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Overview
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WE ARE LIVING IN A
MULTI-DEVICE, MULTI-SCREEN WORLD
SMS 1123
WhatsApp 184
FB Messenger 147
Skype 133
Non-data 794
WeChat 93
users
Hike 92
Viber 68
LINE 39
Snapchat 29
Data
Tango 20
329 Kik 14
Users
Kakao 9
Q4 2016 Mobile
Source: TRAI, IAMAI, GlobalWeb Index
Users in India (MN)
Community of
4.5 165
billion billion 36,300
messages messages businesses
per month and counting and growing
GupShups Omni-channel Messaging APIs have enabled it to grow at a CAGR of over 75% for the last 5 years and
capture over 37% market share of the A2P messaging market in India by providing easy to use messaging APIs that
several leading Enterprises such as Facebook, Twitter, WhatsApp, LinkedIn, FlipKart, OLA, ICICI, HDFC, DishTV and HUL
are using for mobile consumer engagement
MEDIA &
Businesses ECOMMERCE FINANCE TRAVEL RETAIL ENTERTAINMENT HEALTHCARE AUTOMOBILE
Features: Features:
Wide API coverage to send Transactional Supports incoming and outgoing
messages via HTTP, HTTPS, SMPP, XML messages using easy-to-use
Supports Long messages, Unicode for interface
special character and regional languages Set up automated Two-way
Inbuilt Message prioritization, Retry Logic, messaging workflows
DVT, Message Threading and Message Use dedicated Long-codes or
Searcher Short-codes for high brand recall
Detailed Reports and Analytics Unlimited keywords, each with a
Secure, Reliable and Scalable platform personalized response message
that handles billions of transactions every Enterprise can send an SMS and
month receive responses over email, web,
in-app, FB Messenger, WeChat
Your
OTP is Voice Authentication APIs allow easy configuration of secure two-
492174. factor authentication mechanisms within your website or app.
Thank
you! We offer multiple channels to carry out voice-based authentication:
Time-based One-Time Password is spoken out to the
customer using OBD calls in real-time and in their regional
language to reduce transaction drop-offs
Missed Call verification dynamically assigns a missed call
number to the users mobile number, to ensure maximum
Voice-based Two-Factor Authentication security and minimize fraud risks
OBD and Missed Call can also be used as failover
channels to implement verification, in case OTP SMS is not
delivered.
Create custom Missed Call, IVR, OBD, SMS authentication
options on Web and in-appand various other Omni-
channel workflows
Voice
Template Bot Builder for Flow Bot Builder for IDE Bot Builder for
Businesses Marketers Developers
Copyright Gupshup 2016 16
USSD for Omni-channel messaging
USSD
Not stored on the handset, present in Present in the handset, can be stored
the virtual mobile home environment and forwarded
Menu driven interface facilitates Interactivity requires user to send a
interactivity separate response SMS
Copyright Gupshup 2016 17
Email APIs for Omni-channel messaging
Features: Features:
Industry best open rates of >12%; Target 67 Million city-wise profiles
click-to-open rates of >8% and 54 million demographic and
High volume support of 60 Million interest-based profiles
emails / day with 500 TPS Personalize email content and
Flexible WYSIWYG HTML editor add rich-media or live content for
to design stunning emails higher open rates and CTR
Optimized Deliverability through Expert consulting services for
ISP monitoring, DKIM, FBL email creative design and inbox
Send 5 customized attachments deliverability optimization
(xls, pdf, word, ) each of 5MB Support multiple models such as
Real-time campaign-wise and CPM, CPC, CPV, CPA to best suit
recipient-wise analytics with IP, business needs
location tracker, spam, bounces
Copyright Gupshup 2016 18
Gupshups Omni-channel Messaging Platform
GupShups Omni-channel Messaging Platform helps businesses deliver personalized customer experiences
at scale, by crafting and automating optimal customer journeys throughout the customer lifecycle.
3 Data-driven Personalization
Use customer insights from data to send the
right content, at the right time and through the
right channel.
Copyright Gupshup 2016 19
Use Cases for Omni-channel Messaging: Customer Acquisition
Lead Generation Consultative sales Referral Campaign via
via SMS via Twitter Facebook Messenger
Generate genuine leads by targeting 81 Convert hot leads from digital marketing Acquire new customers through a
Million interest based opt-in profiles and ads quickly by engaging them in Share a Deal referral campaign on
750 Million location based profiles conversations with a Twitter bot your Facebook Messenger Bot
Customer Mary
VM-DENTAL
Friend Dylan
Ad
Free Dental
Checkup by Full Time MBA
expert dentists Admissions Open!
at My Dental
Clinic. Book Talk to an Expert
appointment
online now
gs.im/?a6562b
T&C
Every user who
clicks the link is a
lead. Plus get a
detailed user profile
with contact details,
device model, OS,
location, etc.
Copyright Gupshup 2016 20
Use Cases for Omni-channel Messaging: Customer Engagement
Customer Feedback Poll via Voice Consumer Interactions via
via SMS Facebook Messenger
Capture customer feedback through a Gauge customer opinion through a Help customers know their account
Smart Message form, after she receives the poll on outbound IVR, on latest information by chatting with your
order placed on an e-commerce website government policy changes Facebook Messenger bot
AM-ECOMMX
1 Please voice your
opinion. Do you think
2 demonetization was a
Order good move for India?
AX12788 3 Press 1 for Yes
delivered. Press 2 for No
Thank you for Press 3 for Undecided
shopping with
us. Click to
give your
feedback
gs.im/?a6562b
Build Segment:
Customers last
purchase > 3 weeks ago
Wait Wait
2 days 2 days
Wait
1 day
Facebook
SMS Skype
Messenger
notification notification
notification FB Messenger Promo Promo
Push notification Email SMS
Copyright Gupshup 2016 22
Our Experience Spans Various Customer Segments
Banking, Education,
Online Media, Retail and Entertainment Hospitality
Financial Government,
eCommerce Consumer and Media and Travel
Services Real estate
Omni-Channel Alerts, Global direct connectivity, Dedicated TPS for Custom, Interactive Omni-Channel
Multi-Channels,
Guaranteed Latency, campaigns, Omni- Omni-channel Engagement, Direct
High-Availability, Scale, Advanced Campaign
Uptime , Security Channel Promotions, DB workflows, Reporting connectivity,
Custom Analytics, Support Mgt and Analytics
Guaranteed Delivery,
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Copyright Gupshup 2016
Gupshup is led by an experienced team with strong backing
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