Alter Ego - Subscription Box Service

SUBSCRIPTION BOX CAMPAIGN
NICK CHRISTY
FROM THE PAST PROJECTS
For my first Project Proposal, I wanted to work on an extended

project to make a fantastic impression to other viewers, before
my energy later in the semester is spent. So I took a look into
my past projects and last semesters projects and decided that I
wanted to pursue a packaging assignment that wouldn't would
be more than just labels or a product, but a service entirely.
Similar to the Institutional Branding assignment.
NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 2

SUBSCRIPTION BOX PACKAGING SERVICE
So for my first assignment I want to go ahead and design a box

subscription package because most of these services can have
a nice array of deliverables and I think it will be fun to create
a customized box for consumers. Most subscription based
packaging doesn't come in the classic brown packaging, but in
a wide variety of colors, illustrations, and wrapping to boot.

SOME SUBSCRIPTION BOX COMPANIES
There are hundreds upon hundreds of subscription based companies. Here are some of these companies.
BEAUTY AND FASHION - WOMEN KIDS

Birchbox Kiwi Crate
Glossybox Honest Company
Ipsy Fab Kids
GROOMING AND FASHION - MEN FOOD

Birchbox Man Graze
Dollar Shave Club Blue Apron
Trunk Club Fit Box
BOOK CLUBS PETS

Watch Gang Bark Box
Owl Crate Cat Lady Box
Lilypost The Dapper Dog Box
GEEK & GAMING

Loot Crate
Nerd Block
Geek Fuel

LITTLE HISTORY ON SUBSCRIPTION BOXES
The subscription box trend kicked off in 2010 with the launch
of Birchbox a monthly beauty sample subscription service.

In 2011 more subscription boxes enter the market targeting

different demographics. BarkBox for dogs, and Citrus Lane for
moms and babies are two notable boxes.

In 2011 more subscription boxes enter the market targeting

different demographics. BarkBox for dogs, and Citrus Lane for
moms and babies are two notable boxes.
The first time I ever heard of these boxes is hearing of

Lootcrate, the monthly subscription box with different themes
each month.

WHAT MAKES THEM POPULAR?
VALUE
Often many of these boxes come with variety of goods for a
set subscription price, however the value inside the box can
sometime be equal to greater value of what you paid for.
MYSTERY & SURPRISE

The best part about these boxes is the mystery what awaits
you in the box. Is it a t-shirt, a poster, two tickets to paradise?
Mystery is something that intrigues the consumer into buying
into the product itself.
CURATION
A great box comes with a card detailing every item in the
box and why it was selected, and theres typically a theme
connecting the items too.

BIRCHBOX.COM

BIRCHBOX.COM

BIRCHBOX.COM

BIRCHBOX.COM

BEHANCE.NET/GALLERY/40594427/PINPOINT-SUBSCRIPTION-BOX
PinPoint is a bi-monthly subscription box geared towards mature men who like to indulge their pleasures without a care for consequence.
This brand provides the consumer with products guaranteed to keep the gentlemen suave and sleek with an eye for luxurious detail.




ALCOHOL SUBSCRIPTION BOXES
ALCOHOL SAMPLING KITS
For this particular project I wish to create a kit based package

that revolves around different alcoholic samples. Sampling
is a way to figure out if you like the product or not and help
consumers not spend quite as much on the full product itself.

CRAFTEDTASTE.COM

CRAFTEDTASTE.COM

CRAFTEDTASTE.COM

CRAFTEDTASTE.COM

SALOONBOX.COM/

SALOONBOX.COM/

SALOONBOX.COM/

SALOONBOX.COM/

SALOONBOX.COM/

WHAT DRINKER
PERSONALITY ARE YOU
WHAT TYPE OF DRINKER ARE YOU?
Many new consumers who are new to the alcohol world may
not know what kinds of drinks they will like. They may stick to
one drink, not knowing that there is a much better taste or mix
they could be trying out

Everyone has a different take on alcohol and what they use

it for. Some do it for parties, some for laughs, some mix their
drinks with mixers or other alcoholic beverages and some just
do it because they love the taste.

Everyone has a different take on alcohol and what they use

it for. Some do it for parties, some for laughs, some mix their
drinks with mixers or other alcoholic beverages and some just
do it because they love the taste.
Users both new and recurring to the alcohol nature are to

discover what kind of drinks the user likes or may want to try
something different to make the drinking experience fun and
experimental without hassling of buying drinks over and over
until they find what they like.

