ND Creative Media Production Y1 2016/17

Semester 2
U37: Presentation Techniques for Broadcasting

Assignment Details Contents

Title: Investigating Presentation Roles & This is your first assignment brief for this
Techniques Unit. It covers Outcome 1, in which you must
Assessors: Jim Doherty achieve at least a Pass.
School: Media, Multimedia & Performing Arts
Task 1: LO 1
Programme level: 3 Assignment number: 1 Task 2: LO 1
Task 3: LO 1
Issue date: 7/02/2017 Interim hand-in (if Task 4: LO 1
applicable): 28/02/2017
Feedback: Due: The brief outlines what you must do to
14/03/2017 7/03/2017 achieve a Pass, Merit, or Distinction. Read the
brief and Tasks and follow them closely using
the notes and guidelines covered in class and
resources provided.
IV: Patsy Mullan IV date: 17/01/2017
Outcomes:
1. Understand presentation roles and techniques
Overview
Indicative Content
1. Understand presentation roles and techniques
Roles: eg news presenter, continuity announcer, broadcast journalist, magazine programme
presenter, lifestyle programme presenter, documentary presenter, DJ, chat show host, game
show host
Verbal techniques: use of language and phrase structure; breadth of vocabulary; phrasing;
sentence structure; use of paragraphs; paraphrasing; illustrative language; use of quotations;
consistency; catchphrases; accent; tone of voice; pace of delivery; timbre; appropriateness to
audience
Visual techniques: dress and appearance; body language; physical gestures; movement; facial
expressions; appropriateness to audience
Context: production institution; background (studio, location); target audience

Assignment Brief
You want to get into the world of TV presenting, particularly magazine programmes aimed at a teenage
audience. Later on you will work as part of a team to produce just such a programme but first you will
need to research different presenter styles to show you understand what the role is and to prepare for it.

In order to achieve your dream as a TV Presenter you will compile a TV Presenter Workbook for your
assignment. During class you watched and listened to a range of presentation styles and purposes and
analysed and deconstructed them. Use the Deconstruction Sheet and its headings and class discussions
of selected material to support your analyses of television and radio presenters. Your answers should
include some of the indicative content listed above. The Deconstruction Sheet(s) must be submitted with
your assignment.

Independent study is also encouraged, in order for you to provide evidence of individual achievement
and understanding. Using the scenario above, you will present the results of your research in a short
written report of 750 words and/or a short presentation to the class.
 ND Creative Media Production Y1 2016/17
Semester 2
U37: Presentation Techniques for Broadcasting

Tasks Pass Criteria

Scenario: To achieve each outcome a learner
You are to complete a TV Presenter Workbook to must demonstrate the ability to:
improve your understanding of the techniques
associated with presentation and roles. P1. Demonstrate understanding of
presentation roles and techniques
Consider the case studies and examples we have
evaluated in class, class notes and discussions to
complete the assignment.

Tasks:

1. Watch and listen to a range of presentations. (LO 1)

2. Use the deconstruction sheets and their headings to
frame your answers. (LO 1)
3. Select 2 current TV presenters who have very different
styles and compare/contrast their styles. (LO 1)
4. Present your findings to the class using clips and
Powerpoint/Prezi or similar method.
5. Write a 750 word report/essay on your findings and the
comparison/contrasts and upload to your Weebly/blog.
(LO 1)

Read the assessment criteria carefully and make sure

you attempt them at all levels to include Pass, Merit
and Distinction grades.

Merit Criteria Distinction Criteria

Merit: - Pass criteria plus following Distinction: - Merit criteria plus following
M1 Demonstrate sound understanding of D1 demonstrate thorough understanding of
presentation roles and techniques with presentation roles and techniques with
reference to detailed illustrative examples elucidated examples

Resources

Class notes
Moodle
Class Tasks and handouts

Textbooks

Baylis P, Freedman A, Procter N et al BTEC Level 3 National Creative Media Production,

Student Book (Pearson, 2010) ISBN 978-1846906725
Baylis P, Freedman A, Procter N et al BTEC Level 3 National Creative Media Production,
Teaching Resource Pack (Pearson, 2010) ISBN 978-1846907371
 ND Creative Media Production Y1 2016/17
Semester 2
U37: Presentation Techniques for Broadcasting

Beaman J Interviewing for Radio (Routledge 2000) ISBN 978-0415229104

Beaman J Programme Making for Radio (Routledge 2006) ISBN 978-0415365727
Boyd A Broadcast Journalism (Focal Press, 2008) ISBN 978-0240810249
Chantler P and Stewart P Basic Radio Journalism (Focal Press, 2003) ISBN 978-0240519265
Emm A Researching for Television and Radio (Routledge 2001) ISBN 978-0415243889
Fleming C The Radio Handbook, 8th Edition (Routledge, 2009) ISBN 978-0415445085
Gibson J Media 08: The Essential Guide to the Changing Media Landscape (Guardian books,
published annually) ISBN 978-0852650910
Kinnaird M Sounds Like a Good Idea (Continuum, 2008) ISBN 978-1855394483
McInerney V Writing for Radio (Manchester University Press, 2001) ISBN 978-0719058431
McLeish R Radio Production, 5th Edition (Focal Press, 2005) ISBN 978-0240519728
Nisbett A Sound Studio, 7th Edition (Focal Press, 2003) ISBN 978-0240519111
Rudin R and Ibbotson T Introduction to Journalism (Focal Press, 2002) ISBN 978-240516349
Spark D Investigative Reporting (Focal Press, 1999) ISBN 978-0240515434
Starkey G Radio in Context (Palgrave, 2004) ISBN 978-140390023X

Journals

Broadcast
Radio Magazine

Websites

www.bbc.co.uk/guidelines/editorialguidelines BBC Producers Guidelines

www.broadcastnow.co.uk online magazine dedicated to news and features on broadcasting
www.mcps-prs-alliance.co.uk music copyright licensing
www.ofcom.org.uk the regulator of the radio industry
www.radioacademy.org a site dedicated to senior industry figures and academics
www.theradiomagazine.co.uk/radiomag08/index.cfm news from the radio industry requires
subscription