THE STAR, TUESDAY 11 APRIL 2017
COURSE FOCUS
Reaching
out digitally
By NISSHANTHAN DHANAPALAN
INDIVIDUALS in the field of
communication and media are
challenged to think out of the box
to capture audiences attention
and convey messages effectively,
seamlessly and accurately.
As mediums of communication
continue to evolve, they are
expected to adapt to these changes
by constantly learning new skills.
Digital platforms have given us
the opportunity to express
ourselves through open domains,
thus allowing anyone to be a
content creator.
The Government has
highlighted the development of
communications content and
infrastructure as one of the
National Key Economic Areas
under the Economic
Transformation Programme.
Expected to create 17,625 new
jobs by 2020, there is a need for
experts within this area in the
coming years.
Mightier than the sword
As a major component of mass
communication, journalism has
always been at the forefront of
bringing news to the public,
shedding light on current issues,
discoveries and opinions.
The all-new experience
BRICKFIELDS Asia Colleges (BAC)
commitment to transform lives
through education is an approach
that prepares its students in the
best way possible, making them
highly employable.
Despite the stereotype of social
science degree holders finding
difficulty in getting a job or earning
much with one, we now have a
wealth of data that proves
otherwise.
What predisposes social science
majors to success is the promotion
of soft skills and flexible qualities.
All these attributes are
important to employers and
organisations that must contend
with the rapidly globalised world
that grows more complex by the
day.
Pre-university
The Cambridge International
Examinations (CIE) A-Levels is the
worlds most recognised
pre-university programme.
BAC provides a wide range of
subjects in the arts and sciences for
the A-Levels while offering
HOSPITALITY, LAW, TEACHING &
MASS COMMUNICATIONS
Mobile technology has
challenged the print platform,
giving rise to many online news
sites, blogs and listicles that have
changed the way we read and
perceive information.
Online journalism is different
from traditional print journalism
in several aspects.
As mobile technology has caused
people to have shorter attention
spans, online content must be
delivered accurately in the shortest
time and length possible.
If you aspire to be an online
journalist or editor in the digital
world, you can get a head start in
honing your journalistic skills by
starting a blog or website. You can
even contribute to various online
media to build your portfolio.
You can also seek pre-university
internships at publications with
online platforms to gain relevant
experience.
Hit record
The Internet has changed the
ways of broadcasting and content
creation. With avenues such as
YouTube, Netflix and other video-
streaming sites, video content is
gaining popularity and reach in
every corner of the planet.
As the industry continues to
grow, more professionals will be
students the option of choosing
either the Express Route
(11 months) or the Standard Route
(18 months).
BAC also offers the Foundation
in Arts that focuses on
interdisciplinary studies.
The programme provides an
alternative route that forms the
base to any education or career
and has been designed to provide a
learning experience focused on the
development of academic skills.
Business
Students can choose from a wide
array of degrees via the UK
Transfer Degree Programme
(Business) with a choice of more
than 10 prestigious UK partner
universities.
Accounting and finance
BAC also offers a fast-track route
to professional accounting and
finance degrees.
BACs links with leading
professional bodies, including the
ACCA (Association of Chartered
needed within the field but they
must learn to adapt quickly to
digital platforms while upholding
the fundamentals of traditional
broadcasting media.
Before enrolling in a
broadcasting course, you can
develop your skills by filming
videos for your YouTube channel
or recording a podcast to be posted
on SoundCloud.
No bad publicity
As the saying goes, as long as
people are talking about you, you
remain relevant. This sums up
what public relations (PR) is about.
PR executives advise their clients
or employees on what to say
during interviews, coordinate
projects, manage media coverage
and many more.
In the digital age, PR work
includes a new aspect. It is now
common to see many companies
and celebrities using social media
platforms such as Facebook,
Instagram and Snapchat to not
only maintain their presence but
also promote businesses and
endorsements.
With the rise of social media,
it is increasingly important for
mass communication professionals
to understand the media
consumption habits of individuals,
Certified Accountants) and CIMA
(Chartered Institute of
Management Accountants), ensure
that upon graduation, students
receive a number of exemptions
from professional examinations.
