NICE Systems

a global success story

Itai Brezis, VP Head of Strategy
NICE Systems
ISRAEL: A Global Hub of Innovation and
Entrepreneurship

Second in Venture Capital Availability

Largest number of NASDAQ-companies outside North America
Second in # start-ups launched each year

EXAMPLES OF ISRAELI INNOVATION

Primesense,
RSA Landmark Checkpoint, ICQ, the worlds USB Flash Drive
the 3D gesture-
security inventor of the first instant invented by
based camera in
algorithm firewall messaging (IM) M-Systems
XBOX360
Highly Qualified Resources, Thriving VCs and Extensive
Government Support
Defense industries, elite units and leading universities provide the bedrock
Technology
VCs, incubators and private angels that fuel the industry
Ecosystem
Strong entrepreneurial culture

World Economic Forum competitive report defined Israel as the most

Talent educated, skilled and talented workforce
Highest ratio of engineers to workforce in OECD

Government Office of the Chief Scientist (OCS), empowered by an R&D Law

Support Highest world government investment in R&D (4.6% of GDP)
Source: (1) World Economic Forum - Global Competitiveness Index 2011-2012
Israeli Start-ups Attract Investment from Multinationals in
Various Domains
Capital Raised from Investors vs. Proceeds from M&As and IPOs
10.1
9,7

Capital Raised by ICT

5,2
Total M&As and IPOs
3,3 3
2,7
2,1 2,3 2,1
1,6 1,8 1,9
1,1 1,3
In Billion USD

2006 2007 2008 2009 2010 2011 2012

Key
By HP By AOL By J&J By IBM By PMC By Facebook By NCR
Acquisitions $4.5B $363M $438M $225M $240M $70M $800M

Source: IVC Research Center

Selected MNC Success Stories in Israel

IBM Microsoft
>2,000 employees >1000 employees

Established in 1949 Established in 1989

7 acquisitions totaling $1 billion since 7 M&As ~ $700 million since 2002

Google eBay
>400 employees >400 employees
Established in 2006 Established in 2005
Several acquisitions most recently Waze for M&A includes Fraud Sciences, The Gifts
~$1 billion Project, Shopping.com
Strategies to Expand Globally

THE COMMON WAY THE ISRAELI WAY

Dominate your local market Design your company from
Gradually expand to similar the ground up to conquer the
territories global market

Once established, expand Conquer the global market

globally
NICE in Numbers
~25,000 >80% 1986
Customers Fortune 100 Founded
Customers

NASDAQ:
~3,400 $450M
Employees H1 13 Non-
GAAP Revenues

>150 >35 >1000

Countries Local Offices Service Experts
NICE is addressing issues of top priority for our
customers
Enable organizations to take the NEXT-BEST-
NICE
ACTION by UNDERSTANDING PEOPLE through
Mission ANALYTICS of structured and unstructured DATA

Customer Experience

Improving Business Results

We Provide
SOLUTIONS for: Compliance

Safeguarding People and Assets

 Know the Engage Act in Real Close the
Employees Time Loop
is there
Customer

9
 is there

Know the Engage Act in Close the

Customer Employees Real Time Loop
Interactions Workforce
Voice&oftransactions
the Customer staffing & scheduling
capture Speech & desktop analysis
operationalization
Interaction Performance
analysis
Action based on root-cause Decisioning
alignment
analysis to goals & next-best-action
Customer &patterns
journey
Coaching Analytics-driven
best practices Employee
& trendsquality evaluation
guidance & automation
Direct & alignment
Gamification
indirect Voice
Incentives of Customer
to business Customer authentication
& collaboration
goals

10
 1986 2006
Established as the Worlds Leading Recording Vendor

Cutting edge technology

Strong partnerships with
the leading players in the
ecosystem

2006

2008

2012
2010
1986

America first strategy

2009
2007

2011
RECORDING
11
 From Recording to Applications, Through Organic and
Inorganic Growth

Acquisition of PM
New analytics GBU Acquisition of RTI (eGlue)
(Merced)

Orsus Security Situation

Acquisition of WFM (IEX)
Management

2006 2007 2008 2009 2010 2011 2012

Actimize Financial Fortent Financial Crime Acquisition of VoC

Crime Analytics Analytics (Fizzback)

12
Strong Leadership in all Markets and Regions
Contact Center Workforce North America
Optimization
17,90% 2011 North American 10,00%
Workforce Optimization 8% 41,30% 8% 28,00%
NA CC System Market
(Quality Mgmt/Liability
(QM + WFM)
Recording) Market Share 32,80% 22,00%
Frost & Sullivan
DMG Consulting

Workforce Management EMEA

5,00%

Contact Center Workforce 29,40% 34,70% EMEA 40,00%

33%
Management QM + WFM
DMG Consulting
10% Frost & Sullivan
26,20% 22,00%

NICE Systems #2 Competitor #3 Competitor Rest of Market