CREATING SAMPLE SETS BASED
OFF OF THE TYPE OF DRINKER

DELIVERABLES
Packaging Box Design

Website
Shot Glasses

DECIDING ON A BOX SHAPE
10
12

NAME BRAINSTORMING
Alternative
Flipside
Back-Up
Substitute
Double Life
Option B
Lifehack
Lifechange
Double - Trouble
Otherside
Alter ego
Second Self

BECOME YOUR ALTER EGO
ALTER EGO
I thought this was a fun and great name to use because the
name means second self. So each kit is something to discover
another side of yourself especially with drinking.

ALTER EGO
I thought this was a fun and great name to use because the
name means second self. So each kit is something to discover
another side of yourself especially with drinking.
Each of these kits will be themed toward a symbolic character

that resonates power. Each character will represent a certain
alcohol drinks or mixers. For example a Russian Kit will have all
Vodka related drinks related to the Russian origins.

A LT E R E G O

MUSEO
A LT E R E G O

A LT E R E G O Used a divider between the O to show a split. Representing a second side.

BEHANCE
ILLUSTRATION INSPIRATION

DRIBBLE

DRIBBLE

DRIBBLE

DRIBBLE

WHAT'S IN EACH BOX
SHOT SHOT
THANK YOU CARD GLASS GLASS
MINI MINI MINI MINI MINI

BOTTLE BOTTLE BOTTLE BOTTLE BOTTLE

ICONS
THE RUSSIAN THE PIRATE THE VALKYRIE

TOP PANEL
A LT E R E G O
AN ALCOHOL EXPERIENCE EVERYTIME

FRONT PANEL - RUSSIAN
LIFE OF A RUSSIAN

FRONT PANEL - PIRATE
LIFE OF A PIRATE

FRONT PANEL - VALKYRIE
LIFE OF A VALKYRIE

LEFT PANEL
EXPERIENCE MORE AT ALTEREGO.COM

RIGHT PANEL
F O L L OW U S O N FA C E B O O K

INTERIOR TOP PANEL - RUSSIAN
R A S P U T I N*
THE RUSSIAN SHOWS STRONG POWER AND IS
AFR AID OF NOTHING. WITH STRENGTH LIKE THIS
YOU CAN WRESTLE A BEAR WITH YOUR ARMS
TIED BEHIND YOUR BACK .
* R A S P U T I N WA S R U S S I A N M O N K H E A L E R . K N O W N T O N E V E R D I E A S
H E WA S P O I S O N E D , S H O T A N D F I N A L LY D R O W N E D W I T H I N T H E S A M E D AY. A LT E R E G O

INTERIOR TOP PANEL - PIRATE
B L A C K B E A R D*
T H E P I R AT E L I F E WA S M E A N T F O R A DV E N T U R E
A N D TO T R AV E L T H E O P E N S E A S LO O K I N G F O R
TREASURE. DRINKING TO YOUR VERY HEART'S
CONENT. LIVE LIKE A PIR ATE KING.
A LT E R E G O
*I N BAT T L E B L AC K B E A R D WO U L D AT TAC H L I T F U S ES TO H I S H A I R .
C R E A T I N G S PA R K S A N D S M O K E , M A K I N G B L A C K B E A R D L O O K F E R O C I O U S .

INTERIOR TOP PANEL - VALKYRIE
B RU N H I LD*
T H E VA L K Y R I E I S A F E M A L E F I G U R E K N OW N F O R
CHOOSING THOSE IN THE BAT TLEFIELD TO DIE
A N D TA K I N G T H EM TO VA H A L L A . T H E Y K N E W
HOW TO DRINK THEIR GLORIOUS MEAD TOO.
A LT E R E G O
* B R U N H I L D ' S T A L E O F B E I N G A VA L K Y R I E O N T H E B A T T L E F I E L D D E A L S W I T H
WA R , R E S C U E , L O V E , B E T R AYA L , A N D T R A G E D Y E N D I N G W I T H H E R D E A T H

SMALL CARD INSERT - FRONT
A LT E R E G O
THANK YOU FOR YOUR PURCHASE
LEARN ABOUT WHAT YOU CAN DO WITH

YOUR DRINKS ON OTHER SIDE OF CARD

SMALL CARD INSERT - BACK
THE RUSSIAN SET

THE RUSSIAN SE T COMES WITH ALL STR AIGHT VODK A WITH
N O A D D E D F L AV O R S . T H E S E D R I N K S O R I G I N AT E F R O M T H E
R U S S I A N C U LT U R E A S O N LY T R U E V O D K A C O M E S F R O M T H E
B E S T O F P L A C E S . W I T H V O D K A YO U C A N D R I N K I T S T R A I G H T
O U T, O R YO U C A N M I X I T W I T H M I L K , O R A N G E J U I C E , A N D
A N Y F R U I T F L AV O R S . H AV E F U N C O M R A D E S
G O TO O U R W E B S I T E AT A LT E R E G O.C OM F O R MO R E K I T S

