Swot analysis

STRENGTHS

-The major strength of the Mother Dairy is the different variety

of Milks and a recognized BRAND name.

-The increasing demand for these products presents a great

opportunity for the Mother Diary to increase and scale up the
production.

WEAKNESS

-Scarce Mother Dairy Outlets.

Less Margin given to the Outlet owners to match the existing

competitors

OPPORTUNITIES

-There is a scope of business as there is a demand for dairy

products.
-Mother Dairy should open more outlets to get the maximum
advantage of the demand.

-Need to put more stress in the face-to-face direct marketing to

reach to the customers.

-The increasing demand for these products presents a great

opportunity for the Mother Diary to increase and scale up the
production

THREATS

-Increasing competition from the other brands.

-Strong supply chain management by the competitors

-Strong marketing strategy by competitors by offering the

discount coupons to consumers and providing healthy
commissions to the retailers.