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Executive Summary
Advantages
1. PCPPI will be patronized by the consumers due to its concern
on health issues.
2. PCPPI will achieve customer satisfaction*
3.
Disadvantages
1. PCPPI will incur more costs on spending for the health
campaigns.
2.
3.
ACA #2: PCPPI should advertise its new lineup of products through
effective endorsement or publicity.
Advantages
1. PCPPIs products will be known by the consumers from the
different locations in the country.
2. PCPPIs sales might increase due to popularity.
3. PCPPI will be able to compete with the leading brands in the
market.
Disadvantages
1. The company will incur additional costs for the advertisement.
2. The advertisement will not guarantee the increase of sales and
demand for the products.
3. The products may not match the strong appeal of the existing
products of the competitors.
Advantages
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3.
Disadvantages
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