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Though PRAN is a leading food company, it is not that much well profitable
company now. In 2009 and 2010 their profitability becomes fluctuated.
Thus PRAN is too much fluctuated company. All the activity ratios, liquidity
ratios in last 5 years the company performance is jumping. It makes the
firm risky for the investors to invest.
PRAN prefer short term loan but it increase the interest expenditure.
There lie a lot of threats for PRAN. The competitors of PRAN are strong enough to
produce quality goods. They produced maintain better quality then PRAN. Square
consumer products, Akiz product limited, BD food Limited , Arku Ltd, COcola Foods
ltd, Are becomes threat for the company.
PRAN is not aware of creating a branding image of their products. Their marketing
policy in too old and not .