distribute your media product and why? I think I will be using IPC as my publisher as they have magazines that were first published in the late 1800s which are still popular today they also are open to expand to suit the popular interests of the audience and they are also a worldwide company so my magazine will reach further than Bauer could. This would mean that my magazine would have better impact on the world and would have more people reading it, this would mean more people talking about my magazine which would make more artists wanting to be featured and I would then be able to have more variety and more co-operation in within the industry.