BIBLIOGRAPHY/REFERENCES

www.wikipedia.com
www.navbharat.com
www.essay.com
 DECLARATION

I, SWATANTRA PRAKASH, a student of MBA Program at the Department Of

Business Administrations UNIVERSITY OF LUCKNOW,

I also declare that the present report is based on the above research report and is
my original work. The content of this project report has not been submitted to any
other university or institute either in part or in full for the award of any degree,
diploma or fellowship.

Further, I assign the right to the university, subject to the permission from the
organization concerned, use the information and content of this project to develop
cases, case lets, case leads, and papers for publication and/or for use in teaching.

Place: LUCKNOW Signature of Student

Date__________
 ACKOWNLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported me

throughout the course of this MBA project. I am thankful for their aspiring
guidance, invaluably constructive criticism and friendly advice during the project
work. I am sincerely grateful to them for sharing their truthful and illuminating
views on a number of issues related to the project.

I would also like to thank my project external guide Dr. Ajai Prakash and all the
people who provided me with the facilities being required and conductive
conditions for my MBA project.

In spite of heavy responsibilities and busy schedules, they always managed time to
provide proper guidance.

Last but not the least, I would like to say that my parents and friends for giving me
their constant support and encouragement in completion of my project.

SWATANTRA PRAKASH

MBA (FINANCE) 3RD SEM

 TABLE OF CONTENTS

Navbharat..

History

Editions..

NBT Brand..

Supplements.

Online edition ..

Navbharat Times Lucknow Advertisement

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Navbharat
(NBT) is one of the largest circulated as well as largest read Hindi newspaper
of Delhi and Mumbai and Lucknow. It is from the stable of Bennett Coleman &
Co. Ltd, which also publishes other dailies including The Times of India, The
Economic Times, Maharashtra Times and also magazines such
as Filmfare and Femina. NBT is one of the oldest product of the group .

NBT has a circulation of 4.23 lakh odd copies (source: JJ-10, ABC India) in Delhi
and a strong readership of 19.7 lakh readers. Hindi being the second language in
Mumbai; NBT circulates to 130,000 copies in the Greater Mumbai area (source JD-
10, ABC India) and attracts 470,000 NBTreaders according to the industry
benchmark the Indian Readership Survey (source: IRS Survey R4,
2010). NBT has been the number one newspaper in the respective cities since its
inception.

Type Daily newspaper

Format Broadsheet
History
Owner(s) Bennett, Coleman & Co. Ltd.
The first issue of Navbharat
Publisher Bennett, Coleman & Co Ltd. Times hit the stands on 3 April
1947, the year India gained its
Editor Ram Kripal Singh (Delhi) and
independence. It was the only
Sunder Chand Thakur
Hindi publication those days to use
(Mumbai)
rotary machines for producing the
Language Hindi paper. A skeletal staff of 12 people
used to produce a six-page
Headquarters Mumbai, India newspaper that was then sold for
one anna. The publication was led
Website NavbharatTimes.com
by few of the renowned Hindi
journalists and was considered to
be mecca of journalism. NBT was
the first Hindi national newspaper those days with editions in Kolkata, Lucknow,
Patna and Jaipur. However NBT now has editions only in Delhi and Mumbai and
Lucknow. Delhis upcountry edition was also shut down to give more value to the
advertisers, even as www.navbharattimes.com/www.nbt.in would serve outside
audiences.

Editions
Delhi & Urban Environs (Delhi edition, sub editions of City, Gurgaon, Noida,
Faridabad, Ghaziabad & Jaipur) Mumbai.

NBT Brand
Delhis No1 Hindi Daily reaching 2 million Delhi-ites, it is a medium for the
masses and also the classes (20% of Delhis SUV owners read NBT). This
newspaper has evolved with Delhi and its people, catering to the desire for upward
mobility, in a manner that is both useful & positive, and a language thats zippy!
The circulation is, by design, limited to Delhi & NCR only, providing a sharper
focus on the Capital city.

Supplements
Hello Delhi is the lifestyle Bollywood supplement of Navbharat Times that is
published six days in a week (barring Mondays). Now in new design with
masaledaar Bollywood interviews, scoops, features and tidbits, along with all the
hot gossip. There is variety of special feature pages on Travel, Women, Style, TV
& Movie masala.

NBT Property & NBT Education are the vertical supplements catering to the
readers' demand for the latest in education and real estate. It showcases the latest
trends, passing real tips and being an empowering guide.

NBT Faridabad/Ghaziabad/Noida/Gurgaon: With increasing segmentation of the

city (Delhi plus NCR) and attitude exceeding that of most mini-metros there was a
need to create a hyper-local product which caters specifically to these locations.
Circulated with the main edition of NBT, these citi-centric products offer a good
local reading experience.

