Marketing Principles C2-3 Quiz

I. MODIFIED TRUE OR FALSE: Write T (True) if the statement is correct, if the statement is not
true, write F (False)
C2 and underlined the word(s) that made the statement false (2
points each).
NO Erasure/Alteration/superimposition ALLOWED!!!
___ 1. Marketing department era is a time when all marketing activities are brought under the
control of one
department to improve long-run policy planning and try to integrate the firms
activities. short
___ 2. Target market is the controllable variables the company puts together to satisfy a target
group.
Marketing mix
___ 3. Product is concerned with telling the target market about the right product.
Promotion
___ 4. If we can make it, it will sell is management thinking characteristics of the sales trade
era.
Production era
___ 5. Simple trade era is a time when families traded or sold their surplus output to
imported middlemen.
Local
___ 6. Mass marketing is a typical production-oriented approach vaguely aims at everyone
with the same
marketing mix and is also considered as a rifle approach. Shotgun
___ 7. A business plan is a written statement of a marketing strategy and the time-related
details for carrying out the
strategy. Marketing plan
___ 8. An operational decision is a short-run decision to help implement strategies. True
___ 9. Advertising is any unpaid form of personal presentation of ideas, goods, or services by
an identified sponsor.
nonpersonal
___ 10. Marketing orientation means trying to carry out the production concept. Marketing

II. Fill in the boxes with the appropriate caption by using only the numbers assigned to each
caption listed below:
(15 points total) C3
Finding and Evaluating Marketing Opportunities
5

9 13

10 12 8 15 2
3___
__ 1 __
1. Political and legal
_ 4_ _
2. Company resources
_ 6_ _
3. Trends in uncontrollable external environment
_ 11 __
4. Economic
_ 14 __
5. Opportunities to be turned into marketing strategies and plans
6. Competitive
7. Evaluating opportunities
8. Positioning
9. Finding market opportunities
10. Defining generic markets and product-markets
11. Cultural and social
12. Segmenting
13. Developing product-market screening criteria
14. Technological
15. Company objectives
Name: ___________________________ Date:
______________
Course & Section: _________________

I. MODIFIED TRUE OR FALSE:
true, write F (False)
points each).
Write T (True) if the statement is correct, if the statement is not
and underlined the word(s) that made the statement false (2
NO Erasure/Alteration/superimposition ALLOWED!!!

___ 1. Marketing department era is a time when all marketing activities are brought under the
control of one
department to improve long-run policy planning and try to integrate the firms
activities.
___ 2. Target market is the controllable variables the company puts together to satisfy a target
group.

___ 3. Product is concerned with telling the target market about the right product.

___ 4. If we can make it, it will sell is management thinking characteristics of the sales trade
era.

___ 5. Simple trade era is a time when families traded or sold their surplus output to
imported middlemen.

___ 6. Mass marketing is a typical production-oriented approach vaguely aims at everyone

with the same
marketing mix and is also considered as a rifle approach.
___ 7. A business plan is a written statement of a marketing strategy and the time-related
details for carrying out the
strategy.
___ 8. An operational decision is a short-run decision to help implement strategies.
___ 9. Advertising is any unpaid form of personal presentation of ideas, goods, or services by
an identified sponsor.

___ 10. Marketing orientation means trying to carry out the production concept.

II. Fill in the boxes with the appropriate caption by using only the numbers assigned to each
caption listed below:
(15 points total)
Finding and Evaluating Marketing Opportunities
___ _ _
__ __
1. Political and legal
_ ___
2. Company resources
_ ___
3. Trends in uncontrollable external environment
______
4. Economic
______
5. Opportunities to be turned into marketing strategies and plans
6. Competitive
7. Evaluating opportunities 11. Cultural and social
8. Positioning 12. Segmenting
9. Finding market opportunities 13. Developing product-market
screening criteria
10. Defining generic markets and product-markets 14. Technological
15. Company objectives