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MIPTV 2017 1
C
over story
MARCH 2017
YEAR XXV /SPECIAL EDITION MIPTV
www.newslinereport.com
SAM TOLES, SVP AND GENERAL
MANAGER, VIMEO
Audiences are
becoming more
and more platform-
agnostic
platform, and share their content, pay a monthly fee or annual fee
in order to have access to the platform and to store all the content
be able to sell their own content with the price they decide. They
platform evolved from Over the last couple of years, all the original content that we
a fans video service produce especially for the platform show as the need to launch a
special product for content. That was the beginning of the last
to a digital TV store.
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Co
Covver Stor
Storyy
2004 2007 2008 2011 2013 2015 2016 2017
Is founded Starts to Presents Creates the free Launches VIMEO on Releases an Launches the Allows
by Jake support VIMEO app for IPhone. Demand. Attracts more update first digital video video 360
Lodwick high- Plus to the Introduces the than 100 million unique which will store with on the
and Zach definition market. PRO account type visitors per month and see 4K Lionsgate, Starz, platform.
Klein. video. for business and more than 22 million streaming BBC and
commercial use. registered users. technology. All3media.
How can you describe de deployment VIMEO subscription product (launch estimated by third
of the service? quarter of 2017) where we can get the very best content of
We are really excited to see transactions happening all around the open-side platform, combine with the traditional content
the world, which are accelerating in a diversify world. I think from studios and broadcasters.
that the issue that we are bringing to the market is that if you
have a successful TV series and that show is being watched in a Which is VIMEOs investment on original content?
well-known TV broadcaster, and that show is only available on Original content is the most important element on any
iTunes or Google in six or seven countries, and youre in one of business whether it is transactional, ad supportive or
those countries, you only have two choices. Theres so many subscription business. Obviously, the content is available in
people that choose piracy in this environment, and we offer a
all shapes and sizes and basically every piece of content
solution for this. If audiences can decide where they want to that is created is available in one or more services. The
consume the content, therell be a smaller presence of piracy in only way for a new service to differentiate itself is by
the market. With our service, the shows are launched on TV and creating original content that is unique, with an incredible
find the way to include its brands into the content, not inte-
the next day theyre available for purchase in VIMEO. The TV will try to capture the market place. Transaction will continue
Store is available in over 180 countries, with the exception of to grow slowly, but it will definitively grow at the end.
With 20 years of experience in the Industry, relevance as a key player of the Industry?
which is going to be the focus of the Industry The most important feature that VIMEO has is the people and
towards digital media? users that everyday upload amazing content. An example of this
Personally, I have installed a mission here in VIMEO that is is our first original series that became from users that upload
to build a brand new channel. Obviously it started as the short films and we automatically committed an additional
transactional video-sharing platform. We are conscious that season of six episodes of this series High Maintenance. I think
with Netflix, HBO, Amazon, and all those services are a that we as a platform, if we remain into that, and really acqui-
competition for us, but we believe that this is a huge ring the most highlighted content of the people and invest on that,
opportunity for VIMEO, as users are leaving the traditional and lean on this for our special programming strategy, we will
broadcasters and they are choosing the digital subscription see a tremendous success. Other services, like Netflix, should
platforms. VIMEO wants to be part of that mix. We have an have to go in a more traditional way, like a Hollywood agent and
incredible team creating the original content for the pla- traditional producers to find their content, while we have grown
tform, in an open-side which seems a tremendous success big advantage that is being based on our users and their content.
for those people selling the content on the transactional side We build a relationship with them, and then we can bring the
and now were looking for further distribution by creating a productions to our original programming on VIMEO.
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Co
Covver Stor
Storyy
That is why we are focus on content
that appeals them. It doesnt matter
where the content is, the audience
will find it, and we have to facilitate
that search. Today, the focus needs
to be on finding specifically audien-
ces to show our content. One
example can be the extreme sports
programming that has a super
selective audience. The difference
now is that in previous time people
was looking to do broadcast and
now people are looking to narrow-
cast. Audiences are looking for
content specifically engaging to them, meaningful to
them and relevant to them.
