Instructions for Assessment 1: Individual

Report and Presentation on Entrepreneur

Analysis
From entreprenuer magazine https://www.entrepreneur.com/magazine

Studying successful entrepreneurs has the potential for considerable learning and positive role
modelling. From the BRW Top 100 find and research a successful entrepreneur that you find
interesting and that you admire.

Tasks:

1. Write a report in which you summarise your most important learning and insights you
have gathered from your (secondary) research about the entrepreneur you have
chosen. Explore and discuss patterns, differences and similarities evident between
entrepreneurship theory and what you found written about your entrepreneurs
mindset, orientation, and behaviour.

2. Provide a 2-minute in-class presentation in which you introduce and provide a

summary of your entrepreneur and report. It is important that you highlight the
entrepreneurial orientation of your chosen entrepreneur, and justification of your
opinion.

Important:

Each student must select a unique entrepreneur to analyse (absolutely no duplicates!).

Please post the name of your chosen entrepreneur in the choice of entrepreneur
forum BEFORE you start your report (the report is due 11.55pm Sunday end of week
4). Please check the forum before you select your entrepreneur, because if another
student has already claimed her or him, you will have to find a new one. First come,
first served!

The video presentation must be provided on either YouTube or Vimeo. Please ensure
that you make it available for viewing by your lecturer(s), otherwise they will not be able
to access it. You must provide a clickable link to your video on the front cover of your
report.

The video is you speaking to camera. You can use slides etc, but your image should be in
the majority of it. You can record this on your webcam or smartphone (see here for tips
and guides)

Below are some aspects that you could investigate (use as a guideline only):
 Why can this person be categorised as an entrepreneur?

What type of entrepreneur is your chosen entrepreneur?

What are your entrepreneurs major talents and shortcomings (as an entrepreneur)?

How would you describe your entrepreneurs temperament?

How would you describe the entrepreneurial orientation of the person you are studying?

What things motivate your entrepreneur to pursue entrepreneurial opportunities?

What surprised you most about your entrepreneurs behaviour?

Through your research, what was confirmed /contradicted about entrepreneurship?

What new insights emerged?

How important is teamwork to your entrepreneur?

What hurdles did he/she overcome?

What mistakes did he/she make?

Of what importance was networking to your entrepreneur?

Which tools of the trade is he/she using?

What factors support/hinder his/her entrepreneurial behaviour?

In what ways does this study inform your knowledge of entrepreneurship?

The key to this evaluation is the way in which you integrate the information you have collected
about your entrepreneur with the content of this course and the theories (such as entrepreneurial
orientation and the entrepreneurship process) underpinning entrepreneurship. It is not simply a
list and outline of the events and activities of your selected entrepreneur, but the way in which
you convey a focused and sustained argument supported by literature; appropriate for integrating
theory and practice.

To this extent, you are to apply (and appropriately reference, both in-text and in the reference list)
at least 10 sources (to include at least 3-5 academic journal articles, plus newspaper articles.
Periodicals, web links, blogs, social media and so on). An example of academic journal articles is
provided in the Reading List.

Further guidelines

Format Your findings must be documented in the format of a management r

 information must be supported by references and this assignment m
least three references to credible academic journals. Please refer to
template on Moodle in the Assessments section.
In addition to your report you must provide a 2-minute video in whic
and provide a summary of your entrepreneur and report. It is import
highlight the entrepreneurial orientation of your chosen entrepreneu
of your opinion. The video presentation must be provided on either
Please ensure that you make it available for viewing by your lecture
will not be able to access it. You must provide a clickable link to you
cover of your report.

Report Length Maximum 2,500 words, excluding references and appendices.

Assessment criteria Please refer to and be guided by the rubrics for this assignment.

Weighting The report and video presentation carry a combined weighting of 40

Submission requirements Submit the final report via Moodle (TurnItIn) before or on the due da
include your signed declaration form as part of your TurnItIn submis
page MUST include the following information: Your name and stude
count, clickable video hyperlink.

REPORT FORMATS
All three assignments must be presented in the format of a management report that complies
with the following:

Format: Microsoft Word.

Font: 12 point, Times New Roman.

Text [Including references]: 1.5 line spacing, left-justified.

Page Layout: 1-inch (2.54cm) margins on all sides with page numbers in the bottom right
corner and no header/footer.

A front cover page that contains the reports title, author(s), submission date, video URL
and word count.

An executive summary of no longer than one page.

A table of contents. Main and sub-sections must be numbered and linked to page
numbers.
 The report must be paginated.

The report must be spell-checked.

All Figures/Tables/Graphs must be sequentially numbered and captioned.

All Figures/Tables/Graphs must be referred to and discussed from within body of text.

In-text citation of sources must be done correctly (using APA6).

A reference list must be provided and comply with prescribed style (APA6).

Appendices must be sequentially numbered and appropriately captioned.

Each report must have an introduction and end with a conclusion.

A report template is provided on the course Moodle site. You can edit and modify its appearance
to your liking.