Call Script:

Veeam Availability Suite 9.5

Information to know before the call:
Launch schedule:
Q4, 2016

What is Veeam Availability Suite:

Veeam Availability Suite combines the industry-leading backup, restore and replication capabilities of Veeam
Backup & Replication with the advanced monitoring, reporting and capacity planning functionality of Veeam
ONE. Veeam Availability Suite delivers everything your customers need to reliably ensure and manage their
VMware vSphere and Microsoft Hyper-V environments.

Product positioning:
Veeam Availability Suite delivers Availability for the Always-On Enterprise by helping organizations meet
todays service-level objectives enabling recovery of any IT service and related applications anddata
within seconds and minutes.

Target audience:
IT Professional IT Decision Maker:
Important features: Important features:
Backup (disk,tape, and cloud) Enhanced tape integration
Instant VM Recovery Instant VM Recovery
Veeam Explorers Flexible recovery
Final Decision Criteria: Final Decision Criteria:
Cost Reliability
Reliability Scalability
Top Pain Points: Features
Loss of data Cost
Scalability Top Pain Points
Too much down time Loss of data
Lack of visibility Backup/Recovery is too slow
Implementation takes too long
Scalability

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New Veeam Availability Suite 9.5 Features:
Enterprise Scalability Enhancements help businesses scale effectively and efficiently regardless of
environment size and number of VMs, including backup acceleration technologies, full VM restore
acceleration technologies and processing engine enhancements
Full integration with Microsoft 2016 data center technologies including Windows Server 2016
support for installing Veeam components on and in protected VMs, Hyper-V 2016 support including
Resilient Change Tracking (RCT), Nano Server hosts, and Storage Spaces Direct, and Support for the
2016 releases of Microsoft enterprise applications.
Direct Restore to Microsoft Azure delivers cloud restore for Veeam backups to optimize resource
allocation and minimize cost, enabling users to take on-premises Windows and Linux-based VMs,
physical servers and endpoints and restore or migrate them to Azure.
Expanded Storage Snapshot Integration: Existing storage snapshot integrations with HPE, NetApp and
Dell EMC are now extended to include Nimble Storage to reduce the impact on production environments
and achieve lower recovery time and recovery point objectives (RTPO) with Backup from Storage
Snapshots, Veeam Explorer for Storage Snapshots, and On-Demand Sandbox for Storage Snapshots.
And much more!

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Addressing your audience
Option #1:
Conversation with EXISTING Veeam Availability Suite
customer. Opportunity to upgrade to 9.5.
Hi, this is <Rep name> from <Partner company>. I was
looking through my records, and I understand that you own
Veeam Availability Suite. Veeam has recently introduced
Veeam Availability Suite 9.5. This new version builds on
version 9s enterprise enhancements by introducing a
number of new enterprise scalability features, more cloud
connectivity and builds on our storage integrations by
adding a direct integration with Nimble Storage.
Q: What servers and/or storage brands
do you use in your data center?
Veeam has integrations with HPE, NetApp, Dell EMC
and a new integration with Nimble Storage to make
backups easier and recoveries faster.
Q: How often do you utilize the Veeam Explorer
feature of Veeam Availability Suite?
9.5 now includes a Veeam Explorer
for Nimble Storage snapshots.
Q: What is your off-site backup
and disaster recovery strategy?
Veeam helps you get your backups and replicas off site,
without adding complexity or compromising security
with Veeam Cloud Connect.
Call to action: Send a follow-up email
and the Whats New in 9.5 document.
Edition Comparison
Duplicate the chart and features found here: this chart with the one here:
http://release-9.veeam.webdev.veeam.local/availability-suite-pricing.html
For a full comparison of all Veeam Availability Suite features by edition, click here.
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2016 Veeam Software. All rights reserved. All trademarks are the property of their respective owners.
Option #2:
Conversation with POTENTIAL
Veeam Availability Suite customer.
Hi, this is <Rep name> from <Partner company>.
The reason for my call is to find out how youre currently
managing and maintaining your virtual infrastructure.
Veeam recently released a new version of Veeam
Availability Suite. It includes many enhancements that
allow you to leverage your existing investment in your data
center which could save you time, money, and resources.
Q: What business factors are driving
your need for virtualization?
Cost savings? Resource utilization? Agility and
responsiveness? Availability and disaster recovery?
Directive or mandate from executive team?
Q: How quickly can you recover what you need?
Instant VM Recovery and our Veeam Explorers give customers
the ability to experience RTOs of less than 15 minutes.
Q: What servers and/or storage brands
do you use in your data center?
Veeam has integrations with HPE, NetApp, Dell EMC and
Nimble Storage to make backups easier and recoveries faster.
Q: What are you doing to detect potential
problems in your IT environment before
they have a negative impact?
Discover potential problems in your IT environment
with the monitoring and alerting tools of Veeam ONE,
included in Veeam Availability Suite.
Call to action: See Veeam Availability Suite Cheat Sheet
for additional information. Send a follow-up email and
schedule a call to dig deeper into 9.5.
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Follow-up email template
To:
________________________________________________________________________________
CC:
________________________________________________________________________________
Subject Line: Enable Your Always-On Enterprise with Veeam Availability Suite 9.5
Header: Enable Your Always-On Enterprise with Veeam Availability Suite 9.5

Hello <INSERT NAME>

Thank you for taking the time to speak with me today! As we discussed, Veeam AvailabilitySuite
9.5 will enable your Always-On Enterprise by further leveraging IT investments in modern
storage and the cloud while providing additional enterprise-ready enhancements with
the following new features and functionalities:
Scale up backup and replication activities and shorten backup windows while reducing impact on
your production environment with Enterprise Scalability
Modernize your private cloud platform and enterprise applications with
FULL integration with Microsoft 2016 data center technologies
Optimize resource allocation and gain new disaster recovery options with
cloud restore for ANY Veeam backup to Microsoft Azure
Plus MUCH more!
Do you want RTPO < 15 minutes for ALL applications and data? If so, then you need Veeam!
Thanks again for your interest in Veeam.

Sincerely,
<YOUR NAME>

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2016 Veeam Software. All rights reserved. All trademarks are the property of their respective owners. 11222016