Law
BAC offers a wide range of
law programmes in Malaysia,
ranging from pre-university to
postgraduate and professional
courses.
The LLB (Hons) is recognised for
the Certificate in Legal Practice
(CLP) and the Bar Professional
Training Course.
Students can choose to complete
their degree locally via the
University of London International
Programmes (the only external
law degree recognised by the
Legal Professional Qualifying
Board, Malaysia) or abroad via the
UK Transfer Degree Programme
(Law).
Career Centre
Career Centre at BAC assists
including the types of content
that receive the most views and
engagement from the audience.
Most public relations courses
focus on the traditional aspects of
PR but, essentially, they can be
applied to online PR as well.
If PR is your field of choice, you
can start by studying how big
corporations, start-up companies
and famous people present
themselves on social media.
Capturing attention
People working in advertising
need not know the nitty-gritty of
designing but they do require a
keen eye for detail and aesthetics.
This is particularly important
when they pitch project and
campaign ideas to clients.
students in obtaining a range of
career-related skills, which help
them get the right start to their
careers.
Activities include career talks,
career advice, resume writing
seminars, interview skills
workshops, internships and
placements.
One of the activities unique to
BAC is the Career Centres meet
and greet sessions with partners
and associates from legal firms,
which expose students to the
A career in advertising takes
many forms, including
copywriters and account (client)
executives at an advertising
agency as well as marketers
who work for a client soliciting
the service of an advertising
agency.
If you enjoy working with
people, coming up with creative
ideas and thinking out of the box,
a mass communication degree in
advertising is suitable for you.
Prior to enrolling in a course,
you can study various types of
advertainments and identify
different aspects of each
campaign. This will help you
understand trends in advertising
and how they work differently on
print, broadcast and online
platforms.
Social science
degrees
promote key
skills such as
critical thinking,
oral and written
communication,
teamwork and
problem solving
that are
important in the
job market.
reality of practising law in the
corporate and legal arenas.
The BAC Education Fund
grants Financial Aid and Merit
Scholarships of up to RM10mil to
assist deserving students to achieve
their dreams.
The April intake is now in
progress.
n For more information,
call 03-2274 4165 or visit
www.bac.edu.my.
2 Course Focus
Experiential entrepreneurship learning
THE Sunway University Food
and Beverage Entrepreneurship
Challenge 2016, an initiative and
brainchild of lecturer Dr Daniel
Chong Ka Leong under the School
of Hospitality, was a competition
open to Year 3 students in the BSc
(Hons) in International Hospitality
Management and BSc (Hons)
in Culinary Management
programmes.
The competition, held at the end
of last year, had students exploring
the food business. From substantial
food and confectionary to drinks,
10 groups of students had four
months to form their companies,
come up with business ideas and
run their registered online
businesses according to the given
theme Online food business.
Champions of the competition
were Lavender Chia Hui Shin,
Jeremy Lam Tuan Chi, Nguyen
Hoang Oanh, Sim Jiseon and Pham
Thi Ngoc Anh of Daebak 814
Enterprise.
According to Lam, BSc (Hons)
in International Hospitality
Management student, the groups
product, the Nasi Lemak Kimbap,
is a combination of two traditional
dishes from Malaysia and Korea.
The idea was to create
something that is convenient for
students, who are always busy and
often skip meals.
Every meal is prepared in a
handy box with a pair of
chopsticks and is delivered by our
group members within campus,
explains Lam.
The toughest challenge was the
mental and physical stress. As our
products had to be fresh, we had to
gather early in the morning every
working day to prepare the kimbap
(Korean seaweed rice rolls). As
classes start at 8.30am, we had to
finish everything before 8am,
explains Chia, student of the BSc
(Hons) in International Hospitality
Management programme.
Teoh Zhi Hau and his team,
comprising Hilda Chow, Joel Yong,
Sheryl Wang and Marianty Chen,
took home the runner-up title with
their business, Macaronlogy
Ventures.
