Starbucks expansion into

Su Paulo, Brazil
 Political
Democratically elected President
Strong diplomatic ties with the U.S.
Current presidents focuses on economic
expansion and encourages foreign investment
 Economic
Largest economy in South America
GDP approximately 620 billion and growing
5th most populated country in the world
Over 186 million people
The richest 10% of people in Brazil have access to over 40% of the countrys
On the other hand, the poorest 10% receive about 1% of the income.
 Social
Crime
The most common forms of crime in this country include:
mugging
robbing
kidnapping
gang violence
Lack of Education
Brazil children have access to free public education at all levels.
wealthier cities or states have better schools than their poorer
 Technological
The World Cup and new technology has gone hand in hand ever since
the 1970 World Cup in Mexico.
 environmental
Today, Brazil is the world's largest coffee producer and is becoming a significant
player in the specialty coffee industry.
Issues
Acid rain-When the levels of Sulphur Dioxide or Nitrogen Oxide rise in the
atmosphere, the result is rain and precipitation that is high in these gases, which
are harmful to the soil and delicate ecosystems on which they settle.
 legal
Gambling is prohibited
Hunting is permitted
Smoking in public areas
The law forbids the previously legal smoking areas and thus smoking is
permitted only in five different public locations
 Summary
Brazil is the largest country in South America. It has a lot natural resources.
Brazil has really good land for farming and cattle. The exploitation of the
Amazon rainforest, much of which is in Brazil, has been a major international
worry, since the wilderness is a vital regulator of the climate. It is also an
important reservoir of plant and animal life.