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COMPENSATION MANAGEMENT IN INDIAN CENTRAL PUBLIC

SECTOR ENTERPRISES: TOWARDS PERFORMANCE RELATED PAY

Punam Singh
Asst Prof, Institute of Public Enterprise,
Hyderabad, India, punamsingh@ipeindia.org

Abstract by and large comparable in the India Public Sector


Central Public Sector Enterprises in India have and the Private Sector Enterprises, the reluctance of
realized the importance of attracting, motivating and bright talent to get into CPSEs is because of the
retaining talent and hence are bring in massive change known limitations in the increase in remuneration
in its attitude towards managing people. CPSEs are through periodic pay revisions and the long gestation
geared up to establish a performance oriented culture time in the growth path.
by making their compensation competitive and by "Compensation refers to all forms of financial
integrating performance and compensation returns and tangible services and benefits employees
management systems in their organizations. The latest receive as part of an employment relationship."
2nd pay revision for CPSEs in India calls for an (Milkovich & Newman, 2005) The phrase "financial
implementation of the concept of Cost to Company, returns" refers to an individual's base salary, as well
performance related pay (PRP), Performance as short- and long-term incentives. "Tangible services
management system and cafeteria type benefit plan. and benefits" are such things as insurance, paid
The paper attempts to study the steps taken by CPSEs vacation and sick days, pension plans, and employee
in the context of 2nd pay revision in terms of establish discounts.
of transparent and robust Performance Management CPSEs have realized the importance of
System. It also tries to explore the link of various attracting, motivating and retaining talent and hence
motivational theories and its implication to PRP. The are bring in massive change in its attitude towards
paper also highlights the determinants of PRP in managing people. It is talking about performance
CPSEs and the challenges before CPSEs. oriented culture and is ready to differentiate
Key Words: Central Public Sector Enterprises, India, performers and non-performers in the organization
Performance Management System, Performance and reward them accordingly. The 2nd pay revision
Related Pay. calls for an implementation of the concept of CTC,
Compensation Management in Indian CPSEs: performance related pay (PRP), Performance
Towards Performance Related Pay management system and cafeteria type benefit plan.
The field of compensation has grown in both It is clearly evident that CPSEs are geared up to
scope and complexities in recent years. Organizations establish a performance oriented culture by making
are continually in search of ways to motivate and their compensation competitive and by integrating
reward its employees in order to increase their performance and compensation management systems
motivation & performance. One primary HR tool that in their organizations. The paper attempts to study
is used to affect motivation and performance is the steps taken by CPSEs in the context of 2nd pay
compensation. Compensation is also an important tool revision in terms of establish of transparent and robust
for attracting and retaining talent. An excellent Performance Management System. It also tries to
example in this regard is the Central Public Sector explore the link of various motivational theories and
Enterprises which are losing their rare talents to the its implication to PRP. The paper also highlights the
Private enterprises on the grounds of compensation. determinants of PRP in CPSEs and the challenges
The country is witnessing the emergence of Private before CPSEs.
sector participation in every economic activity, many Factors influencing compensation:
of which had been the sole preserve of the Indian In the present competitive world where PSEs
Public Sector. The skills, talent and experience are competing with other private sector employers,
required for manning the mushrooming private compensation mix should depend on factors such as
companies will be available as a readymade product (i) Affordability or Capacity to pay, (ii) Job content,
in the CPSEs and they will be the main target for managed through an evaluation of positions in
talent poaching. Though the entry level salaries are CPSEs,(iii) Cost of living,(iv) Market benchmarks

