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June 2010
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
Ranking and Criteria
• Only official social media presences were considered for this assessment,
meaning the brand has direct affiliation with the social platform
• All marketing affiliates including FIFA Partners and FIFA World Cup Sponsors were
eligible and considered in the evaluation of World Cup social media campaigns
• Each brand’s Social Media presence was rated on the following criteria on a scale
of 1-10, with a higher score giving the team a higher rank:
Size: Extent and reach of the campaign plus resources used
Engagement: Authenticity, quality, and quantity of user interaction
Content: Variety and value of media and updates
Creativity: Originality, use of platforms, and innovation in the Social Media medium
• Tiebreakers are given to the brand with the most user interaction or the unofficial
sponsor in the case of a matchup of competing brands
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#1 Budweiser
Facebook Twitter YouTube
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#2 Nike
Facebook Twitter YouTube
Affiliation: None
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#3 Pepsi
Facebook YouTube
Affiliation: None
Campaign: Oh Africa
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#4 Coca-Cola
Facebook YouTube Website
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#5 VISA
Facebook YouTube Website
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#6 Adidas
Facebook YouTube
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#7 Sony Ericsson
Facebook Twitter YouTube Website
Affiliation: Official FIFA Partner
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#8 EA Sports
Facebook Twitter YouTube
Affiliation: None
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#9 Castrol
Facebook Twitter Website
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#10 Carlsberg
Facebook Twitter YouTube Website
Affiliation: None
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#11 Continental
Facebook Twitter YouTube Website
Campaign: ContiSoccerWorld
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
#12 McDonald’s
YouTube Website
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter
www.Activ8Social.com
www.facebook/Activ8Social
www.twitter.com/Activ8Social
www.linkedin.com/companies/Activ8Social
contact@Activ8Social.com
Top 12 Social World Cup Campaigns Activ8Social Like a8s on Facebook Follow a8s on Twitter