RESEARCH METHODOLOGY

Research as we know is an art of scientific investigation. It refers to the systematic method

consisting of enunciating the problem formulating the hypothesis, collection of the facts or data
analyzing the fact and reaching certain conclusion either in the form of solutions towards the
concerned problems or in certain generalization for some theoretical formulation. In short, search
for through objectives and systematic method of finding solution to the problem in research.
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the various
steps, the research process that is generally adopted to study the research problem and basic
logics behind them.
Research methodology includes the following steps:
Formulate the objective of study.
Collection of the primary and secondary data.
Interpreting the data and drawing the conclusion.

Problem statement: It is said that if the problem is clearly defined, half of the problem is
solved automatically. To study the pace of Product development in the company and to find out
the target market of company. The basic problem is to rank them on the basis of various
parameters like financial, productivity, operational.
The research methodology for the present study has been studied under the following leads:
Research Design
Research instrument
Data collection
Analysis and interpretation

OBJECTIVES OF THE STUDY

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 Primary Objectives

To understand the reasons for which customers prefer insurance investment mode.
To compare investments options of insurance companies.

Secondary Objectives

To study the customer perceptions about insurance companies.

To study the sources that influence that investment making decision.
To study the best insurance company to invest in.
To study the safety factors while investing in insurance sector.
To study the importance of liquidity factors while investing insurance sector.
To study the importance of rate of return factor while investing insurance sector.
To study the influence of tax saving while investin in insurance sector.

Research Design

Exploratory design was used. Exploratory research often relies on secondary datasuch as a
reviewing literature and/or data, or qualitative approaches such as informal discussion with
customers, employees , management or competitors.

The research design is:

Exploratory Research
Descriptive Research
Experimental Research

I Exploratory Research to gain familiarity with a phenomenon to achieve new sights into its
studies.
II Descriptive Research to portray accurately the characteristics of individual, situation or a group.
III Experimental Research to determine the frequently with which something occur or with it is
associate with someone else.

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I select the exploratory research for my research.

Sampling design/techniques:

Sampling design is to clearly define set of objective, technically called the universe to be studied.
This research has infinite set of universe and the sampling design used in the study is non-
probability sampling convenience sampling.

Data collection

The study is based on the secondary data; however, the primary data is also used some extent.

Primary Data

Primary data is collected fresh & for the first time & thus happened to be original in nature. It is
used to measuring the factors which affect overall risk & return for the bank while sanctioning
the auto & home for various purpose mentioned earlier.

Secondary Data:-

Secondary data has obtains from various articles and websites.

Statistical Tools

The Microsoft excel template was used for analyzing the data collected the various statistical
tool used for analyzing were:

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Pie diagram

Bar diagram

Column chart

Analysis & Interpretation

Analysis of study will be performed by comparing the outcome obtained by clarification and
tabulation which will be helpful to be reach out at final conclusions.

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