Cruising Areas and Types of cruise Criteria Covered: P1, P2, M1,
D1
Scenario Assessment evidence
You are applying for the role of trainee cruise Maps to show the main cruise
specialist in the travel agency where you have areas of the world and the
completed a work placement. ports of call.
You have been asked to produce maps and a wall A wall display or mini
display, or brochure materials, to show your brochures on the different
knowledge of different cruise areas and types of types of cruise.
cruise.

Assignment title: Which Ship to Sail? Criteria Covered: P3, P4, M2,
D2
Scenario Assessment evidence
You are successful in getting the job well done! You A wall display or mini
have been asked to produce some promotional brochures on the types of
material in preparation for a cruise exhibition, cruise ship and the facilities
together with a comparison of cruise ships and their they offer. Presentation with
facilities in a selected cruise area. You have also supporting materials,
been asked to produce a presentation on the confirming the comparison of
different target markets associated with different the cruise ships and their
types of cruise ship. target markets and the
evaluation of their attraction
for different target markets.

Assignment title: All in a Days Work Criteria Covered: P5, M3, D3

Scenario Assessment evidence
Your supervisor is pleased with your progress and Role play together with a
you are now dealing with cruise enquiries. You need written proposal. Observation
to select two suitable cruises to meet the needs of record and materials to
two different types of customers. support the explanation and
You need to detail how the selected cruises meet the justification of the selected
needs of your customers and your recommendation cruises.
of the preferred choice of cruise for one of your
 Assignment Brief
customers.

Assignment Criteria

In this assessment you will have opportunities to provide evidence

against the following criteria. Indicate the page numbers where the
evidence can be found.

Criteria To achieve the criteria the evidence must Eviden Page

referen show that the learner is able to: ce numbe
ce r
Identify and locate six major cruise areas in a map
different part of the world and at least three ports
P1 of call in each cruise area. You must label all cruise
areas and ports of call clearly.

Describe five different types of cruises from a brochure

variety of cruise areas throughout the world,
P2
providing a specific example of each.

Explain, in detail, five different types of cruise,

including the cruise area, ports of call and purpose
M1
of each cruise type.

Compare and contrast two different types of

cruise, including the cruise area, ports of call and
purpose of each type. In your comparisons and
contrasts, learners must show clear reasoning and
D1
an understanding of how the type of cruise is
determined by the appeal to/purpose for its
customers.

P3 Describe two significantly different types of cruise mini

ships and the facilities they offer and who the brochure
facilities are intended to appeal to. s
In your descriptions, you must make reference to:
Assignment Brief
Ship owner and operator, age, tonnage,
design features and passenger crew ratio
(PCR) for each ship.
You must also describe the ship facilities
including accommodation range,
entertainment areas and programmes,
restaurants, bars, sport, leisure and fitness
facilities, childrens areas, and other
facilities, for example shops and deck areas,
and suggest how the facilities suit different
target markets.

Identify and explain the target markets for two cruise ships. Power
Point
Here you must provide a detailed explanation of the target
P4 markets and show clear, relevant links between the type of
cruise ship and its target market(s).

Compare two different cruise ships operating in a

selected (same) cruise area, including their target
markets and the facilities they offer.

*For example, you could compare two ships in the

Western
Mediterranean, a luxury ship (for example a
Silversea Cruises ship) and a more modest ship
(for example a Thomson Cruises ship).
M2 Therefore, you should compare the two ships in
terms of their:
features, for example design, number/size of
decks, age, tonnage and facilities,
highlighting the similarities and differences.
Compare the target markets of the two
ships, again highlighting similarities and
differences. You may use the ships you
described as part of P3.

D2 Evaluate the suitability of two selected cruise

ships for different target markets.

Task explained: you must evaluate different

aspects of the two cruise ships in relation to how
Assignment Brief
they attract their target markets. For example, a
smaller, quieter ship might be more suitable for
older people, whereas a larger, more informal ship
might appeal more to families, the budget-
conscious and those new to cruising. Your
responses for this section may vary depending on
the cruises selected for M2 but you should give
clear and valid reasons as to why a particular
cruise ship is suitable for a specific market.

For two different customer scenarios, select Written

suitable cruises to meet customer needs. documen
For each customer scenario, you must suggest at t of
P5 proposal
least two suitable cruises to meet the specific
needs of that customer type.

For two different customer scenarios, explain why

the chosen cruises are suitable.
In your explanations, you should refer to at least
M3 one cruise for each customer scenario. You should
provide a full explanation with valid and relevant
reasons.

Justify own recommendation of the most

appropriate cruise for one customer.

The reasons given should be valid and show a

D3 detailed understanding of the customer needs.
This should include, where applicable, the your
understanding of which customer needs are more
important and which are less important, for
example cost versus cabin size or cruise area
versus on-board facilities.

Learner declaration

I certify that the work submitted for this assignment is my own. I have
clearly referenced any sources used in the work. I understand that false
declaration is a form of malpractice.

Learner signature: Date: