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Name Gender Age Profession
Madhurima Female 20-25 years Service
Swayangsiddha Pandey Female 20-25 years Student
Ashish Abhishek Male 20-25 years Student
Sarthak Mishra Male 20-25 years Service
Swikruti Female 20-25 years Business
Pratyasha Barpanda Female 20-25 years Service
Supratim Samantray Male 20-25 years Service
Anishok Mishra Male > 25 years Student
Priyanka Nath Female 20-25 years Service
Deepak Pathak Male > 25 years Student
Shibashis Male > 25 years Student
Braja Panda Male 20-25 years Service
Dhanush Male 20-25 years Student
Govind PK Male 20-25 years Student
Pravesh Tripathy Male 20-25 years Student
Avinash Sahu Male > 25 years Student
Devashree Gulgule Female 20-25 years Student
Akshay Sharma Male 20-25 years Student
Gunja Female 20-25 years Service
Akshika Female 20-25 years Student
Probir Bose Male > 25 years Student
Satamanyu Panda Male > 25 years Service
Sadique Hussain Male 20-25 years Service
Ankit Mangla Male 20-25 years Student
Goutam Mahapatro Male > 25 years Business
Payal Female 20-25 years Service
Akshat Kaushik Male 20-25 years Student
JOGESH CHANDRA DASHMale 20-25 years Student
Trisha Anand Female 20-25 years Student
Prerana Tripathy Female 20-25 years Student
Shephali Female 20-25 years Student
Mohit Male 20-25 years Student
Swati Sucharita Das Female 20-25 years Student
R. Priyanka Female 20-25 years Student
Jyotirmaya Ghadai Male 20-25 years Student
Shaurya Singh Male > 25 years Student
Eshita Mohanty Female 20-25 years Student
Pratik Gupta Male 20-25 years Student
Sampriti Female 20-25 years Student
Arup Male > 25 years Student
Debesh Tripathy Male > 25 years Student
Sourav Dalmia Male 20-25 years Student
Ankit Bhargava Male 20-25 years Service
Kumar Ankitesh Male 20-25 years Student
Azhar Wani Male 20-25 years Student
Gyana Mishra Male 20-25 years Student
Aman Kapur Male 20-25 years Student
Vibhasha Female 20-25 years Student
Adyasha Female > 25 years Student
Mahasweata Mukherjee Female > 25 years Student
Bhabana Tripathy Female 20-25 years Student
Amiya Kumar Sahoo Male 20-25 years Student
Debashis Tripathy Male 20-25 years Student
Neerav Merchant Male 20-25 years Student
Samdarshi Kumar Male 20-25 years Student
Prashant Tanwar Male > 25 years Service
Shivani Tanwar Female 20-25 years Student
Kriti Devgan Female 20-25 years Student
Jishnu Sanyal Male 20-25 years Student
Abhilash Mishra Male > 25 years Student
Abhisek Mishra Male 20-25 years Student
Abinash Sabat Male 20-25 years Student
Vishnu Pillai Male 20-25 years Student
Baibhav Patel Male > 25 years Student
Abhisek Patra Male 20-25 years Student
Trishala Dash Female 20-25 years Student
Ankit Pattanaik Male 20-25 years Student
Praveen Dash Male 20-25 years Student
Susovan Dwivedy Male 20-25 years Student
Shaurya Bhagat Male > 25 years Student
Ramakrishnan N Male 20-25 years Student
Sayantan Ganguly Male > 25 years Student
Chandan Male 20-25 years Service
SANJAY MOHAPATRA Male > 25 years Student
Sunny Male > 25 years Student
Prince Choudhary Male > 25 years Student
Shrey Sharda Male 20-25 years Student
Adarsh Patnaik Male > 25 years Student
Pooja Female 20-25 years Student
Dushyant Patel Male > 25 years Student
Shahbaz Khan Male > 25 years Student
Poorva Female 20-25 years Student
Rohit Pattnaik Male > 25 years Student
Mytreya Male 20-25 years Student
Rohit Mishra Male 20-25 years Student
Divya Female 20-25 years Student
Ashirbad Male > 25 years Student
Priyanka Agarwal Female 20-25 years Student
Rahul Male 20-25 years Student
Sanskruti Female 20-25 years Student
Sayan Pattnaik Male 20-25 years Student
Baibhav Jena Male 20-25 years Student
Ipsit Bibhudarshi Male > 25 years Student
Ashwin Male 20-25 years Student
Soumya Surya Adhikari Male > 25 years Student
Swastik Mohanty Male 20-25 years Student
Gangotri Female 20-25 years Service
Saket Agarwalla Male 20-25 years Student
Saswati Female > 25 years Service
Ipsita Female > 25 years Service
Pallabi Female 20-25 years Student
Suman mishra Female 20-25 years Service
Bikram Mishra Male 20-25 years Student
The advertisement makes m
The ad had no effect on myThe advertisement was emoti
The advertisement makes yo
1 3 3 3
3 4 2 4
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3 3 2 4
3 5 1 3
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1 1 5 1
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3 3 3 3
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5 1 2 4
5 1 1 5
3 2 2 5
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4 3 1 3
4 2 1 4
3 3 3 3