Summer Internship Society Volume V Issue-1 March 2013 49


for Pay and Benefits in comparable companies,(v) both executives and non-unionized supervisors.
Individual performance or contribution and (vi) Performance related pay (PRP) links the
Qualifications and Competencies. To recruit the top compensation of the employees to their performance
in the job market, companies must understand the and their contribution to the organizational goals.
local salary market and what companies are offering Therefore, periodic performance reviews play a vital
Indian recruits to ensure competitive salary levels. role and provide the basis of performance related
As the demand for talent continues to increase, the pay. It is because of this reason that the CPSEs have
companies which do not offer competitive salary all implemented a transparent and robust PMS in line
packages risk losing talent. with the second pay revision which recommends for
2nd pay revision: Steps towards Performance a balanced scorecard approach.
Related Pay in Central Public Sector In the above context it is important to study the
Enterprises. PMS of Public sector enterprises to know whether
Among the three P's of compensation, that is, their PMS process can support the performance
pay for Position, Pay for Person and Pay for related pay programme or not as it is evident from
Performance. CPSEs have been following the literature that the implementation of PRP requires a
concept of Pay for Position. Having realized the transparent and robust PMS in place. In the above
importance of differentiating and recognizing context the PMS of the following companies are
performers, it has adopted the concept of Pay for studied and compiled. The table below is indicative
performance in the form of PRP and has linked PRP of the fact that Public are taking a conscious effort
to individual level performance, departmental/group of shifting from ACR concept to contemporary
level and at organizational level. method of performance management.
While salaries are the primary motive and a Table: 1
compensation factor for any employee, the pay PRP as a motivational tool
structure is crucial for instigating performance. The Employers want employees to perform in ways
concept of CTC, variable pay component, fitment that lead to better performance. There is growing
benefit, increments, allowances etc. could make the evidence that employee performance depends on
difference. The bell - curve approach in the pay three general factors.
revision is a method of categorizing employees on Employee Performance = f (SKM), where, S =
the basis of performance and establishes a Skill and ability to perform task, K= Knowledge of
mechanism of linking pay with performance. facts, rules, principles, and procedures and M =
Prerequisites for PRP implementation in motivation to perform.
CPSEs: Motivation involves three elements: 1. what's
Department of Public Enterprise (DPE) important to a person, Maslow's and Herzberg theory
guidelines on implementing PRP (Office answers this question.2. Exchange between company
memorandum No.2(70)/80-DPE-WC) dt: 26 and employees, expectancy theory and equity theory
November, 2008. The committee proposed to change focus less on need and more on the second element
the current pattern of compensation and bring in the of motivation that is the nature of exchange. Hence
component of variable pay as part of the total there is a need for fair exchange. 3. The third element
compensation. The variable component is relatively of motivation is desired behavior. Identifying desired
low for lower level executives and progressively behaviors, and goal setting to flow from these
increases to as high as to 200% of the basic pay at behavior, is emphasized in goal setting research.
the level of the CEOs. The variable component is Table2
what is referred to as Performance Related Pay and Determinants of PRP in CPSEs:
will be linked to individual, group, business-unit and The determinants of PRP in CPSEs are based
company performance. on the following parameters.
PRP in the case of CPSEs will be based on the 1. Profit of CPSE
physical and financial performance and will come 2. Grade of Executives (E0 - 40% to CMD
out of the profits of the CPSE. 60 % of the PRP will (A) 200%)
be given with the ceiling of 3% of profit before tax 3. MoU rating of CPSE (Excellent - 100% to
(PBT) and 40% of the PRP will come from 10% of poor - 0%)
the incremental profit. The total PRP however will 4. PAR rating of Executive (Excellent - 100% to
be limited to 5% of the year's PBT, which will be for poor - 0% in a system based on PMS)
Summer Internship Society Volume V Issue-1 March 2013 50
5. Remuneration Committee precedence and in the absence of suitable guidelines
1. Profit of CPSEs: PRP will come out of profits of and standards on how to monetize individual perks
the CPSE ,60% of the PRP will be within ceiling of and allowances, there is a possibility that difference
3% of Profit before Tax (PBT) and 40% of PRP PSEs adopt different valuations and thereby arrive
from 10% of incremental profit as compared to at difference CTC numbers, as observed by the Ernst
previous year's profit .The total PRP, however, will and Young Associates (2008). 2. What is also
be limited to 5% of the year's PBT, both for executives questioned is the fact that if Bell curve approach is
and non unionized supervisors.The PRP for the year used to differentiate the employees into various
will be calculated latest by December of the following category and is only linked with pay and not promotion
year, based on the CPSE's performance as per will not be able to bring the real change in term of
audited accounts . attracting and retaining talent which the public sector
2. Grade of Executives (E0 - 40% to CMD (A) intents to do . 3. Salary survey proves that though
200%) the entry level salary in CPSEs is competitive or in
Table 3 some ways better than their counterparts in the
3. MoU rating of CPSE (Excellent - 100% to poor - private sector, the same cannot be said for top level
0%):The PRP would be payable at 100% eligibility compensation. According to an ET analysis, the
levels in case the Company achieves its Memorandum chairman & managing director (CMD) of a public
of Understanding (M0U) rating as "Excellent". If the sector oil major earns a respectable Rs 5, 76,000 per
Company's MoU is rated "Very Good" the eligibility month, factoring in a 200% performance-related
of PRP would be 80%. In respect of "Good" and bonus.. It may be noted that despite the hugeness of
"Fair" ratings, the eligibility levels would be 60% and public sector entities in terms of profitability potential,
40% respectively. However, there will be no PRP market capitalization and access to national
irrespective of the profitability of the CPSE, in case resources, and despite the revision recommended,
it is rated as "Poor"/Below Par. the gap between public and private sector pay levels
4. PAR rating of Executive (Excellent - 100% to poor at the top level still persist. 4. The concept of linking
- 0% in a system based on PMS): Maximum PRP performance with pay will not bring the change
payable to the eligible officials at different levels based CPSEs are looking for unless otherwise it is making
on the PAR rating for the year shall be: a conscious effort of linking performance with pay
Table 4 and career advancemnt both.
5. Remuneration Committee: Each CPSE should have Conclusion:
Professional Boards with Independent Directors. It is interesting to witness the change in
CPSE should also constitute a Remuneration approach of CPSEs towards valuating its Human
Committee headed by an Independent Director. The Capital. The shift from Annual Confidential Report
company will not be eligible for PRP, if there are no (ACR) to a transparent and robust PMS is a reflection
Independent Director on the Board of the CPSE. of CPSEs commitment to establish a performance
Remuneration Committee will decide the annual oriented culture. The DPE guidelines on HRM and
bonus/variable pay pool and policy for its distribution the initiatives of integrating performance with
across Executives and Non Unionized Supervisors. compensation will definitely bring in positive changes
Performance Appraisal System for E8 and above in in this direction. CPSEs are facing a number of
CPSEs: challenges in the implementation of PRP and the
Table 5 employees are apprehensive about the bell- curve
Challenges ahead approach. The implementation and more so the
The concept of variable pay, CTC, PRP, bell institutionalization of such progressive concept will
curve approaches are concept if implemented in true definitely give rise to a performance oriented culture
sense will bring a change in the culture of the CPSEs in CPSEs in India. Most of the CPSEs are have
as a whole. A study regarding the implementation, introduced performance related pay, hence there is
acceptance and the impact needs to be conducted to a scope to study the implementation and impact of
discuss the effectiveness of variable pay in CPSEs performance related pay in Indian CPSEs.
in India. Few apprehensions raised in some of the References:
recent studies are as follows: 1.The concept of CTC Adams, J. S. (1963). Toward an understanding of inequity.
is new to PSEs and this has to drive them to attract Journal of Abnormal and Social Psychology, 67, 422-
talent from educational campuses. Due to lack of 436