LIONSGATE
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INCOMPANY
STAFF
Year XXV
MIPTV 2017 Edition
Avant Garde
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Viacom
announced the new executive structure of Telefe
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NATPE 2017
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nounced the Temporary ent bought on a specific place in Miami, from Jan-
Download to its offer, territory with specific uary 16th to 18th.
breaking the standards rights, it blocks when the The next big challenge is
of rights and windows. user reconnects the ac- the Smart change. The
Another worldwide OTT count abroad. monetization of the new
confirmed its arrival on Executives of the US mar- Golden Era in digital,
the region: Amazon had ket of Amazon were pro- without fighting with the
specific buyers visiting moted also for Latin Amer- traditional business.
suits and stands of the ica, as it happened on That was one of the top-
Fontainebleau. Netflix. Amazon approach ics discussed on the Lat-
With the temporary down- was on the acquisition of in American panel of the
load the user can down- a strong beginning on market, were there was a
load content on its Net- Mxico and Brazil. debate on the generation
Dario Turovelzky, Sofia Recca, Tomas Yankelevich. flix app and can consume There were other OTT of new fresh content with
it offline, in every device, confirmed for the future lower costs, and that the
The international turning the company in
presence a real way. Alliances and
international coproduc-
KOCCA, the association tions become a priority,
that promotes Korean as we are looking to be-
content, organized its come a production hub
third K Contents Screen- for the world.
ing & Launcheon in Mi- The European presence
ami, where the main was occupied by RTVE
broadcasters of the ter- from Spain. Enrique
ritory offered its content Gonzalez, General Cor-
to 70 buyers: animation, porative Manager, de-
documentaries were the scribed: We are on a
offer of EBS, JTBC and moment of stability (fi-
KBS said present with its nancial and audience)
dramas, and MBC did its and of growth expecta-
things with romantic tions. We are going to add
comedies. The entertain- more contemporary pro- Azteca team.
ment appeared in NATPE
thanks to CJ and SBS. months: Multivision new media environment
Chul Min Kim, director, MVS of Mxico will offers so many combina-
Kocca USA, highlighted: launch its own SVOD on tions that it could be dif-
Korea does not only grow the next months and it ferent and win on the try.
in drama, but also in for- is acquiring content. On this, Marcos Santana,
mats that weve success- Olympusat with is OTT said: the consumer
fully adapted in USA, platform Vemox entered wants the change, to be
Germany and France. on Amazon TV Fire and surprised. We have to in-
The main international promoted its area of novate constantly. Follow-
point was the presence original content. VI- ing this statement, Frank
of Benjamn Salinas, VOPlay did also get into Smith, EVP Distribution
CEO, TV Azteca. This is the service, and fulfill and Media Development,
a very special moment, its plan that began with HBO Latin America add-
because after 23 years, Roku and AppleTV. ed: We have to follow the
we are leaders on the way that audiences draw,
dramatic prime time in Pierluigi Gazzolo, Bob Bakish. There was less people, that is the multi-plat-
Mxico, and started but more business. The form; and giving them
bringing content to the posals to the historical with periods that go from original content, pro- original contents that
two biggest networks in series that will enrich the 48 hours to a month. It duced with partners couldnt find anywhere
the US Hispanic, analysis of our reality. leaves the concept of seems to be the key for else. Adriana Cisneros,
Univisin and Telemun- SVOD and begins to be a broadcasters and PayTV CEO, Grupo Cisneros,
do. We launched a new The digital growth possession of products, traditional players, as mentioned the example of
era of fictions, with versus buys on iTunes. The digital peak brought new Narcos that became a
shorter stories and in- The biggest news came system limits the con- players to the market. success in Netflix, but it
comparable budgets per from the Digital busi- sumption depending on It was confirmed that didnt work at Univision.
episodes. Overall, we are ness, as Netflix an- the countries: if the cli- NATPE 2018 will take The media makes the
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tion companies, as the as-
sociation of Brazil arrived
with six lead producers.
The Domestic US is also
growing, bringing more
members from Los Ange-
les, New York, Miami and
Chicago.
