Get fully solved assignment.

Buy online from website

www.smuassignment.in
online store
or
plz drop a mail with your sub code
computeroperator4@gmail.com
we will revert you within 2-3 hour or immediate
Charges rs 125/subject

DRIVE winter 2016

PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
IB0011 International Marketing

1. Discuss the concept of international marketing. How is international marketing difference from
domestic marketing?
A concept
difference

Answer: The concept of International Marketing primarily involves an application of marketing tools and
techniques to develop and manage trade across international boundaries. The principle of international
marketing in its simplest meaning is based upon an understanding of the consumer needs in global
markets. Therefore, the traditional definition of a successful marketing programme focuses on two
concepts,

2. Explain Hofstedes cultural dimension. Discuss the main elements of culture with examples
A Elements Hofstedes cultural dimension
Elements of culture

Answer: Hofstedes cultural dimensions

Power distance: The term power distance refers to the degree of inequality among people who are
viewed equal. Power distance implies the ways through which people develop interpersonal relationship
in a society. The hierarchy of relationships is of two kinds, namely, vertical and horizontal. In vertical
hierarchy, there is a consideration given to the status, class and other modes of power possessed by people
of a

3. Define international marketing research approach? Discuss the international research process.
A International marketing research approach
Discuss the various steps in the process
Answer: International marketing research deals with the analysis of the market, information regarding the
nature, size, organisation, profitability of different markets, changes in the market and various factors
economic, social and political

4. Discuss the various steps in the process of product development. Describe international product
life cycle.
A Discuss the various steps in process of product development.
Describe international product life cycle

Answer: Product Development Process

Identifying new product ideas: The starting point for an effective worldwide new-product programme is
an information system that seeks new-product ideas from all potentially useful sources and channels.
Those ideas relevant to the company undergo screening at decision centres within the organisations. There
are many sources of new product ideas, which could include customers, suppliers, competitors, company
salespeople, distributors

5. Write short notes on:

a) export documentation
b) export import procedure

Answer: Export Documentation

Documentation protects the interests of both the exporter and importer and also helps in fulfilling the
legal requirements of the two countries. The banks deal with documents and not with goods; therefore, to
facilitate the flow of goods and payments, the export documents should be prepared with due diligence.
An exporter has to prepare a list of documents for a shipment. Below is a list of documents required in an
export

6. Define ethical problems in international Marketing? Explain the 4ps of international marketing?
A Define ethical problems in IM
Explain 4ps of International marketing

Answer: Ethical Problems in International Marketing

The moral question of what is right or appropriate poses many dilemmas for domestic marketers. Even
within a country, ethical standards are frequently not defined or always clear. The problem of business
ethics is infinitely more complex in international markets, because value judgements differ widely among
culturally diverse groups. That which is commonly accepted as right in one country may be completely
unacceptable in

Get fully solved assignment. Buy online from website

www.smuassignment.in
online store
or
 plz drop a mail with your sub code
computeroperator4@gmail.com
we will revert you within 2-3 hour or immediate
Charges rs 125/subject