1 5 1 3
4 2 2 4
4 2 3 4
5 4 4 5
4 4 4 4
4 2 1 4
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3 4 4 4
4 2 4 3
4 4 2 4
3 3 3 4
4 4 2 4
4 3 3 3
5 1 1 4
5 2 1 5
4 5 1 4
4 2 2 5
5 5 4 5
5 2 2 4
2 5 2 2
4 3 2 4
4 4 4 4
4 4 2 3
3 2 2 5
5 4 4 3
4 3 2 4
5 3 1 4
4 2 2 4
4 3 3 4
3 5 4 1
3 1 4 1
5 3 5 4
5 3 3 4
5 2 2 5
4 2 2 5
4 5 4 4
4 3 2 3
5 2 3 3
4 5 4 5
4 4 2 5
5 4 4 5
4 3 3 3
5 2 3 5
4 4 3 4
2 2 3 3
4 3 2 4
2 2 2 4
3 4 5 1
5 1 1 5
4 2 4 5
4 4 3 4
4 2 1 4
4 2 3 3
3 1 1 5
5 2 2 4
2 2 4 2
5 4 2 2
5 4 2 4
4 3 3 3
4 3 3 4
4 3 2 4
4 3 1 4
4 3 2 4
5 2 1 5
4 3 2 4
5 3 4 5
5 3 2 4
4 3 4 3
5 1 1 4
3 4 3 3
5 2 2 5
5 4 2 3
4 2 2 4
3 5 1 4
4 3 4 3
2 3 3 2
5 2 1 5
4 2 3 3
I did not like the idea of u The advertisement fails to I am more inclined to buy This advertisement is just
1 1 3 2
1 1 2 5
2 2 4 2
2 2 3 2
1 1 3 2
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5 5 1 5
3 1 3 5
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3 2 3 5
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2 4 2 5
2 2 1 5
3 2 3 4
2 2 3 4
4 2 4 2
2 2 1 4
3 3 4 4
1 1 4 3
3 1 4 4
3 1 4 4
1 1 3 4
3 1 1 4
2 2 4 4
3 3 3 3
2 2 1 4
3 3 4 4
1 1 1 3
4 5 4 4
4 4 4 4
2 4 4 5
5 4 5 4
4 4 4 4
2 2 2 2
2 3 2 3
3 2 3 4
1 2 3 3
3 2 2 4
1 1 3 3
3 2 2 4
2 2 4 2
3 2 2 3
4 2 1 4
2 2 3 3
4 3 1 3
2 2 3 3
4 4 4 4
3 5 3 4
3 1 4 5
5 4 5 4
2 4 2 4
3 2 1 4
2 2 3 2
1 1 3 5
5 3 2 5
4 1 3 3
3 4 1 4
3 2 2 4
2 1 1 2
2 1 4 2
2 2 3 3
1 2 4 3
2 1 3 5
3 5 4 5
1 1 3 3
4 5 5 5
2 3 3 5
1 1 3 5
3 2 3 3
3 4 3 3
2 3 3 4
2 2 2 4
5 5 2 5
3 1 3 2
4 1 4 5
2 3 2 4
1 1 3 3
4 2 4 4
1 1 3 5
3 2 4 5
4 4 4 2
3 3 3 3
1 1 1 1
3 2 3 3
3 4 3 3
3 2 3 4
2 2 3 4
2 1 3 5
1 1 4 2
2 3 3 5
3 3 3 4
1 1 4 3
4 4 3 4
3 1 2 3
2 2 2 4
1 1 3 3
1 3 1 4
1 2 3 3
1 1 3 2
2 3 1 2
2 3 1 5
1 5 4 2
4 4 3 4
The music felt out of place I like watching advertisemen
The company does go out of
I would have liked the ad mo
1 4 3 1
3 4 1 2
2 4 3 2
4 4 2 3
2 4 2 1
5 5 5 5
3 4 1 2
2 5 3 1
1 5 2 3
2 2 3 2
2 4 4 1
4 5 3 3
2 4 2 2
2 4 3 2
2 5 3 2
4 4 4 2
3 4 1 1
2 4 4 1
1 4 2 1
1 5 5 4
5 4 4 3
1 5 5 1
4 3 2 1
2 4 5 1
3 3 3 3
1 1 3 1
3 4 4 2
2 2 3 2
4 4 4 4
4 5 4 4
2 2 3 1
5 4 5 4
4 4 3 4
2 2 4 2
2 4 3 2
3 3 4 1
1 4 3 1
2 3 2 3
2 4 4 3
2 5 3 1
4 4 4 2
2 3 2 1
3 3 3 2
2 4 2 1
3 3 2 3
2 2 3 2
3 4 3 4
2 4 4 1
3 4 4 2
4 4 4 4
2 4 3 2
2 5 2 2
2 4 3 2
3 4 3 2
3 2 3 2
2 2 2 5
2 3 3 1
3 4 3 2
2 4 3 1
2 5 4 2
4 4 3 3
2 4 2 4
2 2 3 1
2 4 4 2
2 4 4 2
4 4 4 5
4 3 3 3
2 4 4 1
2 4 2 1
2 4 4 4
3 4 3 2
5 4 3 1
5 2 5 5
2 5 5 1
2 4 4 1
2 3 3 2
5 5 4 4
5 2 2 4
1 4 4 1
2 4 3 2
5 2 4 4
3 3 4 3
1 5 3 1
2 3 2 2
4 3 4 3
3 4 3 2
1 5 4 1
3 5 4 2
1 5 3 1
3 4 4 1
5 3 5 3
2 4 5 2
4 4 3 4
2 4 3 1
4 3 1 3
1 5 4 2
1 5 4 1
2 3 2 1
1 2 3 2
2 5 3 1
2 3 3 2
1 4 4 1
5 4 3 2
The music of the advertisem
Rate the music independent
Rate the advertisement independent of the music
4 4 4
4 4 3
4 3 4
3 4 4
4 4 4
5 5 5
4 5 1
5 5 5
5 5 4
4 4 2
4 3 4
2 4 3
4 4 4
4 5 4
4 4 5
4 4 4
2 3 4
4 4 4
4 4 4
5 4 4
4 4 4
5 4 4
5 4 3
4 4 3
3 3 3
4 5 5
3 3 3
4 3 2
4 4 4
4 3 4
4 4 2
5 4 5
4 4 3
4 3 4
4 5 4
3 2 3
5 4 4
4 4 2
3 4 4
4 4 3
5 5 5
4 3 3
4 3 5
4 5 4
3 3 3
4 3 5
3 4 5
4 4 4
4 5 4
5 4 2
4 3 4
4 4 2
4 4 4
3 4 5
4 2 3
2 2 5
4 4 2
4 4 4
4 5 4
4 4 5
3 4 3
4 4 4
4 4 5
4 5 4
5 4 4
5 4 4
3 2 4
4 5 4
5 4 3
4 4 3
4 3 4
2 3 4
5 5 2
5 5 5
2 2 4
3 3 4
1 1 4
4 4 4
5 3 3
4 4 4
1 2 4
3 4 3
4 4 4
4 4 4
4 3 4
4 4 4
4 4 4
4 4 5
5 5 5
4 4 3
1 2 5
5 5 5
3 4 3
4 4 3
2 3 4
4 4 4
5 5 5
5 4 4
4 3 5
5 3 3
3 4 3
5 5 5
2 4 2
ent of the music
Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8 Column 9
Column 1 1
Column 2 -0.276264 1
Column 3 0.094015 0.151129 1
Column 4 0.17218 -0.410702 -0.189666 1
Column 5 0.014434 0.121621 0.010108 -0.234952 1
Column 6 0.044869 0.115416 -0.076016 0.083862 0.598267 1
Column 7 -0.002187 -0.257172 0.020234 0.311213 0.103266 0.076386 1
Column 8 0.109961 -0.14266 0.011939 0.155396 0.250979 0.129182 0.02258 1
Column 9 -0.033267 0.028497 -0.026711 -0.150737 0.231421 -0.092503 0.11872 0.321874 1
Column 10 0.248258 -0.136181 -0.19862 0.419248 -0.082985 0.099203 0.185386 0.104612 -0.147274
Column 11 -0.048828 -0.201434 -0.262838 0.279339 0.031124 0.179154 0.231595 0.262179 -0.101573
Column 12 -0.228151 0.250645 0.000377 -0.083557 0.175047 -0.045216 0.209699 0.242257 0.516009
Column 13 0.165127 -0.129855 -0.057648 0.286128 -0.097178 -0.060499 0.096251 0.091901 -0.080773
Column 14 0.068097 -0.435525 -0.114083 0.377164 -0.060372 -0.029919 0.451043 0.228257 0.017654
Column 15 0.042131 0.03266 0.140889 0.134059 -0.196998 -0.211775 0.377728 -0.075357 0.026725
Column 10Column 11Column 12Column 13Column 14Column 15