We wanted to come up with
macarons made with zero artificial
ingredients. Everything from the
colouring to the cream filling of the
French cookie was made with
natural fruits and vegetables with
our technique.
Our goal was to change peoples
perception on macarons and
revive their dying trend. Besides
the product, we also try to focus on
the emotional attributes, where we
customise our packaging and add
a personal touch in the form of an
appreciation card, explains Teoh
from the BSc (Hons) in Culinary
Management.
Coming in third place was
5 Minds Enterprise, which was
made up of Natassia Gan Tick Mun,
Subattra Kanesan, Carmen Tham,
Lee Tze Meng and Kenjiro Shinno.
Their company product was Shang
Tea, a blended homemade tea.
We made full use of social
media to promote our product to
our target market, which was
Champions
Daebak 814
Enterprise
(from left) Sim
Jiseon, Pham
Thi Ngoc Anh,
Nguyen Hoang
Oanh, Jeremy
Lam Tuan Chi
and Lavender
Chia Hui Shin
with Dr Chong.
working adults. Besides that,
we placed importance on the
packaging and conducted research
and development to obtain the best
flavour extract, says Subattra, BSc
(Hons) in International Hospitality
Management student.
Dr Chong hopes to turn the
competition into an annual event.
Though the competition was an
add-on to the students coursework
with no additional marks and was
non-compulsory, he says that there
was 100% participation from the
students.
According to Dr Chong, The best
way to learn entrepreneurship is to
start a business. Knowing how to
write a business proposal is not
good enough. Running a business
venture helps our students to
THE STAR, TUESDAY 11 APRIL 2017
realise the importance of
innovation, risk management,
financial control, continuous
improvement, joy of
entrepreneurship and business
integrity.
For Dr Chong, the most
important quality of an
entrepreneur is to take risks and
learn how to deal with failures.
Classroom teaching and written
assessment cannot address these
learning objectives effectively as
qualities of an entrepreneur
cannot be easily assessed in a
classroom setting.
The School of Hospitality at
Sunway University prides itself in
providing top-notch education with
diploma and degree programmes
accredited by the renowned
Le Cordon Bleu.
n For more information,
call 03-7491 8622, e-mail
info@sunway.edu.my or visit
university.sunway.edu.my.
The Nasi Lemak Kimbap by Daebak
814 Enterprise.
THE STAR, TUESDAY 11 APRIL 2017
UNITARs
Faculty of
Culinary &
Tourism
develops
individuals who
are employable
and prepared
for the world of
hospitality and
tourism.
Ready for industry
UNITAR International University (UNITAR)
nurtures employable graduates who are
ready to take on the challenges of the world.
Its Faculty of Culinary & Tourism offers
programmes focusing on practical and
real-world disciplines such as hospitality,
culinary arts and tourism with the theme
Driven to Delight.
The programmes offered by the Faculty of
Culinary & Tourism are:
l Master of Hospitality Management
l Bachelor of Culinary Arts (Hons)
l Bachelor of Hospitality Management
(Hons)
l Bachelor of Hotel Management (Hons)
l Bachelor of Tourism Management
(Hons)
l Diploma in Culinary Arts
l Diploma in Hotel Management
l Diploma in Tourism Management
UNITAR works closely with industry
partners such as Themed Attractions Resorts
& Hotels Sdn Bhd (Legoland, KidZania),
Boustead Holdings Berhad (Royale Chulan
hotels) and San Francisco Coffee to expose
students to workplace scenarios through
classroom teaching and industrial training.
Students will graduate as job-ready
individuals who meet the needs of the
hospitality industry. Most of UNITARs
programmes are available full time and part
time.
Course Focus 3
Besides the hospitality programmes,
UNITAR also offers the Bachelor of
Communication (Hons) under its Faculty of
Education and Humanities.
This programme prepares students for a
career in the media or corporate
communication roles in large organisations.
