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Companiesoutsourcingtalent
acquisitiontothirdparties
ByRicaBhattacharyya,ETBureau |Updated:Jan28,2017,03.39PMIST

READMOREON TeamleaseServices|RPO|RecruitmentProcessOutsourcing|Randstad|
PeopleStrong|JobsIndia|Hiring

MUMBAI: A couple of months ago automaker

Tata Motors outsourced its talent acquisition,
barring CXO and top management hiring, to a
leading recruitment process outsourcing
company.

Financial services giant Citigroup's shared

0 services centre in Pune moved to recruitment
Theshiftinstrategyisboostingthe
Comments
countrysRPOmarket. process outsourcing (RPO) in October, and
basedonitsexperiencesatthePunecentrethe
companyplansprogressivestrengtheningofthemodel.

OtherslikeMahindra,Wipro,Honeywell,L&TTechnologyServicesandHDFC
LifeareamonganincreasingnumberofcompaniesinIndiathatareembracing
RPOtogetanedgeinsecuringtoptalent.

Inmostcases,companiesaredisbandingtheirinternalrecruitmentteamsand
outsourcing talent acquisition to thirdparty specialists who have larger
bandwidthtosecuretalent,saidcompaniesandRPOfirms.
This also frees up time for the internal human resource team to focus on
strategywhileendtoendrecruitmentistakencareofbyaspecialist.

"The idea is while our talent acquisition team focuses on talent acquisition
strategy,brandbuildingetc.,ourrecruitmentprocessingpartnerbringsinskills
inwideningthefunnelandincreasingthereach,"saidGajendraChandel,chief
humanresourcesofficer,TataMotors.

This helps in building predictability and scalability on the one hand, and
improvescandidateexperienceontheother.

Tata Motors has 15,000 employees.The shift in strategy is boosting the

country'sRPOmarket.Leadingdomesticcompaniesinthissegment,including
PeopleStrong, Randstad, TeamLease Services, FlexAbility (RPO unit of ABC
Consultants),saidthere'sbeena4050%increaseinbusinessinthelast1218
months.

Foremployers,thebenefitsaremanifold,includinga2025%reductionintotal
cost of ownership through significant reduction in costs like sourcing costs,
salary hikes and cost per hire 1520% improvement in time taken to fill a
position,andanimprovementinselectionratiobyalmost40%.

Anuranjita Kumar, chief human resources officer, Citi South Asia, said, "To
address the hiring volume for complex skill sets (in big data, micro strategy,
etc.)inatimeboundmanner,weenteredintotheRPO."

Wiprodeclinedtocommentonthematter.Mostofthecontractsareforabout
Rs100croreforanapproximatedurationoffiveyearswhilesomeareRs50
100crore.

The cost of hiring significantly falls over a period of twothree years as RPO
replacesinternaltalentacquisitioncostinavariablefashion,takingcareofthe
fluctuationandunpredictabilityinhiringvolume.

"Wearedoingonepermanenthiringeveryminutein365daysayearandhave
picked up five large clients in the last six months," said Pankaj Bansal, chief
executiveofficerofPeopleStrong.VinodSubramanian,headofFlexAbility,said
 several companies in India which are seeing growth are coming to specialists
forvolumehiringandqualityisoneofthereasons.

As the developed markets of North America and Europe mature, human

resources outsourcing (especially in multiprocess human resources
outsourcingandrecruitmentprocessoutsourcing)ispivotingtowardsthefaster
growingmarketsinAsiaPacific,accordingtothelatestEverestGroupresearch
report.Indiahasoneofthefastestgrowingmarketsworth$660700millionand
isexpectedtogrowatacumulativeannualgrowthrate(CAGR)of2426%from
2015to2020.

In India, the RPO demand is being driven mainly by banking and financial
services,technology,pharma,healthcareandtelecomsectors.RPOfirmshave
beenpromptedtoincreasetheirteamsizetomeettheincreaseindemand.

TeamLeasehas,overthelastcoupleofyears,setupadedicatedRPOteam,
said Rituparna Chakraborty, executive vicepresident, TeamLease Services.
PeopleStronghasincreaseditsteamsizeby50%inthelastoneyear.

READMOREON TeamleaseServices|RPO|RecruitmentProcessOutsourcing|Randstad|
PeopleStrong|JobsIndia|Hiring

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