1
0.251769 1
0.08228 -0.100006 1
0.223202 0.145141 0.134803 1
0.207259 0.435247 0.061875 0.508262 1
0.130979 -0.093587 0.289163 0.086261 0.00602 1
Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8 Column 9
Column 1 1
Column 2 -0.391779 1
Column 3 0.079955 -0.017857 1
Column 4 0.046759 0.121276 0.020213 1
Column 5 0.186469 0.312346 0.096106 -0.253829 1
Column 6 0.230707 0.529496 0.136644 0.337532 0.497936 1
Column 7 -0.180421 0.052768 0.383765 0.168325 -0.051635 0.188126 1
Column 8 0.159049 0.211987 0.045835 0.23995 0.400858 0.394573 0.080034 1
Column 9 -0.018074 0.170642 -0.220184 0.213921 0.375257 0.207098 0.171533 0.586352 1
Column 10 -0.00981 -0.032864 -0.131458 0.396795 -0.294792 0.052392 0.211885 -0.16871 -0.135076
Column 11 -0.152264 0.210042 0.090018 0.181142 -0.05383 0.224824 0.540065 0.134782 0.003083
Column 12 -0.096555 0.366597 -0.086258 0.219682 0.255331 0.24752 0.301236 0.525834 0.691333
Column 13 0.228471 -0.012214 -0.130281 0.247313 -0.124165 0.170047 -0.249361 0.13585 -0.202474
Column 14 0.270889 -0.162539 0.081269 0.058771 -0.060748 -0.047505 -0.007277 -0.017383 -0.036186
Column 15 -0.142851 -0.112604 0.405374 -0.069039 -0.323216 -0.273754 0.332743 -0.144513 -0.057852
Column 10Column 11Column 12Column 13Column 14Column 15

