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WHITE REVOLUTION
IN INDIA
Submitted By:
Piyush Gaur
MBA-II
INDEX
Kurein
4. Operation Flood 7-13
5. Implementation: Phase 1to 3 14-16
6. Effects of White Revolution 17-23
7. Success of White Revolution 24-26
8. AMUL- The Taste Of India 27-32
9. Criticism of White Revolution 33-34
10. Conclusion 35-36
inquisitive.
Director
ACKNOWLEDGMENT
operation, this topic could not have been completed in due course.
Piyush Gaur
MBA-II
INTRODUCTION:
mil & milk products, and hence is also called the white
Earlier, Milk was always available in plenty, but the sad truth
down their prices to sell off their surplus supplies. And during
College, Madras in 1940 and then did B.E. (Mech) from the
(1999).
Operation Flood:
his heart.
a flow into the cities. This flow was sustained by linking milk
(000)
Number of Members (in
1.8 3.6 9.3
million)
Average Milk 2.6 5.8 10.9
Procurement (Million Kg
Per Day)
Processing Capacity in
Phase I
Phase II
Operation Flood Phase II (19811985) increased the milk
Operation Flood. In this way EEC gifts and World Bank loan
day.
Phase III
whom are marginal or small farmers whose plots are often too
role.
modern technologies have been put to the best use for the
rural population.
White Revolution and Gender Revolution:
The White revolution did not only affect the Indian Economy
woman is able to deposit one to two litres of milk per day. The
women associated with the dairy say that it is not the higher
price they get for their milk that makes them keep coming
helps them fix the price of the milk depending on its fat
of India.
Success of White Revolution:
social parts of their rural sectors and linking them with their
provide easy loans for buying cows and buffaloes and set up
production.
the way India consumes milk and its products, Amul is ready
all the States and All the Cabinet Minister of the Central
Plan.
time, only 250 liters of milk per day was being handled.
that year was over Rs.6 crores. The Union markets milk
world.
pattern of society.
Through this letter, I recommend this programme to your
CRITICISMS:
Some critics of the project argue that the emphasis on foreign
feed and are not suited to Indian conditions. Critics also argue
that the focus on the dairy sector during this period came at
that the product from the White Revolution, namely milk and
dairy products (like food grains from the harvests using Green
in 1990 to 12.3 per cent in 1996 and further to 14.5 per cent
has raised much concern about the status of the Indian dairy
country as a whole.
ORGANIC DAIRY FRESH INDIA PVT LTD
equivalent of serving fresh milk from your own farm while being
Conceived with the belief that a TRULY GOOD LIFE goes beyond
They are also proud to be the only platform offering certified organic
& traceable and farm produce to its consumers. Dont worry if you
are not from Panchkula they will be launching in your city soon!
Organic Dairy Fresh is a brand which stands for providing farm
fresh Cow Milk. They provide product like Cow milk, Cow milk,
Curd, Paneer, etc. The milk is wholly, pure, natural and hygienic.
other brands, where cattle feed, health and milking methods are not
What the cows eat determines the quality of milk. Their cows are fed
heavy metals.
The milk obtained from the cows is unadulterated and does not
local dairy vendors. They ensure the milk stays safe by using cold
ENVIRONMENT FRIENDLY
leach into food products. Their brand values dont go with plastic or
anti-environment materials, thus they use glass bottles for
packaging.
100% Pure Cow's Milk straight from their Farms to Doorstep every
dairy.
our Happy Cows. We believe Happy Cows produce more & better
and Happy Cows. In fact, they take great pride in providing a loving,
caring, and responsible environment for the overall milk palate for
Cow Milk is one of the purest Cow's Milk in Delhi NCR, delivered
Organic Dahi
Prepared from 100% Pure & Natural Cow's Milk our Dahi or
to homes, everyday!
consumers.
Prepared from 100% Pure & Natural Cow Milk produced at hi-tech
Buy Organic Milk Online- they are accessible daily from 8.am to
8.pm.
In their honest attempt, they provide farm fresh cow milk to serve
which can leach into food products. In future they look to bring
more farm fresh organic milk to your dining table. They make sure
which are broadly present in our food. They provide strict quality
our milk products. There are a lot of reasons as to why you should
buy from them, but most powerful one is our trust from the
customers. Being a new customer you can always as from our prior
customers about our reliability once can also get review online as
and buy farm fresh cow milk from their raw milk suppliers.
Procurement & Process
sources:
for grading & testing of milk and tankers for timely lifting of milk
comes directly to our MCC dock, where after proper grading and
In this system, people who have their own chilling facilities, procure
milk through small vendors and after proper chilling of milk, send
the milk to their dairies through their own tankers. At dairy, after
Centers. (VLCs).
monitor the activities at VLC level. They also train, guide and
and testing of milk and as per norms, only good quality of milk is
accepted.
From Dairies as per the demand of market, milk & milk products
are supplied through insulated vans so that quality of milk & milk
guidelines.
Trust
Opinion
Commitment
Integrity
Growth Orientation
Quality
Customer Orientation
BIBLIOGRAPHY
i. Singh, Katar (1999). Rural Development: Principles, Policies
773-5.
September 2012.
v. Kurien, Verghese (2007). "India's Milk Revolution: Investing in