Bicol University

COLLEGE OF BUSINESS ECONOMICS AND MANAGEMENT

Daraga, Albay

Mgt 47 BUSINESS POLICY AND STRATEGY

CLASS ACTIVITY

A.

a.1 Where there is no vision, the people perish. ~ Proverbs 29:18

Vision is an ideal future. An ideal future that one could hold but not yet happened.

Where there is no vision, the people perish.- This statement pertains to the
importance of vision for having a vision gives us a sense purpose and having no vision
leads us nowhere for vision directs us to the track where we are headed for. Its an ideal
dream that motivates us and inspires us to keep going. Its an aspiration that enables us
to grow as thorns and obstacles comes along the way. And having a vision enables us
to know the true essence and purpose of our living.

a.2. Vision without action is a daydream.

Action without vision is a nightmare.
~ Japanese Proverb

We can never achieve our vision without working hard for it; We can never have a
sense of direction without vision no matter how much efforts we put in to it. For vision
and action must work hand-in-hand in order to become the person we wanted to be.
B.

Liberty Commercial
Factors Hong Enterprises Gaisano Mall
Center (LCC)

LCC, Inc. primarily

Pacific Mall offers a
operates Supermarkets,
selection of national
Department Stores, Food
local retail shops,
Operations, Mall
restaurants, salons,
Hong Enterprises Operations and Property
boutiques as well as
offers affordable Developments. The
a Metro Gaisano
products for company is committed to
Organizational Department Store
Albayanos. a development agenda
Culture and Supermarket as
that relies on the Filipino
its anchor store, two
entrepreneurial spirit as
state of the art
an engine that will enable
cinemas, food court
the country to meet the
and amusement
challenges of the new
center.
century.

Competitive
Advantage
in terms of:

Offers Low-cost Offers Low to High

Product Variety and Offers Low to High cost
variety of products cost variety of
Price variety of products
that results to high products

quantity demand.

Promote products
through marketing Promote products
Promote products events such as through marketing events
by making it cheap exhibition and fairs, such as exhibition and
Marketing/
and affordable. It mall shows, fairs, mall shows,
Promotion
also embraces samplings and the samplings and the like. It
online advertising. like. It also engages also engages TV and
TV and online online advertising.
advertising.
C. Advantages and Disadvantages

Hong Enterprises (Yashano Mall)

Advantages:

1) Cheap Products

2) Caters individual differences in terms of: race, sexuality, age and the like

Disadvantages:

1) Low-quality products

2) Stalls are disorganized

3) Staffs are not cordial

4) Poor Security

Suggestions: Group the scattered stalls accordingly. Engage staffs on training and
seminars with regards to customer services. Also, Tighten the security.

Gaisano Mall:

Advantages:

1) One-stop shopping center

2) Well-organized stores

3) Durable Products

4) Caters individual differences in terms of: race, sexuality, age and the like

5) Customer-friendly

Disadvantages:

1) Unregulated Comfort Rooms

2) Poor Security

Suggestions: Add more staffs in order to regulate and maintain well the cleanliness of
comfort rooms. There is also a need to tighten the mall security for there are a lot of
robbery cases around the area.

Liberty Commercial Center (LCC)

Advantages:

1) One-stop shopping center

 2) Well-organized stores

3) Durable Products

4) Caters individual differences in terms of : race, sexuality, age and the like

Disadvantages:

1) Poor Security

Suggestions: Tighten mall security.