1
0.312932 1
0.03175 0.181178 1
-0.019981 -0.098056 -0.039332 1
-0.033237 0.212426 0.065428 0.224403 1
-0.110526 0.252283 0.135982 -0.03423 -0.099647 1
Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8 Column 9
Column 1 1
Column 2 0.060994 1
Column 3 0.147105 0.469417 1
Column 4 0.21562 -0.451021 -0.340267 1
Column 5 -0.203133 0.028709 0.39515 -0.499299 1
Column 6 -0.02115 0.407126 0.420039 -0.681437 0.546667 1
Column 7 0.243307 -0.446413 -0.144119 0.19008 0.238329 -0.121627 1
Column 8 0.272486 0.073115 0.310558 -0.035269 0.222966 0.171695 0.070193 1
Column 9 0.14576 -0.066988 0.215233 0.032314 0.063336 -0.000869 0.049179 0.777945 1
Column 10 0.352072 -0.171538 -0.234908 0.59168 -0.602297 -0.586798 -0.158224 -0.145439 -0.058631
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Column 15 0.153087 -0.09066 -0.21231 0.481801 -0.428335 -0.440713 0.152786 -0.231571 -0.028022
Column 10Column 11Column 12Column 13Column 14Column 15

1
0.19207 1
-0.192436 0.273824 1
0.219014 -0.007788 -0.362059 1
0.194731 0.022938 -0.119505 0.773816 1
0.35878 0.10819 -0.173434 -0.015518 -5E-017 1
The The
The ad had no
advertisement advertisement
effect on my
makes me feel was emotionally
perception of
sympathetic manipulative
the Samsung
towards the and I did not
brand
disabled like it

