In what ways does your media product use, develop or challenge forms and

conventions of real

media products?

Use Develop Challenge

Dance, we wanted Lack of lip syncing, Our general
to incorporate we decided to concept is
dance into our include just a few abstract, we took
music video as this lines of the song initial inspiration
was a generic where our from artists such
convention for a protagonist lip as Sia, and her
music video, but syncs, the rest of music videos have
also was the video follow a such uniqueness to
something our dance narrative. them, which we
protagonist Emma Although complex wanted to
had a passion for, we kept the incorporate in our
making our video location own music video.
much more recognisable to the Mental health is
personal and consumer. We such a complex,
sentimental. filmed in an individualistic topic
Narrative, we apartment so we felt there
decided to have a building, both was no simplistic,
narrative to our indoors and set way of showing
music video, our outdoors. Although the stigma
narrative we it was a familiar, attached.
showing the normal setting it We wanted to
mental and did have elements challenge the topic
psychical effect of where the mise en of stigma and
stigma and labels scene fitted a mental illness as it
towards mental disturbed, tapped something people
illness. sense. tend to withdraw
Camera Angles: In terms of themselves from,
Goodwins theory- Goodwin, we challenging this
to some extent we deviated from topic allowed us to
apply Goodwins having a clear explore with
Theory to our relationship movement and
music video. We between lyrics and impact within our
showed shots of visuals, although video.
the artist, to not there are no actual
only sell our artist Demons,
but also have a metaphorically our
connection with demons are the
our audience. words and stigma
from society which
is what we show
instead of literal
demons.