1.

Introduction

RSPL Limited (RSPL) is the flagship company of the RSPL Group and is one of the leading
manufacturers and marketer of detergents in India in the popular brand within the laundry care
segment with its brand Ghari. RSPL was incorporated on June 22, 1988 as Shri Mahadeo Soap
Industries Private Limited. On June 17, 2005, the company's name was changed to Rohit
Surfactants Private Limited following the merger of three group companies, also engaged in the
manufacture of detergent cake and powder, with RSPL. In 2008, the group underwent a
corporate restructuring, which resulted in the detergent and leather business being consolidated
in Rohit Surfactants, while the real estate business of the group was separated.

In 2011, the leather business of the company was also hived off into a separate entity and
subsequently, the company was converted into a public limited company from August 29, 2011
and was renamed as RSPL Limited. The company is a closely held company held by the
Gyanchandani family of Kanpur. The company has steadily expanded its operations over the
years and currently has 18 detergent manufacturing units, 4 units manufacturing dish-wash bar
and a unit manufacturing toilet soap and premium detergent each. The units are spread over 7
states. The company sells detergents in the economy segment under the Ghari brand, toilet
soaps under the Venus brand, dish-wash bars under the Xpert brand and premium detergents
under the Uniwash brand. RSPL has a large marketing set up with over 3,300 exclusive
distributors. The company also has wind energy units in four states with a total generation
capacity of 35.1 MW. In 2012-13, the company reported a net profit of Rs. 225 crore on an
operating income of Rs. 3,137 crore against a net profit of Rs. 172 crore on an operating income
of Rs. 2,559 crore in 2011-12.

Currently, KTC makes Ghari detergent at its plants in several locations including Kanpur, New
Delhi, Indore, Sahibabad and Alwar. KTC is also setting up an IT park in Noida on 1.5-2 lakh sq
ft. With the valuation ruling high, industry watchers say this is an ideal time to offload equity.
2.1 The Company/Organization

Evolution is constant

We live in fast paced ever changing world. These changes affect our lives and lifestyles and
therefore it is crucial to learn to be resilient.

The driving force at RSPL Group is to understand profound changes in product technology and
consumer needs to make our brands the way consumer desires them to be. We believe that the
only constant in the history of mankind is evolution and so it is our endeavor to give superior
brand experience and most superior value for consumers money. Our undeterred pursuit for
evolution has led the company to progress on the path of value during our growth.

RSPL Group is more than 5000 crore diversified conglomerate, which is committed to value for
money propositions & credited with several innovations over last 3 decades. The sagacity to
weave its business around consumer needs has conferred RSPL Group with a distinct value and
identity. Efficient capital structure, cutting edge technology, operational discipline and a
widespread distribution network, have together attributed to enhance RSPL Group and enabled
the organization to deliver value to consumers.

Keeping in line with its expansion programmer, the company has established detergent
manufacturing units in various locations across India to enable the company to fulfill the demand
of its products across the country more effectively.

The company is going to set up a new unit in Raipur, Chhattisgarh for the manufacturing of
detergent cake, powder and acid slurry. The company has applied for necessary approvals to set
up the unit. Within next couple of years the Groups installed capacity of detergents would cross
800000 MT PA.

To make its presence stronger in southern states, the company is planning to set up a unit in
Karnataka. The company has already acquired land at Bidar, Karnataka for the purpose. Keeping
in view the expanding market of personal & home care products in India, the company has set up
a unit in Haridwar for the manufacturing of products like Shampoo, Hair oil, Toothpaste,
Moisturiser, Shaving Cream, Liquid Hand Wash, Floor Cleaner, Liquid Detergent and Toilet
Cleaner. The Unit has become operational in March 2010 with an installed capacity of 123 MT
per day for all products.
Organization Chart

ORGANIZATIONAL CHART

Chairman

Sales Director

U.P. Unit Head

Territory
Development
Manager
Accounts
Development
Customer Executive

Staff
Board of Directors

Sr. Name Designation

No.

1. Shri Murli Dhar Chairman & Managing

Director

2. Shri Bimal Kumar Managing Director

3. Shri Manoj Gyanchandani Director

4. Shri Rahul Gyanchandani Director

5. Shri Rohit Gyanchandani Director

6. Shri Bansi Lal Director

7. Shri Tara Chand Director

8. Dr. R.P. Singh Director