Het clhaeelgns cfdea by e-omecrmec ni Lmayisaa can tnilnoecyven lcpdae enudr

noe rnaleeg nehagid i.e. afduuretnl e-coermcem pacricte. Htsi si teh aimn cofrat

ttha rutn aywa csormensu from adogiptn e-cemorecm ne smsea. Eht rlesust fo

hte rsvuey aicderr uto yb Gonw (2014 editc ni Lati and Unaw, 2014, p. 122) ectid

oebav is ni elin whit eht slrsute fo tusdsei ecrraid tou by teh Sayaimlan

Ilmtumiaed nad Ontanicuomimc Ciomsmosin (Cmmc) in 2010 ihhwc udonf ttha

66.3% of omsnuecsr suyreevd rpfree to hspo ta tsreo ro semaesrtpurk arhert

nath oninle. Hte amse rsvuey asol earlvdee htat 59.1% fo osucsenmr uyrdeves

veha no efoncedinc in teh crtesuiy fo oeinnl inscrtotana (Oram adn Ansa, 2014,

p. 296). Iths swosh taht e-atlerresi or e-cmmoceer teroasrop in Maylisaa ahs a

ngol ywa to go to ionccnve teh Ialayanms cousmrnse as ot hte urseticy nda

trleiilyiab fo oninle ctrsatnonia in siht uotrycn.Eht ysdut of Ahtrkmu, Aashair,

Anarhm & Sunhi (2016) noduf tath ajrtmyio of autdufrlne patcricse eerrpodt

cneocnr the ellsngi of kafe ordptucs yb lineon rlslees. In thsi garred, the eaernvtl

irttishuoae as ellw as drabn wnsore msut eb crapivoet in ireoctnpgsu het

urnaftdeul e-memcorec oeaorprts nroceecnd ot amtiiann eth gnrteityi fo teh

Ayamlanis e-omcemcer kpemlartace. Rhteo nmomco lomcaipnts rae

nirsasemnrtopeiet yb het e-omrmcece ieeratlr sa to teh nuraet of teh ouprdcst

ulasyul hhtroug tgsdaienvri feupfd pu or doeidstrt aofimtnroni (nnliduicg

pdigriovn msiaedinlg sphoot) of hte rdoptsuc. Rosucnesm aer kntiag sikrs haec

tiem ethy rhcpsedau esminhgot ielnon inces ehty aveh to pirvoed ciadieontfln

monirntaoif ot hte e-cormemec lsrteeria e.g. dercit card tofrionnami. In sthi

rardge, iuhuteanrozd tosinansrcta ugsni the ulpseidp airofnniomt era noe of eth

ksirs ttah ecorncn iolnen hpsepros. Afnlliy, het particce fo e-realrtie of rshngia

fletdnocnaii aotifnimonr fo rihte cotmusrse with etorh ridht pesriat (eealiycpls

iealmetktrnge anspimceo) si earnhto fdruatnlue atrpiecc ttah ornucitbte to eth

olw focnciende fo eth escnsourm ot itshwc ot e-ecommcre.