Summer Internship Society Volume V Issue-1 March 2013 51


Lawler, E. E. III (1971). Pay and organizational effectiveness. Department of Public Enterprises (DPE), GoI, 2010,
New York: McGraw-Hill. PE Survey 2010-11 retrieved from http://dpe.nic.in/
Milkovich, George. & Newman, Jerry (2005), compensation, publications/pesurvey_2010-11 on 4th June, 2012.
McGraw Hills Vroom (1964). Work and motivation. New York: Wiley, 331
Ministry of Heavy Industries & Public Enterprises, p.

Table: 1 - Performance Management System of Select CPSEs in India

Name of the company Performance Management System Details


Coal India Limited Executive Evaluation Report based on Balanced
Scorecard Method.

NMDC Ltd. Performance appraisal report consisting of Key


Responsibility Areas, Professional Attributes Rating,
Suggested Development Plan and comments by
Reporting, Reviewing & Accepting Officer.
NTPC Ltd. Five stage PMS system which includes:
Performance planning
midyear review
annual assessment
normalization
feedback, coaching and counseling
ONGC Ltd. Online PMS system based on Forced Distribution using
Bell Curve approach,
Standard KRAs / KPIs derived from Job Descriptions
SAIL Executive Performance Management system based on
Online 360 degree appraisal and feedback system
BHEL Online PMS known as Moving Ahead through
Performance (MAP) which is based on Balanced
Scorecard Method.
Airport Authority of India KPA based Performance Appraisal System is applicable
to all executives of AAI (E1-
Limited
E7)
Performance Planning
Mid Year Review
Annual Assessment
Normalization
Feedback, Coaching and Counseling

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Table2: - Motivational Theories and its implication for Performance Related Pay
Theory Essential Features Predictions about Implications
Performance-Based pay

Maslows People are motivated by Base pay must be set high Performance-based
need inner needs. Needs form enough to provide pay may be de-
hierarchy a hierarchy from most individuals with the motivating if it
basic (food and shelter) economic means to meet impinges upon
to higher-order (e.g., their basic living needs. employees capacity
self-esteem, love, self- to meet daily living
actualization). Needs are needs.
never fully met; they
An at-risk program will
operate cyclically. Incentive pay is
not be motivating since It
motivating to the
restricts employees ability
Higher-order needs extent it is attached to
to meet lower-order needs.
become motivating after achievement,
lower-order needs have recognition, or
Success-Sharing plans may
been met. approval.
be motivating to the extent
When needs are not met,
they help employees
they become frustrating.
pursue higher-order needs