The advertisement makes me feel sympathetic towards the


1
disabled
-0.27626351 0.09401468
2 -0.39177858 0.07995481
3 1 0.06099419 0.14710478
The ad had no effect on my perception of the Samsung brand 1
0.15112874
2 -0.01785714
3 1 0.46941721
The advertisement was emotionally manipulative and I did not
1
like it
2
3 1
The advertisement makes you relate to the company in a
1
positive way
2
3
I did not like the idea of using disabled people in the
1
advertisement
2
3
The advertisement fails to get the message (of providing
1
convenient customer service) across
2
3
I am more inclined to buy Samsung products after watching this
1
advertisement
2
3
This advertisement is just a way to boost the PR (Public
1
Relations) for the company
2
3
The music felt out of place and the creators should have chosen
1
a different style
2
3
I like watching advertisements which have a heartfelt tone
1
attached to it
2
3
The company does go out of its way to provide unmatched
1
customer service
2
3
I would have liked the ad more if there was no music in it 1
2
3
The music of the advertisement went really well with the theme
1
of the advertisement
2
3
Rate the music independent of the ad 1
2
3
Rate the advertisement independent of the music 1
2
The
This The company
The advertisement I am more The music felt
I did not like the advertisement I like watching does go out of
advertisement fails to get the inclined to buy out of place and
idea of using is just a way to advertisements its way to
makes you message (of Samsung the creators
disabled people boost the PR which have a provide
relate to the providing products after should have
in the (Public heartfelt tone unmatched
company in a convenient watching this chosen a
advertisement Relations) for attached to it customer
positive way customer advertisement different style
the company service
service) across

0.17218019 0.01443431 0.04486927 -0.00218713 0.10996081 -0.03326692 0.24825751 -0.04882757


0.04675919 0.1864693 0.23070694 -0.18042098 0.15904897 -0.01807422 -0.00980996 -0.15226442
0.2156197 -0.20313349 -0.02115028 0.24330699 0.27248595 0.14575991 0.35207227 0.13445521

-0.41070152 0.12162136 0.11541563 -0.25717211 -0.14266011 0.02849683 -0.13618141 -0.20143391


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-0.1896662 0.01010824 -0.07601567 0.0202343 0.01193916 -0.02671074 -0.19862036 -0.26283763


0.02021268 0.09610647 0.13664404 0.38376478 0.04583492 -0.22018386 -0.13145762 0.09001801
-0.34026705 0.39514994 0.42003876 -0.1441186 0.31055827 0.21523344 -0.23490768 0.09304769

-0.23495188 0.08386164 0.31121306 0.15539559 -0.15073706 0.41924758 0.27933887


-0.25382903 0.33753233 0.16832503 0.23994967 0.21392096 0.39679518 0.18114183
1 -0.4992995 -0.68143744 0.19008012 -0.03526918 0.03231375 0.59168043 0.0798199

0.59826687 0.10326628 0.25097875 0.23142135 -0.08298461 0.0311237


0.49793593 -0.05163519 0.40085798 0.37525671 -0.29479164 -0.05383039
1 0.54666704 0.23832937 0.2229656 0.06333631 -0.60229716

0.07638609 0.1291825 -0.09250292 0.09920262 0.17915403


1 0.18812552 0.39457337 0.20709756 0.05239179 0.22482442
-0.12162667 0.17169546 -0.0008691 -0.58679806

0.02257976 0.11871971 0.1853861 0.23159546


1 0.08003373 0.17153258 0.21188498 0.54006507
0.07019302 0.04917908 -0.15822425

0.32187389 0.10461183 0.26217946


1 0.58635162 -0.1687098 0.13478164
0.77794548 -0.14543883

-0.1472745 -0.10157259
1 -0.13507595 0.00308319
-0.0586307

0.25176867
1 0.31293173

1
The music of
I would have the
Rate the
liked the ad advertisement Rate the music
advertisement
more if there went really well independent of
independent of
was no music in with the theme the ad
the music
it of the
advertisement

-0.2281506 0.1651272 0.06809735 0.04213076


-0.09655461 0.22847051 0.270889 -0.14285109
-0.15255636 0.18633967 0.00885185 0.15308693

0.2506451 -0.12985511 -0.43552456 0.03265989


0.36659733 -0.01221384 -0.16253857 -0.11260385
-0.21306164 0.25967649 0.14567785 -0.09066037

0.00037682 -0.05764823 -0.11408288 0.14088877


-0.08625819 -0.13028095 0.08126928 0.40537388
0.17562392 0.18339985 0.14454877 -0.21231016

-0.08355697 0.28612783 0.37716365 0.13405883


0.21968215 0.24731329 0.05877108 -0.06903944
0.04139729 -0.11718095 -0.15471148 0.48180138

0.17504737 -0.09717821 -0.06037217 -0.19699821


0.25533109 -0.12416502 -0.06074836 -0.32321583
0.05826383 0.17230654 -0.00345802 -0.05092347

