EDIA KIT 2017

ABOUT

Where Inspiration Lives

Home Journal is Asias authoritative magazine in
interiors and lifestyle, and home to a discerning
audience of design enthusiasts and professionals.
Through our print and digital platform, social
media and signature events, Home Journal provides
an exclusive view into the most beautiful homes
in Hong Kong and overseas, inspiring millions of
readers on how to refresh their spaces and live an
inspired life.

Since its inaugural issue in October 1980, Home

Journal has been the premier design publication
in Hong Kong, serving as an industry trendsetter
and trusted source for its readers. The magazine
is a bilingual (English and Chinese) monthly
publication.

Home Journal was voted Interiors Magazine of the

Year for 2 consecutive years by Marketing Magazine.

Home Journal Media Kit 2017 2

CONTENT

Home Journal delivers innovative ideas and fresh

inspiration on how to live beautifully. It provides
readers with a curated insight into the most
stunning spaces in Hong Kong and around the NOW HOMES
world, as well as up-to-date information on the
latest design, interior and decor trends.

A shortlist of the hottest Beautiful interiors in Hong

news and trends Kong and around the globe

DESIGN MARKET

Chronicling creative people Ideas and products for

and spaces every room of the home

LIVING

Ideas for travel, food,

flowers and entertaining
Home Journal Media Kit 2017 3
READERSHIP

Home Journal sets the benchmark for interior and

design magazines in Asia. It is distributed in Hong Kong,
READERSHIP: 152,100
CIRCULATION: 39,000
Macau, Taiwan and selected cities in the region. With a
key reader audience over the age of 30, Home Journal
reaches educated, affluent and receptive home-dwellers
(both owners and tenants), architects and designers.
Copies distributed on Direct
news trade and single subscriptions
copy sales

17,000 11,200

Copies personally Other (luxury serviced

addressed and apartments, airport
mailed to (architects, lounges, restaurants and
designers, China VIPs) cafs, fitness centres,
beauty salons and spas)

5,500 5,300

Home Journal Media Kit 2017 4

READER DEMOGRAPHICS

A high-quality, bilingual monthly magazine, Home AGE

Journal reaches Asias most affluent and receptive
reader base decision makers with significant
68% are over the age of 30
spending power who are actively looking to buy the
GENDER
latest home furnishings.
68% female vs 32% male
JOB POSITION
55% are CEOs/GMs/partners or owners/professionals
SQUARE FOOTAGE
70% live in homes over 1,000 square feet in size
PURCHASING DECISIONS
83% have been influenced in their purchasing
decisions by our marketing sections

Figures based on data gathered in Home Journals 2014 reader survey

Home Journal Media Kit 2017 5

WHY ADVERTISE WITH
HOE JOURNAL?
Home Journal isHong Kongs leading design and
lifestyle magazine.Its award-winning design and
targeted content provide an ideal environment
for advertisements.
Home Journal produces a print magazine and
website. As we are a monthly publication and
because our readers tend to keep our magazines,
your advertisement is in front of the Home
Journal reader eye for a very long time.
Home Journal Media Kit 2017
EDITORIAL The editorial environment is characterised by original,
EXCELLENCE inspiring ideas and insider knowledge
TARGETED Home Journal readers are typically between the ages of
READERSHIP 30 and 59 and 78% own their own home, investment
property or holiday home
STRONG Capitalising on over 35 years of expertise, Home Journal
HERITAGE is a trusted brand our readers follow more than one
of our recommendations and share it with their peers
Figures based on data gathered in Home Journals 2014 reader survey
6
ONLINE
Leaderboard
728px X 90px

Home Journal also has a digital counterpart homejournal.hk.

The bilingual website provides instant access to design news,
trends and inspired living ideas beyond the magazine. Apart
from exclusive online stories, the website provides a balance of
practical and inspirational content through visually-driven home
tours as well as a comprehensive directory to design sources in
Half Page
Hong Kong all presented in a striking, intuitive, and interactive Banner
300px X 600px
layout. Site visitors can also enjoy sneak previews of the print
magazines monthly content.

facebook.com/homejournal

instagram.com/homejournal
LREC Banner
300px X 250px
Advertorial
pinterest.com/homejournal

ONLINE ADVERTISEMENTS

Format Size in pixel Placement SOV Duration Rate (HK$)

Leaderboard 728 x 90 Homepage, ROS 50% 2 weeks $ 8,000
Half Page banner 300 x 600 Homepage, ROS 50% 2 weeks $ 12,000
LREC 300 x 250 Homepage, ROS 50% 2 weeks $ 8,000
Advertorial (Product) n/a Category $ 15,000