Herzbergs Employees are Base pay must be set high Pay level is
motivated by two types enough to provide important---must meet
two- factor
of motivator: hygiene individuals with the minimum
theory factors and satisfiers. economic means to meet requirements before
hygiene needs, but it performance-based
Hygiene, or cannot motivate Pay can operate as
maintenance, factors in performance. motivator.
their absence prevent
behaviors, but in their Security plans will
presence cannot Performance is obtained induce minimum, but
motivate performance. through rewards-payments not extra,
in excess of that required performance. Success
They are related to basic to meet basic needs. Sharing plans will be
living needs, security, Motivating. At risk
and fair treatment. Performance-based pay is plans will be
motivating to the extent it demotivating.
Satisfiers, such as is connected with
recognition, promotion, meeting employees needs Other conditions in
and achievement, for recognition, pleasure, the
motivate performance. attainment, achievement, Working relationship
and the like. Influence the
effectiveness of
Other factors such as performance-based
Interpersonal atmosphere, pay.
Responsibility, type of
work, and working
conditions influence the
efficacy of Performance-
based pay.
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Expectancy Motivation is the Job tasks and Large incentive
product of three responsibilities payments are better
perceptions: expectancy, Should be clearly defined. than smaller ones.
instrumentality, and
valence. The pay-performance link Line of sight is
Expectancy is is Critical. critical employees
employees assessment must believe they can
of their Performance-based pay influence performance
Ability to perform Returns must be large targets.
required job tasks. enough to be seen as
rewards. Employee
Instrumentality is assessments of their
employees beliefs that People choose the own ability are
requisite job behavior that leads to the important-
performance will be greatest rewards. organizations should
rewarded by the be aware of training
organization. and resource needs
required to perform at
Valence is the value target levels.
employees attach to the
organization rewards
offered for satisfactory
job performance.
Equity Employees are The pay-performance link Performance
motivated when is critical; increases in measures must be
perceived Outputs (i.e., Performance must be clearly defined, and
pay) are equal to matched by commensurate Employee must be
perceived Inputs (e.g., increases in pay. able to affect them
effort, work behaviors). through work
Performance inputs and behaviors.
A disequilibrium in the expected outputs must be
output-to-input balance clearly defined and identified.
If payouts do not
causes. match expectations,
Employees evaluate the
1 Adequacy of their pay employees will
If employees perceive via react negatively.
that others are paid more
2 Comparisons with
for the same effort, they other
will react negatively 3 Employees. Fairness and
(e.g., shrik) to correct consistency of
the output-to-input Performance-based
balance pay across employees
in an organization is
important.

Since employees
evaluate their pay-
effort balance in
comparison to other
employees, relative
pay matters.
Summer Internship Society Volume V Issue-1 March 2013 54
Goal Challenging Performance based pay Line of sight is
performance goals must be contingent upon important; employees
Setting
influence greater achievement of important must believe they can
intensity and duration in performance goals. influence performance
employee performance. targets.
Goals serve as feedback Performance goals should
standards to which be challenging and Performance targets
employees can compare specific. should be
their performance. communicated in
Individuals are The amount of the terms of specific,
motivated to the extent incentive reward should difficult goals.
that goal achievement is match the goal difficulty.
combined with receiving Feedback about
valued rewards performance is
important

Performance based
payouts should be
contingent upon goal
achievement.

Source: Milkovich, George. & Newman, Jerry (2005), compensation, McGraw Hills
Table 3 : PRP as percentage of Basic Pay (source DPE: 2nd pay revision)

Grade % of basic pay

E0 E3 40

E4 E5 50

E6 E7 60

E8 E9 70

Dir ( C&D) 100

Dir (A & B) 150

CMD (C&D) 150

CMD (A&B) 200

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Table 4: PRP payable to the eligible officials at different levels based on the PAR
Level / Post PRP as a %age of PRP as per the individual performance appraisal rating
percentage
of Basic Outstand- Very Good Fair Below
Pay ing Good Par

E-0 to E-3 40 100% of 80% of 60% of 40% of No


col. 2 col. 2 col. 2 col. 2 PRP
E-4 & E-5 50 100% of 80% of 60% of 40% of No
col. 2 col. 2 col. 2 col. 2 PRP
E-6 & E-7 60 100% of 80% of 60% of 40% of No
col. 2 col. 2 col. 2 col. 2 PRP
E-8 & E-9 70 100% of 80% of 60% of 40% of No
col. 2 col. 2 col. 2 col. 2 PRP

Table 5: PMS weightage of E8 and above in CPSEs


Weightage

Individual Personal
target flowing attributes and
MoU target Total
from MoU functional
targets competencies

What is being assessed


Company Unit Individual
Designation
Chief Executive 75 25 100
Function Director 40 35 25 100

EDs ( E9) & GMs (E8) 25 50 25 100

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