The last thought came
from Alex Marin,
Alex Marn, SVP Distribu-
tion Latin America, USH
& Canada, Sony Pictures
Television: The average
of delivers on Amazon
Prime is 23 minutes all
over the world. We are on
Telemundo Talents.
the edge of a more sed-
entary life, where we can
background, resumed. with a huge focus on orig- and Andy Kaplan, Chair- in 2011. Theres a strong obtain anything near us
Cris Abrego, President, inal productions. man of the Board, high- natural demand and work from home. Thats why we
Endemol Shine Americas At the closing ceremony, lighted that 2017 was the on strategic and interna- need to think on a more
claimed: Netflix is be- JP Bommel, now the Pres- best edition of the market tional partnerships. From detailed entertainment
coming a big network, ident and CEO of NATPE, since it arrived at Miami China became 20 produc- on this sense.
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We offer fast-disappearing
borders
How will you drive your The organization Where do you think is
business strategy going to be the focus
during 2017? ensures that its of new international
The Canada Media Fund productions?
is operating in a rapidly-
content will The CMF is looking at
changing media land- continue to be several options for part-
scape. Our strategy for nering with other coun-
2017 reflects the global discovered, tries. Canada has over
reality in which we oper- consumed and 50 coproduction treaties
ate: fast-disappearing in place that we can le-
borders and new and ex- enjoyed by all the verage to implement
citing platforms disrupt- dedicated funds for co-
ing long-held practices.
audiences. development or copro-
At the CMF, were en- duction. These treaties
thused by these changes. cover television and
We expect revisions to the der balance in Canadas ent cirque by Ingrid In- ahead, we must ensure feature film production,
Canadian audiovisual audiovisual industry, as grid of Montreal, Multi- we continue to support but digital media has
funding ecosystem, the well as the creation of an Sensory Virtual Reality the development of plat- become an important
depth and breadth of Indigenous-led screen of- Historical Vignettes by form-agnostic content component of our in-
which weve not seen in fice, the goal of which will SimWave Consulting of that will allow it to reach dustry since the treaties
decades. The opportunity be to support Canadian Ottawa and Welcome To growing audiences ac- were signed. Our incen-
for the CMF will be in Indigenous content cre- Wacken, a Secret Location cessing content on vari- tives with agencies sim-
finding the right balance ators through a more and Banger Films project ous platforms. While we ilar to the CMF and oth-
between adapting to the comprehensive ap- hailing from Toronto. realize Canadian talent er interested parties,
changing environment, proach. In addition to Prior to MIPTV, we are also continues to make head- explore new means of
while remaining a source funding content, we pro- taking part in MIPDOC, way in an increasingly bringing digital media
of stable and predictable vide research that con- where the CMF and our competitive internation- producers closer to-
funding for the industry. tributes to Canadas partners will showcase al market, and Canadian gether with their inter-
We are confident that our competitive advantage, three extraordinarily cap- content continually national counterparts.
content-centric, plat- and we promote the suc- tivating Canadian docu- punches above its weight, As consumers have grow-
form-agnostic approach cess of our industry at mentary projects at a we also understand that ing access to content
will ensure that Canadi- home and abroad. We in- session entitled Canadi- coproduction is a practice from all corners of the
an and global audiences tend on pursuing this an Documentary: When of growing strategic im- world, the production
will continue to access important work in 2017. creative talent takes portance. This provides community benefits
Canadian content on the over. These are, Aban- new opportunities for pro- greatly from working on
screen of their choice. How can you describe doned, by Vice Canada, ducers from different the international front
However, in an age of so your participation in Rhinos Cry of FairPlay countries to share re- and sharing expertise,
much abundance of con- MIPTV2017? and Rumble: The Indi- sources and talent and talent and access to
tent, promotional efforts At MIPTV, we are present- ans Who Rocked The tap into new markets. markets.
are key in helping drive our ing three VR projects, all World, a Rezolution Pic- Content is increasingly The CMF understands the
strategy in 2017. This will financed by the CMF, tures project. available through emerg- future of international
ensure that the content we showcasing the diversity ing distribution systems, production lies in the es-
fund will continue to be and expertise of the How do you find the and is also finding audi- tablishment of produc-
discovered, consumed and genre in Canada. At a VR current situation of the ences on new platforms tive partnerships. At the
enjoyed by audiences Innovation Seminar enti- Industry? on countless devices. same time, its important
around the world. tled Discover how Cana- Our industry is certainly Adapting in the face of to focus on emerging and
Other key elements of our dian VR and AR give a shaped by consumers this changing environ- media-hungry markets in
2017 strategy include the new dimension to this and their rapidly-chang- ment is key to the con- Asia and Latin America,
implementation of initi- Artform, we will show- ing tastes and consump- tinued success of all in two regions with vast op-
atives to improved gen- case Quand la foule devi- tion habits. Looking the industry. portunities.