Please contact your Home Journal advertising representative for pricing information

Home Journal Media Kit 2017 7

ONLINE

Endorsed
eDM

Directory Listing

ONLINE ADVERTISEMENTS

Format Size in pixel Placement SOV Duration Rate (HK$)

Endorsed eDM 728 x 1000 One-off $ 6,000

Directory Listing 1 Year $6,000

Online videos Upon Request

Bespoke products Upon Request

Please contact your Home Journal advertising representative for pricing information

Home Journal Media Kit 2017 8

 BRAND EXTENSIONS

Home Solutions
Launched in July 2014, Home Solutions is Hong Kongs decoration and
renovation bible. The annual, bilingual publication is packed with useful
and inspiring ways to improve the space you live in with its room by room
layout filled with photos and insights from designers and industry experts.
The magazine brings you ideas for styles, materials, decoration and much
more for every room in your home.

Circulation: 25,500 Frequency: annual

outdoor areas
HOME JOURNAL BUYERS GUIDE 2017

BUYERS GUIDE
Chit Shing
Window specialist CHIT SHING designs, fabricates, supplies and
installs a variety of windows and door systems. The company works
closely with major architects and designers to help them realise their
design concepts as well as to provide professional installation services.

Home Journal Buyers Guide

Chit Shings window products reduce noise and heat and
meet the wind load standards required by the Hong Kong Building
Department. The Technal Window system includes casement windows,
sliding and folding doors, thermo break windows and bulletproof
windows. Chit Shing also carries the Gradhermetic custom aluminium
doors by Groke, which features two-in-one shutter and louver, and
THE ESSENTIAL GUIDE TO THE BEST SOURCES FOR THE HOME

The annual Home Journal Buyers Guide is Hong Kongs indispensable

the German-made Solarlux bi-folding door, which is the only door that
goes as high as 3.5 metres.

* ART & ANTIQUES

2017

Chit Shing Aluminium Window Engineering Ltd
* BATHROOMS

directory to the best sources for the home, from furniture to bathroom

G/F On Cheong Bldg, 38 Mei Kwong St, To Kwa Wan
Tel: 2362 7183 Fax: 2334 3525
* BEDDING & LINEN Showroom Technal
Flat D, G/F Hung Fook Mansion, 356 Lockhart Rd, Wan Chai
Gradhermetic 21
Tel: 2802 6678 Fax: 2802 6672
* FABRICS & BLINDS 10am7pm (MonSat), 11am7pm (Sun & public holiday) GrokeSolarlux
info@chitshing.com.hk www.chitshing.com.hk 3.5

fittings. Launched with a new, handy format, the guide is a trusted

* FLOORING

* FURNITURE

* HOME ACCESSORIES Chit Shing SeCCo

SeCCo

companion for all home renovation enthusiasts.

* HOME APPLIANCES
Italian brand SECCO specialises in doors, windows, fronts and facades
* HOME TECH that are made from galvanised steel, stainless steel, corten steel
or brass.
* INTERIOR DESIGNERS EBE is an innovative technological solution called the thermal
break joint, which allows for highly structural profiles with low
* KITCHENS
visual impact. This slim, weather resistant window and door profile
guarantees the highest performance requirements in terms of saving
* LIGHTING
energy, maximising comfort and acoustic insulation.

Circulation: 39,000 Frequency: annual

The OS2 system is styled for contemporary architecture and
* OUTDOOR AREAS
designed to meet regulations in energy consumption and sustainability.
* WALLCOVERINGS It is equipped with different sized sections made with thermal break
profiles that allow for a wide range of openings.
HK$48

SECCO
4 891571 393174
Chit Shing Aluminium Window Engineering Ltd
G/F On Cheong Bldg, 38 Mei Kwong St, To Kwa Wan
EBE
Tel: 2362 7183 Fax: 2334 3525
Showroom
Flat D, G/F Hung Fook Mansion, 356 Lockhart Rd, Wan Chai OS2
Tel: 2802 6678 Fax: 2802 6672

10am7pm (MonSat), 11am7pm (Sun & public holiday)
2 | BUYERS GUIDE 2016
info@chitshing.com.hk www.chitshing.com.hk

168 | BUYERS GUIDE 2017

Home Journal Media Kit 2017 9

ADVERTISING RATES (IN HK$) FOR 2017
(All rates indicated are monthly or per insertion)

Advertising Material Specifications

HJ 2017 rate card 1 6 12 18 All Edipresse publications only accept digital files that meet the following requirements:
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 CONTACT US

For Hong Kong advertising enquiries, please contact:

May Lee
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For international advertising enquiries, please contact:

Edmond Cheuk
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Home Journal Media Kit 2017 11