gaps. T h e b a s i c p ro c e s s o f communication, needs a sender and a message that he o r s h e transmits or conveys through some means, say a channel to a receiver who responds,according to his or her understanding of the message, the sender (feedback).This model was advocated by David Berlo, and is also known as the Source-Message- C h a n n e l - Re c e i v e r M o d e l o f C o mmunication. This model is si g n i fi c a n t b e c a u s e i t emphasizes the importance of thorough understanding of human behavior as a pre- re q u i s i t e t o c o m m u n i c a t i o n a n a l y s i s . I t u n d e r l i n e s t h e ro l e o f t h e s o u rc e a n d t h e receiver. The background of the source GREEN report lang wag na include sa depends on several variables.The ppt receiver interprets the message depending upon the background -knowledge, skill,attitude, culture, etc. If both the source and receiver were matched in their
standing, thecommunication would
-He also emphasized the importance of the perception of the source in the eye of the receiver and also the channels by which the message is delivered -A quote from Aristotle was stated in the book, saying the prime goal of communication was persuasion an attempt to sway other men to the speakers point of view. -The model includes verbal and non- verbal communications. It also considers the emotional aspects of the message. https://www.slideshare.net/durgasath yan/berlos-smcr-model-of- communication-55617334
Application
Excellent communication skills are
essential to be successful nurse. The David K. Berlos SMCR Model of ability to communicate and connect Communication with patients and health care professionals can help build relationships, prevent mistakes, and Background: provide high level of care -In 1995, Berlo received his doctorate http://online.seu.edu/effective- degree in the study of communication-in-nursing/ communication from the university of Illinois at the age of 29 ONE SCENARIOS IN NURSING HEHE -he functioned in the role of educator, 1. Health teaching na lang author, and communication dept Scenario: @health center, ikaw na chair at Michigan state university for magbigay ng patient at scenario 14 years, from the depts inception in S- Nurse 1957 through 1971 Has the skill to communicate -in 1960, berlo wrote a book entitled Attitude: wants to help with El Proceso de la Communicacon or improvement of health The Process of Communication Knowledge: school training (lectures - The book focused on the purpose and skills labs) and objectives of communication and Culture: recognizing pts culture and addressed Berlos model of becomes one of the basis of health communication which he developed teaching from Claude Shannon and Warrons M- health teachings Weavers mathematical model C- hearing, seeing (with visual aids) R- patient Evidence-Based Practice in Nursing PARANG GANYAN HAHAHH Informatics: Concepts and Applications Strength: the manner in which it Author: Cashin, Andrew, 2010 represents the complexity of communication, treats http://communicationtheory.org/berlo communication as a process rather s-smcr-model-of-communication/ than a static event Limitation: lacks the feedback component of communication and does not depict the functions of the communication process in detail, does not mention barriers to communication, linear model of communication (one way process where sender is the only one who sends message and receiver doesn't give feedback or response.), and Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human beings (thinking, understanding, analyzing etc)
This means that, if this model was
applied to a health care environment, it would not be able to fully explain how factors such as the attitudes and socio-cultural background of a client influence his or her communication.
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