Online edition
The online edition of Navbharat Times, available
at www.navbharattimes.com and www.nbt.in, is the numero uno Hindi News
website with a monthly unique visitor base of more than 2.2 million. Apart from
providing all print content online, it is highly appreciated for its original content
and fast updates.

People Associated with NBT

Indu Jain, Chairman

Samir Jain, Vice-Chairman & managing director
Vineet Jain, managing director
Ravi Dhariwal, CEO-Publishing
Ranjeet Kate, Director, Times Language Business
Punit Jain, Printer & Publisher (Delhi)
Ram Kripal Singh, Executive Editor Delhi
Sunder Chand Thakur, Editor Mumbai
Nirendra K. Nagar, Sr Editor Navbharat Times Online Edition
Sanjeev Nema, general manager, Marketing
Ved Pratap Vaidik, Former Editor(views)

Navbharat Times Lucknow Advertisement Booking

Online at Lowest Rates

MATRIMONIAL

Wanted groom/bride

PROPERTY
 Buy, Rent, Sell, Lease

RECRUITMENT

Situations Vacant/Wanted

BUSINESS

Proposals, Offers

PERSONAL

Messages, Greetings

VEHICLES

Dealers, Auto Services

ANNOUNCEMENT

Address Change, Applies

TRAVEL

Holidays, Hotel & Resorts

TO RENT

House & Flat to let

PUBLIC NOTICE AND TENDERS

Court Notices, Tenders

SITUATION WANTED

Situation-wanted

SERVICES

Catering, Instructors..

RETAIL

Commercial, Bazaar..

WEDDING ARRANGEMENTS

Wedding Services

OBITUARY

Death Anniversaries..

COMPUTERS

Services, Dotcoms

MARRIAGE BUREAU

Click Here
ASTROLOGY

Graha, Ratna

REMEMBRANCE

In Memorium

ENTERTAINMENT

Health, Reunions

EDUCATION

Admissions, Tuition..

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NavBharat Times E-Paper

Navbharat Times - Rashifal

Navbharat Times, India's leading Hindi daily in Delhi-NCR and Mumbai, has
started a print run from Lucknow. The first issue, out on the August 4, 2013, was
inaugurated by state chief minister Akhilesh Yadav at theBCCL printing press at
Chinhat, Lucknow. After the launch of Ei Samay, a new Bangla daily in Kolkata,
this counts as among the largest language paper initiatives taken by BCCL. The
initial print run for Lucknow is over one lakh copies.

Its current readership in Delhi is almost on par with that of The Times of India: 2.6
million, of which 72% belong to SEC A and B, making it the most premium
language paper in the country when it comes to readership profile. What
sets Navbharat Times apart from many of its competitors is its modernity and
progressive values that appeal to a younger demographic. Rounding out the
offering is a full complement of social media and on ground engagements.
The paper has a storied history, launching just a few months before Independence
on the April 3, 1947 and has featured contributions from luminaries of Hindi
journalism and literature like Sachchidananda Vatsyayan 'Agyeya', Rajendra
Mathur and SP Singh.

The entry into Lucknow marks the first step towards a greater presence in Uttar
Pradesh and other Hindi speaking markets. And it's about time too, say industry
experts. According to Ajay Kakar, chief marketing officer financial services at
Aditya Birla Group, "It is recognition of today's rapidly growing Indian economy
and the emergence of new centres of consumption.

The focus is shifting to the next 40 cities that are experiencing rapid urbanisation
and economic growth. A surge in consumerism, the desire to experience superior
lifestyles and own global brands are creating opportunities for both national and
international brands. It's necessary to reach out to audiences in these markets, in
their language."

Sonal Dabral, chairman and chief creative officer at DDB Mudra, believes, "A city
with rich history and culture and the capital of the highest populated state in India,
it has a good percentage of literate workforce, a good communication network and
now with policies encouraging and facilitating FDI it's also becoming an attractive
investment destination." All of which is turning people towards what Kakar calls
"vernacular media with a national feel."

Adds Harish Shriyan, chief operating officer of media agency OMD, "Lucknow is
an extremely important and critical market for every advertiser. Print plays a very
significant role. An advertiser certainly cannot plan or target only Lucknow
through Hindi satellite channels as there is a lot of wastage. As an agency we
invest a respectable amount of advertising budget across all our clients not only for
UP but Lucknow in particular as well."

The Hindi print advertising market is estimated at Rs 4,000 crore per annum of
which Uttar Pradesh and Uttarakhand form the single largest block accounting for
approximatelyRs 1000 plus crore.