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new

clear

Consider topics possibly controversial


that are:
supported by
information you can
find in outside sources

interesting to you
There are two broad categories for
Choosing a topic
Topics you Topics you
know a lot want to know
about more about

Make the speech


Draw on your own a learning
knowledge and experience for you
experience and for the
audience

Think about Think of subjects


unusual about which you
experiences you have strong beliefs
may have had and opinions
Brainstorming procedures
interests people concepts
hobbies places Natural
skills Personal things phenomena
Clustering
beliefs Inventory events problems

processes Plans &


policies
Browse:
encyclopedia Reference Internet
Periodical database Search Search Subject based
Any other search engine
reference work
DETERMINE YOUR GENERAL PURPOSE
The General Purpose is the global goal of your
speech.

- To inform To persuade To entertain

DETERMINE YOUR SPECIFIC PURPOSE

Exact response you want from audience.

At the end of the speech, the audience will be able to


TIPS TO FORMULATE THE SPECIFIC
PURPOSE STATEMENT

Not too vague or too


specific

Express your purpose


as a statement, not a
Focus on audience
question and their behavior

Refer to observable Limit specific


and measurable purpose to a
behavior single idea
Task to Do

Example
Topic: Public Transportation
General Purpose: To inform
Specific purpose statement: At the end of
the speech, the audience will be able to
list 5 reasons why public transportation
has been deteriorated in Lima.
Questions to ask about your specific
purpose
YES NO

Can I accomplish my purpose in the time


allocated?

Is the purpose relevant to my audience?

Is the purpose too trivial for my audience?

Is the purpose too technical for my


audience?

Does my purpose meet the assignment?

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