TABLE OF CONTENTS

SL No: Description Page

No:
Preparatory Part
Letter of Transmittal I
Students Declaration II
Supervisors Declaration III
Acknowledgement IV
Executive Summary V
Chapter One: Introduction 1-3
1.1 Introduction 1
1.2 Background 1
1.3 Scope 1
1.4 Objectives 1-2
1.5 Methodology 2
1.6 Limitation 3
Chapter Two: History of Attache and SWOT Analysis 4-8
2.1 History of Attache 4
2.2 Mission 4
2.3 Vision 4
2.4 Services Offered 4-5
2.5 Organizational Chart 6
2.6 SWOT Analysis of Attache 7-8
Chapter Three: Theoretical Aspects 9-14
3.1 Theoretical Aspects 9
3.2 Marketing 9
3.3 Marketing Mix 9
3.4 Marketing Mix strategy 10
3.5 Marketing Mix pricing 10
3.6 Place (distribution) Mix strategy 11
3.7 Promotion Mix strategy 11
3.8 Four Ps of Marketing Mix 12
3.9 Marketing Mix for Service Firms 13
3.10 People 14
3.11 Process 14
3.12 Physical evidence 14
Chapter Four: Effectiveness of Media Marketing in Bangladesh 15-
4.1 Effectiveness of Media Marketing in Bangladesh 15-16
4.1.1 Media Marketing Scene in Bangladesh 15-16
4.2 Digital Media Analytics 16-17
4.4 Recent Trends of Digital Media in Bangladesh 17-19
4.5 Advantages of Media Marketing in Bangladesh 20
4.6 Reasons Media Marketing can overtake Traditional Marketing 21-27
Chapter Five: Recommendation & Conclusion 28-29
5.1 Findings 28-29
5.2 Recommendations 29
Chapter Five: Recommendation & Conclusion 30
6.1 Conclusion 30
Bibliography 31