Q5.

How did you attract and

address your audience?
For my front cover, to attract and address the audience. First of all I
started with the main image, a close up of my model who is wearing
an EA7 puffer jacket which is known to be worn by many UK
Roadmans. Who are a key part of my target audience, this is a key
feature to attract and fit into the genre. We then have the model
throwing west side gang signs, which once again fits with the genre
but also catches attention. Followed by the large masthead, the
acronym OG stands for original gangster which relates to the genre.
But also it is quick and snappy, making it easy to remember.
Furthermore it adds to the bold look of the magazine, similar to the
main cover line. Inspired by a previous NME front cover, I came up
with this cover line. Once again it is bold, but also catches your
attention and gives across the right information instantly. It is followed
by a quote, which gives readers an idea of what that specific article is
about. This is a good way to attract the audience as they will then look
forward to that article, or may be the reason as to why they buy the
magazine. I also included secondary cover lines, which are a way to
attract the audience with the content that is included within the
magazine. Similarly I featured a list of some of the artists names, as a
way to get across the type of artists featured in the magazine. But
also to attract readers.
For my contents page, to attract and address the audience. I started
of with the main image, in which my model is wearing all black. An
LA cap, and a very large chain. The chain instantly catches attention,
but also suits the genre as Hip Hop is known to be very jewellery
heavy. As well as many of the target audience, having an interest in
jewels. The masthead is once again also featured on the contents,
which creates consistency. I also included secondary images and
page numbers with each one, this is a key feature to draw the
readers attention/interest to a specific article. I then had a separate
box, in which the cover story was exclusively presented. From which
you can see how I used colour effectively, without going against the
colour scheme. This was followed by the rest of the content,
presented below. Finally I included social media info too, as my
target audience is generally young and would therefor be interested
in this information.
 Q7. Looking back at your preliminary task, what
do you feel you have learnt in the progression
from it to full product?
To start off with, in regards to codes and conventions. I feel for my prelim magazine, first of
all I didnt use the rule of thirds well which resulted in a poor layout. But the main difference
between my prelim and final magazine, was when it came to stereotyping. For my prelim I
didnt really stereotype at all, however when it came to my final piece I had gained much
more knowledge in the use of stereotyping. Which led me to create my final pieces following
and using codes and conventions, rather then going against. From the layout of the
magazine, to the appearance and representation of models within the magazine. Furthermore
I noticed when creating my prelim work compared to my final piece, I was able to use my
time a lot more effectively and produce the work a lot quicker. This was especially with
Photoshop I had become a lot more familiar, and comfortable with the software. This also
helped me with the creative side of things too, as I was able to use a lot more of the features
within photoshop then I could do before. However for my final piece I used a lot of other
pieces for inspiration, which helped me a lot with design. Whereas with my prelim task, I
didnt use any inspiration but instead came up with everything by myself using only my own
ideas.