-0.04521614 -0.06049853 -0.02991887 -0.2117752


0.24752003 0.17004729 -0.04750457 -0.27375407
0.13897519 -0.08158291 0.01684518 -0.01984522

0.20969947 0.09625119 0.45104343 0.37772795


0.301236 -0.24936123 -0.00727727 0.33274313
0.10224096 0.17755543 -0.04399382 -0.12957221

0.24225715 0.09190078 0.22825693 -0.07535684


0.52583384 0.13584975 -0.0173832 -0.1445133
0.06797837 0.49740758 -0.15474607 -0.1111619

0.51600866 -0.08077293 0.01765441 0.02672528


0.6913329 -0.20247367 -0.03618602 -0.05785162
0.29935556 0.72787434 -0.19019122 -0.02036939

0.08228041 0.22320219 0.20725923 0.13097939


0.03175003 -0.01998083 -0.03323745 -0.11052634
0.19206977 -0.19243584 0.21901387 0.19473137

-0.10000592 0.14514061 0.43524746 -0.09358701


0.18117845 -0.09805603 0.21242622 0.2522831
0.27382405 -0.00778815 0.02293795
0.13480315 0.06187539 0.28916287
1 -0.0393323 0.06542799 0.13598207
-0.36205901 -0.11950468

0.50826155 0.08626113
1 0.22440338 -0.03423032
0.77381551
0.00601989
1 -0.09964678

1
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Name Gender Age Profession

Madhurima Female 20-25 years Service


Swayangsiddha Pandey Female 20-25 years Student
Ashish Abhishek Male 20-25 years Student
Sarthak Mishra Male 20-25 years Service
Swikruti Female 20-25 years Business
Pratyasha Barpanda Female 20-25 years Service
Supratim Samantray Male 20-25 years Service
Anishok Mishra Male > 25 years Student
Priyanka Nath Female 20-25 years Service
Deepak Pathak Male > 25 years Student
Shibashis Male > 25 years Student
Braja Panda Male 20-25 years Service
Dhanush Male 20-25 years Student
Govind PK Male 20-25 years Student
Pravesh Tripathy Male 20-25 years Student
Avinash Sahu Male > 25 years Student
Devashree Gulgule Female 20-25 years Student
Akshay Sharma Male 20-25 years Student
Gunja Female 20-25 years Service
Akshika Female 20-25 years Student
Probir Bose Male > 25 years Student
Satamanyu Panda Male > 25 years Service
Sadique Hussain Male 20-25 years Service
Ankit Mangla Male 20-25 years Student
Goutam Mahapatro Male > 25 years Business
Payal Female 20-25 years Service
Akshat Kaushik Male 20-25 years Student
JOGESH CHANDRA DASH Male 20-25 years Student
Trisha Anand Female 20-25 years Student
Prerana Tripathy Female 20-25 years Student
Eshita Mohanty Female 20-25 years Student
Pratik Gupta Male 20-25 years Student
Sampriti Female 20-25 years Student
Arup Male > 25 years Student
Debesh Tripathy Male > 25 years Student
Sourav Dalmia Male 20-25 years Student
Ankit Bhargava Male 20-25 years Service
Kumar Ankitesh Male 20-25 years Student
Azhar Wani Male 20-25 years Student
Gyana Mishra Male 20-25 years Student
Aman Kapur Male 20-25 years Student
Vibhasha Female 20-25 years Student
Adyasha Female > 25 years Student
Mahasweata Mukherjee Female > 25 years Student
Bhabana Tripathy Female 20-25 years Student
Amiya Kumar Sahoo Male 20-25 years Student
Debashis Tripathy Male 20-25 years Student
Neerav Merchant Male 20-25 years Student
Samdarshi Kumar Male 20-25 years Student
Prashant Tanwar Male > 25 years Service
Shivani Tanwar Female 20-25 years Student
Kriti Devgan Female 20-25 years Student
Jishnu Sanyal Male 20-25 years Student
Abhilash Mishra Male > 25 years Student
Abhisek Mishra Male 20-25 years Student
Abinash Sabat Male 20-25 years Student
Vishnu Pillai Male 20-25 years Student
Baibhav Patel Male > 25 years Student
Abhisek Patra Male 20-25 years Student
Trishala Dash Female 20-25 years Student
Susovan Dwivedy Male 20-25 years Student
Shaurya Bhagat Male > 25 years Student
Ramakrishnan N Male 20-25 years Student
Sayantan Ganguly Male > 25 years Student
Chandan Male 20-25 years Service
SANJAY MOHAPATRA Male > 25 years Student
Sunny Male > 25 years Student
Prince Choudhary Male > 25 years Student
Shrey Sharda Male 20-25 years Student
Adarsh Patnaik Male > 25 years Student
Pooja Female 20-25 years Student
Dushyant Patel Male > 25 years Student
Shahbaz Khan Male > 25 years Student
Poorva Female 20-25 years Student
Rohit Pattnaik Male > 25 years Student
Mytreya Male 20-25 years Student
Rohit Mishra Male 20-25 years Student
Divya Female 20-25 years Student
Ashirbad Male > 25 years Student
Priyanka Agarwal Female 20-25 years Student
Rahul Male 20-25 years Student
Sanskruti Female 20-25 years Student
Sayan Pattnaik Male 20-25 years Student
Baibhav Jena Male 20-25 years Student
Ipsit Bibhudarshi Male > 25 years Student
Ashwin Male 20-25 years Student
Soumya Surya Adhikari Male > 25 years Student
Swastik Mohanty Male 20-25 years Student
Gangotri Female 20-25 years Service
Saket Agarwalla Male 20-25 years Student
The advertisement makes The ad had no effect on The advertisement was
Group me feel sympathetic my perception of the emotionally manipulative
towards the disabled Samsung brand and I did not like it

