UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND

TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA

Unit 8: Developing a creative media production

Date Issued: 4th April 2017

Final Deadline: 9th June 2017
Marking teachers: Adam Jones (1A) James Ashford (1B) Chris Leinster (1C)
Lead internal Verifier: Sarah Wilson (All classes)
External Verifier: UAL Senior External Moderator for subject
LO4: Be able to evaluate a creative media production

Fail Pass Merit Distinction

Presentation Ineffective Competent Confident Confident

and pitch communication communication selection, selection,
and presentation and sufficient organisation and organisation and
of ideas. Lack of clarity and communication communication
clarity in structure, consistency in of ideas. of ideas.
selection and presentation of Consistent Demonstrating
organisation. ideas appropriate approach to autonomy,
to the intended presentation personal style
audience demonstrating a and an ambitious
good use of available
understanding of resources to
conventions and communicate
standards. ideas effectively
to an intended
audience.
Evaluation and Insufficient Clearly Effective Accomplished
refelction evidence of communicated communication and professional
ongoing evidence of valid of analysis and communication
evaluation, lack evaluation and interpretation, of perceptive
of or only basic realistic analysis independent analysis and
analysis and little independently synthesis of interpretation,
or no justification used to inform information and demonstrating
for ideas and develop application of clarity and
ideas. reasoned sophistication in
decision making thinking and
to inform maturity in
development of decision making
ideas to progress ideas.

Presentation and pitch

Once you have produced you production you are required to showcase it to your peers and
gather feedback for your evaluation

Your presentation should contain

A confident delivery
A hand out with questions so peers can answer for your evaluation

Your pitch must include (no PowerPoint Be creative)

Your brief
Details on who you produced the work for (company / artists)
Platform it will be aired
Target audience
Your finished production
Your opinion of your production
Presentations will be filmed and must be uploaded to your site

Evaluation

Along with your log you will produce a final evaluation

You could record your evaluation as a blog or a video evaluation or write it as an essay

The evaluation must cover:

Your intentions
How you met these
Did you produce a production that suited your target audience?
Did you meet the conventions of the genre?
Discuss the technical aspect and if your skills were professional (filming, lighting, mise-
en-scene, editig)
What you could do to improve
Compare your work to work already produced (the work you looked at in your
research)
Role you played
Did your production team work well together?
Did you work to the best of your ability?
Is this now an area of media you would like to go into (music video / editing etc.)

Your evaluation must include print screens / footage of your work and the behind the
scenes if you did this