Alexandra Ramey

57 W. 58 St. #5I, New York, NY 10019 | (801) 361-5470 | @alex.ramey | AlexRamey.com | Alexandra.Ramey1@gmail.com
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EXPERIENCE

XO Group | The Knot Wedding Concierge

August 2016-Present
New York, New York
Joined to develop and grow the Venue Concierge program at The Knot, maintained relationships with over
800 brides each month, consulted with venue managers across the country on marketing tactics and
storefront presence, implemented the Knots voice and brand guidelines to create content for regular mass
communication (sent to ~500 users weekly), maintained a NPS of 87.1% compared to the teams overall
NPS of 78.1%, higher KPI performance numbers compared to team averages each month, Top 3 performer
on team for the months of November-January, volunteered to lead projects such as Insurance Requests
and Birthday Committee.

Sundance Mountain Resort | Marketing & Public Relations Coordinator

September 2015March 2016
Sundance, Utah
Led all marketing initiatives (over 50 campaigns), managed all social media duties including scheduling,
content creation and analytics (Instagram, Snapchat, Twitter, Facebook), updated website content with
knowledge of CSS, JavaScirpt and HTML (3,000+ viewers per day), reported social media and website
analytics to General Manager (using Hootsuite and Google Analytics), created monthly marketing e-
newsletters sent to 46,000 subscribers, secured top-tier media placements, assisted with major resort
events (including the Sundance Film Festival).
DeVries Global Communication | Public Relations Intern
May 2015August 2015
New York, New York
Assisted in strategic campaign planning for brands such as Celebrity Cruises, Cupcake Wines, and Pantene,
drafted pitches to our targeted media outlets, sent clients weekly media recap deck, created media lists
using Cision, assisted with event production and press invitations, maintained product inventory,
conducted client and influencer research.
Maybelline New York | NYFW Public Relations Intern
February 2015
New York, New York
Organized over 50 international press teams itineraries for New York Fashion Week, assisted with Press
Day event with spokesmodels Gigi Hadid and Jourdan Dunn, press escort backstage at fashion shows for
model and artist interviews, handled media requests for dozens of top beauty, fashion and lifestyle
publications.
BYU Law School | Editorial and Social Coordinator August
2014April 2015
Provo, Utah
Coordinated marketing and communication efforts for the BYU Law School, managed social media
platforms and created content, wrote weekly online editorial pieces, produced and managed website
content, managed and updated school calendar, strengthened relations with students and alumni through
interactive campaigns.
United States Senate | Press InternSenator Mike Lee May
2014August 2014
Washington, D.C.
Conducted research regarding policy and government, assisted with content for social media posts,
coordinated interviews with CNN, Fox News, and more, drafted press releases, planned outreach tactics,
organized website content, summarized Senate hearings.
Gigg.com | Marketing/PR Manager
December 2012April 2014
Orem, Utah
Led marketing and strategic communications for the tech start-up, managed all social media platforms
(Twitter, Instagram, Facebook), reported social media analytics to CEO using Nuvi and Hootsuite, created
 Alexandra Ramey
57 W. 58 St. #5I, New York, NY 10019 | (801) 361-5470 | @alex.ramey | AlexRamey.com | Alexandra.Ramey1@gmail.com
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content and tracked success of weekly e-newsletter using Mail Chimp, interviewed and hired interns,
organized intern schedules and projects, planned company sponsor events such as BYU Basketball Dunk
Contest and Tailgate.

EDUCATION

Brigham Young University August

2011-December 2015
Bachelor of Arts, Communications, Public Relations emphasis
3.62 GPA
Top 5 PR Program (PRWeek)

ACCOMPLISHMENTS & PROJECTS

Launched blog while backpacking internationally from March-June 2016 (http://alexramey.com)

over 350 hits per post
Grew the Sundance Instagram following organically by 55% and the Facebook following by 20% in
the first five months
Proficient with analytic tools including Hootsuite, Google Analytics and Nuvi
Planned and marketed all Sundance events; Ski Race Series, Harvest Market, Halloween Lift Ride
and Author Series
Secured top tier media placements for Sundance Mountain Resort in Cond Nast Traveler, Travel +
Leisure and more

References and letters of recommendation available upon request.