WEBSITE
IF CHOSING MALE
IF CHOSING FEMALE
ALL TOGETHER NOW
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R U S S I A N S E VODK A WITH
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THE RUSSIAN THE PIRATE THE VALKYRIE

R A S P U T I N*
THE RUSSIAN SHOWS STRONG POWER AND IS
AFR AID OF NOTHING. WITH STRENGTH LIKE THIS

YOU CAN WRESTLE A BEAR WITH YOUR ARMS
TIED BEHIND YOUR BACK .
H E WA S P O I S O N E D , S H O T A N D F I N A L LY D R O W N E D W I T H I N T H E S A M E D AY. A LT E R E G O
B RU N H I LD*
A LT E R E G O
WA R , R E S C U E , L O V E , B E T R AYA L , A N D T R A G E D Y E N D I N G W I T H H E R D E A T H
B L A C K B E A R D*
T H E P I R AT E L I F E WA S M E A N T F O R A DV E N T U R E
A N D TO T R AV E L T H E O P E N S E A S LO O K I N G F O R
TREASURE. DRINKING TO YOUR VERY HEART'S
CONENT. LIVE LIKE A PIR ATE KING.
A LT E R E G O
C R E A T I N G S PA R K S A N D S M O K E , M A K I N G B L A C K B E A R D L O O K F E R O C I O U S .
R A S P U T I N* B L A C K B E A R D*
THE RUSSIAN SHOWS STRONG POWER AND IS T H E P I R AT E L I F E WA S M E A N T F O R A DV E N T U R E
AFR AID OF NOTHING. WITH STRENGTH LIKE THIS A N D TO T R AV E L T H E O P E N S E A S LO O K I N G F O R
YOU CAN WRESTLE A BEAR WITH YOUR ARMS TREASURE. DRINKING TO YOUR VERY HEART'S
TIED BEHIND YOUR BACK . CONENT. LIVE LIKE A PIR ATE KING.
A LT E R E G O A LT E R E G O
H E WA S P O I S O N E D , S H O T A N D F I N A L LY D R O W N E D W I T H I N T H E S A M E D AY. C R E A T I N G S PA R K S A N D S M O K E , M A K I N G B L A C K B E A R D L O O K F E R O C I O U S .
B RU N H I LD*
A LT E R E G O
A LTBOX
ER EGO
NICKWA R , CHRISTY
RESCUE , LOVE , B E TFEBRUARY
R AYA L , A N D T R A G E27
D Y E2017
N D I N G WI TSUBSCRIPTION
H H E R D E AT H 90
THE END
A LT E R E G O
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SUBSCRIPTION BOX CAMPAIGN

For my first Project Proposal, I wanted to work on an extended

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 2

So for my first assignment I want to go ahead and design a box

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 3

BEAUTY AND FASHION - WOMEN KIDS

GROOMING AND FASHION - MEN FOOD

BOOK CLUBS PETS

GEEK & GAMING

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 4

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 5

In 2011 more subscription boxes enter the market targeting

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 6

In 2011 more subscription boxes enter the market targeting

The first time I ever heard of these boxes is hearing of

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 7

MYSTERY & SURPRISE

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 8

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 9

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 10

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 11

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 12

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 13

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 14

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 15

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 16

For this particular project I wish to create a kit based package

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 18

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 19

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 20

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 21

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 22

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 23

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 24

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 25

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 26

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 27

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 29

Everyone has a different take on alcohol and what they use

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 30

Everyone has a different take on alcohol and what they use

Users both new and recurring to the alcohol nature are to

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 31

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 32

Packaging Box Design

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 33

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 34

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 35

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 37

Each of these kits will be themed toward a symbolic character

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 38

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 40

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 41

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 42

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 44

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 45

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NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 47

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 48

MINI MINI MINI MINI MINI

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 49

THE RUSSIAN THE PIRATE THE VALKYRIE

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 50

NICK CHRISTY FEBRUARY 27 2017 SUBSCRIPTION BOX 51