1 1 3 3
1 3 2 2
1 4 2 1
1 3 3 1
1 3 1 5
1 5 1 1
1 1 1 1
1 5 2 5
1 4 3 2
1 5 2 5
1 4 4 3
1 3 1 1
1 4 3 5
1 1 3 5
1 5 3 2
1 4 1 4
1 4 1 1
1 4 4 4
1 5 1 2
1 5 1 1
1 3 2 2
1 4 3 1
1 1 3 1
1 4 2 1
1 3 3 5
1 1 1 1
1 4 2 5
1 4 2 3
1 5 2 1
1 4 1 1
2 2 4 2
2 3 3 3
2 4 1 1
2 2 2 1
2 1 5 1
2 3 2 2
2 3 5 4
2 5 2 5
2 4 5 2
2 3 3 5
2 2 4 4
2 5 4 5
2 5 2 2
2 3 4 4
2 4 3 2
2 5 3 1
2 3 2 5
2 2 3 3
2 1 5 1
2 5 1 4
2 5 3 1
2 4 3 5
2 5 2 1
2 2 2 5
2 1 5 4
2 3 3 2
2 3 2 5
2 4 5 4
2 1 4 2
2 5 4 4
3 4 4 3
3 2 2 3
3 4 3 1
3 2 2 2
3 3 4 5
3 2 1 1
3 4 2 4
3 4 4 3
3 5 2 1
3 2 2 3
3 3 1 1
3 5 2 2
3 2 2 1
3 2 4 5
3 1 4 1
3 4 3 3
3 4 3 3
3 2 3 5
3 3 3 1
3 4 3 2
3 5 2 1
3 4 3 2
3 2 3 4
3 3 3 2
3 4 3 5
3 1 1 1
3 1 4 3
3 5 2 5
3 5 4 5
3 2 2 1
The advertisement fails to I am more inclined to buy
The advertisement makes I did not like the idea of
get the message (of Samsung products after
you relate to the company using disabled people in
providing convenient watching this
in a positive way the advertisement
customer service) across advertisement

3 1 1 3
4 1 1 2
4 2 2 4
4 2 2 3
3 1 1 3
5 5 5 5
4 5 5 3
5 3 1 3
4 2 2 4
4 3 2 3
4 2 1 3
5 2 4 2
5 2 2 4
3 3 2 3
4 2 2 3
4 4 2 4
5 2 2 4
4 3 3 5
4 1 1 4
5 3 1 4
5 3 1 4
3 1 1 3
3 3 1 4
4 2 2 4
3 3 3 3
5 2 2 5
4 3 3 4
4 1 1 1
5 4 5 4
4 4 4 4
4 1 2 3
3 3 2 2
4 1 1 3
5 3 2 2
4 2 2 4
3 3 2 2
3 4 2 1
4 2 2 3
2 4 3 1
4 2 2 3
4 4 4 4
3 3 5 3
3 3 1 4
3 5 4 5
4 2 4 2
4 3 2 1
4 2 2 3
4 1 1 3
1 5 3 2
1 4 1 3
4 3 4 1
4 3 2 2
2 2 1 1
1 2 1 4
4 2 2 3
3 1 2 4
3 2 1 3
5 3 5 4
3 1 1 3
5 4 5 5
4 3 2 3
3 3 4 3
4 2 3 3
4 2 2 2
1 5 5 2
5 3 1 3
5 4 1 4
4 2 3 2
4 1 1 3
3 4 2 4
5 1 1 3
4 3 2 4
2 4 4 4
2 3 3 3
4 1 1 1
3 3 2 3
4 3 4 3
4 3 2 3
4 2 2 3
4 2 1 3
5 1 1 4
4 2 3 3
5 3 3 3
4 1 1 4
3 4 4 3
4 3 1 2
3 2 2 2
5 1 1 3
3 1 3 1
4 1 2 3
This advertisement is just The music felt out of place I like watching The company does go out
a way to boost the PR and the creators should advertisements which of its way to provide
(Public Relations) for the have chosen a different have a heartfelt tone unmatched customer
company style attached to it service

