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n April 2007, a group of five well-known conservation working to create awareness and
photographers and a crew of camera people, writers, preserve the last wild places of
and technical assistants undertook a photographic Mexico. During many years,
expedition to the cloud forests of El Triunfo Biosphere Patricio had tried with some suc-
Reserve, in the Sierra Madre of Chiapas, Mexico. The cess to create a team of
objective was to raise the awareness of society on this photographers that would work
endangered ecosystem and to support with their images in an area to obtain enough
and commitment the activities of the El Triunfo images to achieve a successful
Conservation Fund, a local NGO that works to preserve communication campaign, and
the last remnants of these forests in Mexico. this background led to what was Jaime Rojo Fulvio Eccardi
It began as a casual trip to photograph the nesting to be a totally different concept of
season of the quetzal, a highly valued, well-known bird in a conservation photography expedition.
the El Triunfo forests. Mexican conservationist and pho- Patricio invited Fulvio Eccardi and Florian Schulz to
tographer Patricio Robles Gil and his colleagues and join the expedition. Fulvio is an Italian born photographer
friends Jack DykingaPulitzer prize winner and one of and current vice president of El Triunfo Conservation Fund,
the worlds masters in large format landscape photog- whose images of the quetzals and the cloud forests in El
raphyand Tom Mangelsenone of the most respected Triunfo had helped to designate it as a Biosphere Reserve.
and acknowledged nature photographershad been Florian is a young and committed German photographer
longing to do a trip together in Mexico with a conservation with interest in working on a conservation project in
approach. El Triunfo cloud forests are a silent wilderness Mexico. As the project grew bigger, writers, technical assis-
crowned with staggering trees of more than 200 feet (61 tants, a doctor, and two camera people joined the group.
m) and home of the last populations of the quetzal in Patricio discussed the expedition idea with Cristina
Mexico. These forests had captivated Patricio in the past, Mittermeier, who is director of the International League of
so he proposed to his colleagues that they take a trip to the Conservation Photographers (ILCP), a federation of top
area. The El Triunfo trip rapidly began to grow into some- conservation photographers who have demonstrated the
thing of greater importance, as often happens when you highest skills in photography, outstanding ethical stan-
combine passion with commitment. dards, and a sustained commitment to conservation.
Two factors were at work. Patricio was inspired by the Cristina was excited about the idea and endorsed the
Rapid Assessment Program concept of Conservation project as a formal expedition of the ILCP. Together, they
International, in which a group of very specialized scien- named the expedition concept a Rapid Assessment Visual
tists travel to a region to develop a thorough baseline Expedition and that gave it a compelling acronym: RAVE.
inventory of biodiversity. At the same time, he was frus- RAVE is a new concept in conservation marketing, an
trated by the scarcity of nature photographs in Mexico. innovative communication tool created to respond to the
Patricio is founder of Agrupacin Sierra Madre and Unidos pressing needs of modern conservationists in their quest to
para la Conservacion, two Mexican conservation NGOs protect Earths last natural values and wild places. The goal
is to develop a fast and attractive scape, wildlife, macro), writers, and Mexico. This humid, cold, and quiet
communication campaign to raise the camera people. ecosystem is the domain of organisms
awareness of society about a specific El Triunfo Biosphere Reserve in whose origins date back to a remote
region under serious threat. RAVE the southern Sierra Madre of Chiapas geological past. El Triunfo is one of
aims to achieve a full visual and was the perfect environment to host the last biological refuges in Mexico
media assessment of an area in a the first RAVE. Almost 255,000 acres and provides shelter to numerous
short period of time by means of a (103,240 ha) in extent, El Triunfo is endemic species that had evolved
multidisciplinary team that includes one of the biggest and better pre- separately from other members of
specialized photographers (land- served extensions of cloud forest in their families. Centennial oaks and
Mesoamerica, an ecosystem liquidambars covered in bromeliads
highly threatened at a and mosses are surrounded by scat-
global scale, as its original tered patches of ancient tree ferns,
extension has been reduced which give these mountains a prehis-
by 60% in the last decades. toric mood. It is home to a large
The breathtaking moun- biodiversity that includes 24% of the
tains of El Triunfo are animal species registered in Mexico.
reported to have one of the El Triunfo is a key region for migra-
largest diversities of tree tory birds, a priority international
species in North and conservation site, and the domain of
Central American forests the elusive horned guanan
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The hard, sinuous and humid hike to the camp took 6 /2 hours with 16 mules and to be one of the largest endemic, turkeylike bird of the high-
carrying 55 bags of equipment and supplies. Patricio Robles Gil areas of forests remaining in lands of Mesoamerican hotspot, and