DECLARATION BY THE CANDIDATE

I hereby declare that the work, which is being presented in this project,

entitled STUDY ON THE CONSUMER BUYING BEHAVIOUR OF

KHAITAN HOME APPLIANCES is an authentic record of my own work

carried out by me under the Supervision and Guidance of Dr. Usha Nair, Project

guide, MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES,

Delhi.

This project was undertaken as a part of the final year project as per the

Curriculum of GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

for the partial fulfillment of BCOM from Maharaja Agrasen Institute of

Management Studies, Delhi.

I have not submitted the matter embodied here in this Project for the

award of any other Degree.

Signature: _______________

Name: SHUBHAM JAIN

Enrollment No. :04714788814

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CERTIFICATE FROM COMPANY

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 CERTIFICATE FROM PROJECT GUIDE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Shubham Jain, 04714788814 Student of

B.COM(Hons.), MAIMS, Delhi, has done a project titled Study on The

Consumer Buying Behavior of Khaitan Home Appliances as a part of

curriculum under my direct guidance and supervision.

His performance was satisfactory during his research process for the above

said Project.

Dr. Usha Nair

(Senior Assistant Professor)

Project Guide

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 ACKNOWLEDGEMENT

The Project entitled Study on The Consumer Buying Behavior of

Khaitan Home Appliances was a challenging assignment for me and required

an improved environment, extensive endeavor and all necessary guidance and

support. I take this opportunity to express my gratitude to Dr. Usha Nair

(Project Guide), for her able guidance, co-operation and out of box thinking

without which this Project would not have been exciting at all.

The successful progression of this project also gives me an opportunity to

acknowledge and appreciate Dr. M.K. Bhatt (Director MAIMS) who has

provided me much needed something suggestions and encouragement in order to

steer this project towards completion.

Name: Shubham Jain

Enrollment No.: 04714788814
BCOM (Hons.) V Semester

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 EXECUTIVE SUMMARY

As the title of the project suggests, this project is all about the study of the

Study of The Consumer Buying Behavior of Khaitan Home Appliances. As

there is tough competition in the market of home appliance it is very much

important for Khaitan Electricals to have sales in the market. A satisfied

customer is an asset for the company who will make repeat purchase and bring

new customers.

As this is all about the detail study of Home Appliances, a lot of survey is

conducted, by which all the primary information about the level of satisfaction of

customer were collected. In this process, several were surveyed. All the required

secondary information is gathered from the company as well as from the internet,

books and journals. So, for this knowing the demand pattern is very essential as

to when and how the demand for the products arises and on what factors does the

customers buy the products.

In order to find out the Brand & their price preference, service level,

product quality, margin, promotional offer, after sale service they want from the

company, a questionnaire has been prepared. The questionnaire for the existing

customers will help to interpret the satisfaction level of Customers. At last by

analyzing the response of the questionnaire by different charts and we can draw a

conclusion about the Consumer Buying Behavior Towards Khaitan Electricals.