ANGELA SIMMONS

email: angelasimmons@gmail.com Ph: 213.534.2344

MARKETING AND PRODUCT MANAGEMENT

MARKETING CONSULTANT | LEADER | PERSUASIVE COMMUNICATOR
A top performing Marketing and Product Management professional with a 12 year record of achievement
in the marketing sector. My entrepreneurial spirit and relationship building skills have allowed me to achieve
career growth and a special talent for transitioning strategy into action and achievement. Looking to utilize my
background in marketing operations and business management with a respected organization that rewards hard
work and innovation.

 eCommerce & eMarketing
 Quality Assurance Methods
 Consultative Approach Model
 Business Development
 Market Trend Research
AREAS OF E XPERTISE
 Strategic Planning / Analysis
 Marketing Campaigns
 Cost Control & Reduction
 Vendor Management
 Professional Development Plans
 Brand Development
 Presentations & Seminars
 Guerilla Marketing
 Marketing collateral
 Leadership/ Team Building

COMPUTER SKILLS: MS Word, Excel, PowerPoint, Access and Outlook

KEY SKILLS ASSESSMENT

STRATEGIC LEARNING PERFORMANCE – Develop and implement strategic and tactical career development
strategies to guide C-Suite Directors, Managers and Personnel. Consistently apply a practical and consultative
approach to problem solving.
TEAM LEADERSHIP DEVELOPMENT – Proven ability to identify the strengths of others and leverage untapped
potential to maximize personnel and business opportunities. Committed to building champion teams through the
exchange of knowledge, experience, and goal sharing to optimize people development initiatives.
DEVELOPMENT CONSULTANT – Excellent understanding of organizational effectiveness, change management, as
well as, facilitation and other coaching/motivating methods.

PROFESSIONAL E XPERIENCE

UNION-TRIBUNE MEDIA COMPANY – SAN DIEGO , CA 2007 – Present

The largest media company in San Diego County, which reaches over 1.8 million consumers per week with its flagship
brands – The San Diego Union-Tribune and SignOnSanDiego.com
BRAND MANAGER
 Managed the conception, design, implementation and new product launches, along with integral
marketing campaigns, which included all mediums, such as print, TV, radio, online, mobile, email, point
of purchase, event, promotion, PR, SEO, social media and guerilla marketing
 Directed the entire operation, of 141 marketing initiatives, which included, client relations, business
development, marketing and marketing collateral, vendor relationships, 7 art directors, 2 copywriters
and all financial activities, within three years
 Spearheaded the integration of corporate marketing processes that transformed local “word-of-mouth”
companies into prestigious and recognized firms
 Collaborate with strategic partners, including: ABC, Monster and Sports Arena to secure sponsorships
and incremental media spend
 ANGELA SIMMONS – PAGE 2

 Reorganized the work flow processes for sales, in order to implement best practices for improved
market penetration and retention
Notable Contributions :
 Union-Tribune “U-TEAM Ward” for quality and teamwork
 Created new business unit with projected revenue stream of $855k in less than 1 year
 Developed new social media practices, which resulted in social media growth and increased traffic
sources by 1,7775% within 5 months

THE INTEGER GROUP – DENVER , CO 2004 – 2007

A full-service promotions agency that specializes in developing consumer and shopper marketing programs that
deliver on share and volume objectives. Clients include: Procter & Gamble, Molson-Coors Brewing Company and
Hewlett-Packard
ACCOUNT EXECUTIVE (2005 – 2007)
 Managed the national Procter & Gamble – Pampers, Bounty and Kmart accounts, which entailed all
customized in-store marketing campaigns
 Recognized as expert in networking, as well as building and fostering long-term business relationships
 Oversaw all activities related to the day-to-day client relationship, ensuring sell-in of strategically-
rooted and fiscally-responsible marketing initiatives were accurate and effective
 Utilized a holistic communication approach to execute traditional advertising, online, PR and other
retail programs from
 Led and facilitated several creative teams, through motivational techniques, to develop exceptional
creative briefs
Notable Contributions
 Interacted with C-level executives to introduce networking and marketing solutions for industry related
projects and product launches
 P&G “Out of the Box, Into the Basket” award for innovation

ASSISTANT ACCOUNT EXECUTIVE (2004 – 2005)

 Responsible for the retail and online promotions for Hewlett-Packard and new business clients
 Developed, implemented, administered and monitored strategic marketing plans, business plans,
branding and trademark strategies, as well as human resources and project team development
 Fostered strategic relationships between HP Partners, DreamWorks and Walt Disney World, to drive
sales and brand awareness
 Conducted extensive due diligence on industry competition and prepared data to assist Integer’s key
leaders in developing new business pitches
Notable Contributions
 The Integer Group “Grand I” finalist for most outstanding work of the year
 Mastered workflow process best practices, which included budget planning and fiscal reporting

E DUCATION

BACHELOR OF SCIENCE IN MANAGEMENT, Purdue University, City, IN 2004

Minors: Spanish and International Business
GPA: 3.87/4.0
Purdue University Commencement Speaker
Krannert School of Management Outstanding Senior Award
Ford Undergraduate Scholarship
Dean Elsbury Award
Purdue Class of 1937 Scholarship