LEAD NURTURE SCRIPTS FreelancingFreedom.

com

5-DAY CHALLENGE
Email Script Templates for Nurturing Freelance Leads

DISCLAIMER FROM BRAD

By using any of these scripts & templates, you agree to not hold me liable
for anything negative that could potentially arise from using them. Things
like lawsuits, angry clients, getting fired, hurting somebodys feelings, and
so on thats not on me! Got it? Great! Enjoy :)

HOW TO USE THESE SCRIPTS

The following examples are only guidelines and must be modified to suit
your specific freelance business and niche! Im using the hypothetical
scenario that my freelance niche is Small Law Firms.

You may use any email autoresponder software you wish, however, the
software I use is ConvertKit which I believe to be the absolute best
option for automating communication with your leads and clients in your
freelance business.

You can sign up for a free 30-day trial of ConvertKit here: http://
bradhussey.ca/freeconvertkit

You will also see some shortcodes in the following scripts i.e.
{{ subscriber.first_name }} which are specific to ConvertKit. Change
them if required.

Page 1 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

IMMEDIATELY AFTER SUBSCRIPTION

SUBJECT: Thanks again

{% if subscriber.first_name != blank %}
Hello {{ subscriber.first_name }},
{% else %}
Hello,
{% endif %}

Wanted to thank you again for downloading the [LEAD MAGNET

NAME] I hope you extract a ton of value from it. Let me know if
you have any questions at all.

Just a quick note on who I am...

I'm [YOUR NAME], and I've been helping law firms big & small
turn their websites into lead conversion machines for the past [X
years/months]. It's been rewarding to see my clients light up when
they realize their investment in their website has paid off!

Check out what a recent client of mine said about her experience
working with me:

"Augue sociis natoque 10x penatibus et magnis dis parturient

montes, nascetur ridiculus mus. Vivamus sagittis lacus vel augue
laoreet rutrum faucibus dolor auctor!"

Jane Doe, Law Firm X

Anyway, just thought I'd extend my gratitude!

Cheers,
[YOUR NAME]

Page 2 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

2 DAYS AFTER LAST EMAIL

SUBJECT: Why lawyers shouldn't spend "top dollar" on a website...

{% if subscriber.first_name != blank %}
Hello {{ subscriber.first_name }},
{% else %}
Hello,
{% endif %}

Hope you're doing well! Hey, I just came across this article on why
law firms should avoid spending "top dollar" on custom websites,
and I immediately thought of you...

"Why Lawyers May NOT Want to Spend Top Dollar on A

Website: Moores Law"
http://myshingle.com/2015/10/articles/tech-web/why...

The author basically says, unless your law firm's website is

generating a measurable and significant amount of leads, you
should opt-out of spending an arm & a leg on a fancy new
website.

I agree that spending a ton of money on a new website is

pointless if your website isn't going to generate results...

But what if your website generated leads on a daily basis and you
could actually measure that? I know I'd pay good money for a
website that sent me a few new leads each day!

What do you think, [NAME]? Curious about your thoughts on

this...

Cheers!
[YOUR NAME]

Page 3 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

2 DAYS AFTER LAST EMAIL

SUBJECT: Just a quick question for you!

{% if subscriber.first_name != blank %}
Hey there {{ subscriber.first_name }},
{% else %}
Hey there,
{% endif %}

Had a really quick question about your law practice... got 30

seconds to hit reply & answer?

What's the #1 thing your practice struggles with when it

comes to your website?

Just hit reply and let me know... should only take 20 or 30

seconds.

Looking forward to hearing from you!

[YOUR NAME]

Page 4 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

2 DAYS AFTER LAST EMAIL

SUBJECT: 40% of law firms don't have this!

{% if subscriber.first_name != blank %}
Hi {{ subscriber.first_name }},
{% else %}
Hi,
{% endif %}

Just saw this infographic called, "10 Surprising Stats on Law Firm
Websites" and couldn't believe what I saw...

Did you know that 40% of small law firms don't have a website?
And only one-third of law firm website are mobile-optimized?

That's crazy, because Google recently updated their search

algorithm to favour mobile-friendly websites and push websites
that aren't mobile-friendly lower in the rankings.

You can check out the infographic here:

http://www.legalproductivity.com/legal-marketing/l...

Anyway, was wondering if your website was optimized for your

mobile traffic? It's actually super easy to implement.

Chat soon,
[YOUR NAME]

Page 5 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

4 DAYS AFTER LAST EMAIL

SUBJECT: "Make or break your law practice" with SEO

{% if subscriber.first_name != blank %}
Hello {{ subscriber.first_name }},
{% else %}
Hello,
{% endif %}

Just recently I was working with a client of mine a local law firm,
[Law Firm X], do you know of them? Anyway, I made a few small
tweaks to their website and it greatly improved their Search
Engine Optimization and boosted their monthly traffic by 24.2%!

It reminded me of a video I came across called, "SEO for Lawyers

101 - What Can Make or Break Your Practice Online", and I
thought you'd really benefit from seeing it...

Take a few minutes out to watch it here:

https://www.fosterwebmarketing.com/video/seo-basic...

I think implementing only 3 of the techniques he mentions can

give your site the traffic boost it needs. Hey, nothing wrong with a
25% boost in traffic, eh?

Sincerely,
[YOUR NAME]

p.s. Do you have 10 minute for a quick phone call? I'd love to
know a little more about your law firm and how you serve your
clients. You can instantly book a 10 minute slot right here with my
online calendar (http://calendly.com/YOURUSERNAME), and
both of our calendars will sync up.

Page 6 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

6 DAYS AFTER LAST EMAIL

SUBJECT: [EDUCATIONAL EMAIL: obviously change this subject]

[Use this email as another way to add value to your client. Provide
education information, a link, resource, video, infographic, tool or
app that will help solve your clients problem. This is a complete
NO PITCH email.]

Page 7 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

4 DAYS AFTER LAST EMAIL

SUBJECT: [EDUCATIONAL EMAIL + PS CALL TO ACTION: obviously
change this subject]

[Use this email as another way to add value to your client. Provide
education information, a link, resource, video, infographic, tool or
app that will help solve your clients problem.]

Fusce dapibus, tellus ac cursus commodo, tortor mauris

condimentum nibh, ut fermentum massa justo sit amet risus.
Donec sed odio dui.

Cheers,
[YOUR NAME]

p.s. Got 10 minutes for a quick call? Would love to know more
about your firm. You can instantly book a 10 minute slot right here
with my online calendar (http://calendly.com/YOURUSERNAME),
and both of our calendars will sync up. Chat soon?

Page 8 of 9
LEAD NURTURE SCRIPTS FreelancingFreedom.com

5 DAYS AFTER LAST EMAIL

SUBJECT: [NAME], got 10 minutes?

{% if subscriber.first_name != blank %}
Hi {{ subscriber.first_name }}!
{% else %}
Hi there!
{% endif %}

Hope you're having a great week! Over the last few weeks I've
sent you some useful info on boosting traffic to your law firm
website with easy-to-implement SEO techniques, optimizing your
site for mobile users, and converting traffic to new leads for your
practice...

I hope it's been helpful! Did you get a chance to implement any of
the strategies?

[NAME], I was wondering if you had 10 minutes next week for a

quick call? I'd love to know more about your law firm!

You can easily book a 10 minute slot right here (it will sync up
both of our schedules automatically):
https://calendly.com/YOURUSERNAME

Or you can just hit reply and let me know a good time to give you
a call. I'm super flexible!

Chat soon!
[YOUR NAME]

Page 9 of 9