2 2 4 3
5 1 4 5
2 2 4 3
5 5 4 5
5 5 4 2
5 3 5 5
4 4 4 5
5 5 5 3
2 3 5 2
5 5 2 3
4 4 4 4
5 1 5 5
5 3 4 2
4 4 4 5
4 3 5 3
5 3 4 4
4 4 4 4
4 4 4 4
3 3 4 3
4 4 5 5
4 2 4 4
4 4 5 5
4 4 3 3
4 4 4 5
3 3 3 4
4 4 1 3
4 4 4 4
3 3 2 5
4 4 4 4
4 4 5 4
3 3 4 3
4 3 3 2
3 3 4 4
4 4 5 3
2 4 4 4
3 3 3 2
4 3 3 3
3 3 4 2
3 3 3 2
3 3 2 3
4 4 4 3
4 1 4 4
5 4 4 4
4 4 4 4
4 4 4 3
4 4 5 2
2 2 4 3
5 5 4 3
5 5 2 3
3 5 2 2
4 4 3 3
4 4 4 3
2 2 4 3
2 2 5 4
3 3 4 3
3 3 4 2
5 3 2 3
5 5 4 4
3 3 4 4
5 5 4 4
3 1 4 2
3 3 4 4
4 2 4 3
4 4 4 3
5 5 2 5
2 3 5 5
5 5 4 4
4 4 3 3
3 3 5 4
4 3 2 2
5 5 4 4
5 5 4 3
2 2 2 4
3 4 3 4
1 1 5 3
3 3 3 2
3 3 3 4
4 4 4 3
4 4 5 4
5 5 5 4
2 3 5 3
5 5 4 4
4 4 3 5
3 3 4 5
4 2 4 3
3 3 4 3
4 4 3 1
3 3 5 4
4 4 5 4
3 3 3 2
The music of the
I would have liked the ad
advertisement went really Rate the music Rate the advertisement
more if there was no
well with the theme of the independent of the ad independent of the music
music in it
advertisement

2 4 4 4
1 4 4 3
2 4 3 4
2 3 4 4
5 4 4 4
3 5 5 5
3 4 5 1
5 5 5 5
3 5 5 4
1 4 4 2
4 4 3 4
1 2 4 3
5 4 4 4
4 4 5 4
2 4 4 5
3 4 4 4
1 2 3 4
4 4 4 4
1 4 4 4
4 5 4 4
2 4 4 4
4 5 4 4
4 5 4 3
2 4 4 3
3 3 3 3
4 4 5 5
1 3 3 3
2 4 3 2
4 4 4 4
4 4 3 4
3 5 2 4
1 1 1 2
3 3 3 4
2 4 2 3
4 1 2 5
3 2 1 3
3 4 1 5
2 4 2 4
3 2 2 3
3 4 3 5
4 3 1 5
1 4 2 4
4 4 3 4
4 1 3 2
4 4 2 4
4 4 2 2
1 4 2 4
5 1 1 5
5 4 2 3
2 1 2 5
1 4 3 2
4 1 4 4
2 4 3 4
2 1 2 5
3 3 3 3
3 4 2 4
3 4 3 5
5 4 3 4
1 1 1 4
5 2 1 4
1 5 4 3
3 4 4 3
1 4 3 4
4 2 3 4
5 5 5 2
3 5 5 5
5 2 2 4
2 3 3 4
3 1 1 4
3 4 4 4
5 1 3 3
2 4 4 4
2 1 2 4
4 3 4 3
1 4 4 4
3 4 4 4
3 1 3 4
4 4 4 4
2 4 4 4
5 1 4 5
3 5 5 5
5 4 4 3
4 1 2 5
3 5 5 5
2 3 4 3
3 2 4 3
4 2 3 4
3 4 4 4
1 5 5 5
3 2 4 4