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TELEMUNDO INTERNACIONAL
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Nowadays,
2017 is the a year
Netflix cant
of our reorganization
be considered
and restructuring
a new player
How can you describe During MIPTV, the
your participation in For the executive,
MIPTV2017? Why do Turkish company
you find this market
will announce the films will have
attractive?
As we do every year we results of its new less presence in
have two sponsorship in
business strategy. FreeTV, and will
MipTV. Platinum Sponsor-
ship and MipDrama start growing
Lunch Sponsorship. Oth- on PayTV.
er than that well be lo- ferent regions. As for for-
cated at our booth which mat sales, we already are How have evolved the businesses of Snap TV on the
we have been using for selling our formats, how- first months of the year?
the past couple of years. ever we want to grow our We are dealing with new things, as the launch we did in
Also we have submitted format selling revenues. NATPE of a new genre on our portfolio: the high quality
our new dramas to Fresh independent animations. This kind of content has a great
TV also. MipTV is a great How do you find the potential in Latin America. We are still working with the
hub for us, since it is pro- current situation of offer launched last year of action titles, and we are fo-
viding us high profiled the Industry? cused on several co-production deals that will be an-
European buyers. It is the golden age of dra- nologies, 4K, VR and nounced at LA Screenings.
mas, we can say that. Original Content for OTT
How have evolved There are a lot of new and digital platforms. How do you see the current situation of the Industry
the businesses of genres and new dramas. Last, VR technology is in and the irruption of new digital players?
Kanal D in the begin- Local stories, big produc- front of us and this can I think the industry is evolving very quickly. Nowadays,
ning of the year? tions, and adaptations be a real game changer, Netflix cant be considered a new player. It is already in-
2017 is the year of reor- anything you can imagine well see. stalled and is buying content in an aggressive way. Now is
ganization and restructur- is available in the indus- competing in the search of Premieres and first windows
ing of Kanal Ds Interna- try and which is very good. Which are the features with traditional Pay-tv channels. Also, I consider that it is
tional Business. The first OTT platforms are also do you look for in a more notorious the leak of the film genre of the open screen
steps of these projects growing their space in the production? and there is more aggression on the Pay-tv screens. I dont
have been taken in the industry. This makes pro- First of all good content. know if theres a compensation, but it is happening. The
first quarter of this year. A story that will make the Free TV channel wont stop showcasing movies, because it
We will be announcing audience a bond with is a very programmable content and it is useful to com-
some of the results in the their own lives. Then high plete idle spaces, like weekends and less-profitable slates.
upcoming days of MipTV. production quality comes That is still a chance to offer content at cheaper prices.
forward. But, high quali-
How will you drive ty comes with a cost. Where do you think is the focus of the new produc-
your business Therefore co-productions tions of the market?
strategy during 2017? ducers to make special are widespread all over The main Latin American industry will look for new produc-
We have two main busi- dramas for OTT plat- the industry. Ill go back tions on Mxico and Colombia. Players fighting for original
ness strategies in 2017; forms. We will see its real to the story, it has to be content will try to work on territories where the product
co-production and format impact in a few years. both authentic and uni- could travel. Unfortunately, Argentinean content is con-
selling. We are negotiat- Co-production is a hot versal. Because you dont sidered a much more segmented content than Mexican o
ing with possible co-pro- topic for everyone, espe- just produce for your own Colombian ones. Besides, Mxico and Colombia work much
duction partners in dif- cially in LATAM, new tech- audience but whole word. better on US Hispanic, so that is a huge advantage.
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WWE
VIACOM18
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