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Facebook for NTU Libraries

Presented by

Hedren SUM
Library Promotion Division
NTU Libraries

18th May 2009

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1 Go where
the users are
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Web 2.0
Image Source: “http://www.time.com/time/covers/0,16641,20061225,00.html”
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Social Media.

Image Source: “http:// www.teamandadream.com/socialmediamarketing/”

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Types of Social Media

Image Source: “http://www.flickr.com/photos/fredcavazza”
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Image Source: “http://eggnyte.com”

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“a social utility that connects you

with the people around you”

Image Source: “http://www.wikipedia.org”

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Because it is popular…

 Est’d 4,839,400 in Singapore total

population (as in mid 2008, Statistics Singapore)
 3,104,900 Internet users in Singapore
(as in 31st March 2009, www.internetworldstats.com)

 1,096,680 Facebook users in Singapore

(as in 17th April 2009, www.nickburcher.com)

 Ranked 3rd among Singapore’s top 100

visited sites (as in Feb 2009, Alexa Internet)
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2 An additional
promotion channel
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Level of Immediacy (Implementation)

Mass Library Channel

Posters Events
Email Website Library

Library Web News-

Activities
Blogs Banners letter

Promotional Channels in NTU Libraries

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Promote NTU Libraries, events and activities

via word-of-mouth
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Profile
(Pages)

News
Wall
Feed

Discuss-
Photos
ions

Events

Highlighted Features
of Facebook
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Private Profile Public Profile

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Newsfeed
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Mass Email
For events, activities and new resources

Image Source: “http:// www.teamandadream.com/socialmediamarketing/”

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Faculty

LPD / Subject Library

Libraries Librarians Coordinators
Students

Mass Email
For events, activities and new resources
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3
Build a Community
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Collect and share information and

knowledge
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Profile
(Pages)

News
Wall
Feed

Discuss-
Photos
ions

Events

Highlighted Features
of Facebook
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Discussions
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Photos
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Photos Tagging
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Events
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Wall
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Allow transparent communications

 Obtain feedback (from events, services or libraries)
 Trusting users (“radical trust”)
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Profile
(Pages)

News
Wall
Feed

Discuss-
Photos
ions

Events

Highlighted Features
of Facebook
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Value-add Applications with FMBL

Library Catalogue, JSTOR Search,
CiteMe, WorldCat Search

Image Source: “http:// www.facebook.com”

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Harvard Law School Library

Currently have 1,914 fans

Applications in Boxes
 Simply RSS
 JSTOR Search
 WorldCat Search
 Events
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Currently have 423 fans

Applications in Boxes
 Library Catalogue
 JSTOR Search
 WorldCat
 CiteMe
 Favourite Pages
 Opening Hours
 Subject Lists
 Notes

Wellesley College Library

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Harvard Law School Library

Currently have 88 fans

Applications in Boxes
 Favourite Pages
 Extended Info
 My Flickr
 Simply RSS

UC Berkeley Library
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1 Go where
the users are

2 An additional
promotion channel

3
Build a Community
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LPD /
Libraries

Subject Library Faculty

Librarians Coordinators
LPD / Subject Library
Libraries Librarians Coordinators
Students

Students Faculty
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Click to connect
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Facebook for NTU Libraries

Questions & Answers