UNITARs main campus is in the heart of
Kelana Jaya. The campus facilities at UNITAR
include spaces designed for hospitality and
tourism training such as a state-of-the-art
pastry kitchen, industrial kitchen, mock
hotel suite and training restaurant and
cafeteria. The general facilities include a
library, language room, student lounge and
computer laboratory.
UNITAR is offering a 50% scholarship for
qualified Sijil Tinggi Persekolahan Malaysia
(STPM) graduates to pursue a bachelors
degree programmes. Scholarships are also
available for top-scoring Sijil Pelajaran
Malaysia (SPM) candidates.
The April intake is open for enrolment at
the main campus in Kelana Jaya and six
other campuses nationwide Alor Setar,
Johor Baru, Kota Baru, Kota Kinabalu,
Kuching and Penang. Interested students can
apply online.
n For more information, call 03-7627 7200,
e-mail enquiries@unitar.my or visit
www.unitar.my.
4 Course Focus
WHEN I graduated from secondary
school, I enrolled in the Bachelor of
Arts (BA) programme at Monash
University Malaysia and graduated
with a double major in
communications and international
studies, says Chrishandra
Sebastiampillai.
Chrishandra says that a BA
prepares you for a career in
advertising, communications and
public relations, journalism and
media, business and consulting as
well as public policy and advocacy.
Aaron Lee graduated with a
Bachelor of Communications
(BComn) in 2005 and worked in sales
and marketing at a bank.
He is now an account manager at
Innity Corp, where he does digital
media planning, sales and account
management.
He appreciates how the BComn
encouraged him to develop
confidence and opinions. He believes
that these skills aid him in making
sales pitches, giving presentations
and dealing with media agencies.
Malati Siniah graduated in 2011
and learnt the basics of journalism
interning as a BBC correspondent in
Malaysia.
Graduates path to success
Monash offers undergraduate courses in arts that equip students with the
skills to pursue a career in a variety of fields.
She now works at Sledgehammer
Communications as chief content
officer for Marketing magazine.
In the job market today, you are
no longer pigeonholed to a specific
career. The BA degree equips you
with the skills to enter different
fields, says Malati.
Kelvin Tans two years of
teaching full time in an
underperforming local school
made him passionate about
education.
He wanted to find a way to
make a lasting difference and
his solution was to join the
PwC South East Asia Consulting
as a consultant where he
meets clients from various
industries.
After Amanda Sangeetha
Thomas graduated in 2015, she
got a job at Marcus Evans as a
business analyst and conference
producer, which required
researching, organising and
running conferences for
international companies.
In Monash, you meet many
different people its a very
international environment,
which was useful at Marcus
Evans where I worked with
clients from all over the world,
she says.
Farlina Md Said graduated in
2010 and worked in the Perdana
Global Peace Foundation, a
non-governmental organisation
that focuses on criminalising
war before making the leap to
Towards excellence
FOUNDED in 1987, Advance
Tertiary College (ATC) has
helped fulfil the dreams of many
to receive credible legal
qualification by providing the
prestigious 3+0 LLB (Bachelor of
Laws), University of London
programme.
Standing proudly on the
tradition of exclusively
imparting legal knowledge,
ATC has consistently strived to
maintain its students high
standard of academic
achievements.
The LLB programme at ATC is
uniquely structured to provide
full- and part-time classes,
facilitating the various
aspirations and needs of its
students.
ATC appreciates that
it can be rather daunting to
orientate oneself to the
distinctive features and skills
needed to study law.
Hence, informative
introductory lessons are
provided at the early stage of
the course to help build the
confidence of its students.
Through ATCs lectures,
students are provided with a
thorough understanding of the
various dynamic areas of
English law while its tutorials
focus on equipping students
with the correct examination
answering techniques.
As an Affiliate Centre of the
University of London, ATC
benefits from the visiting
lectures provided occasionally
THE STAR, TUESDAY 11 APRIL 2017
writing advertorials in The Star.
Radicalisation, culture,
media, social media and
television are really important to
understand what shapes the
human mind, says Farlina.
The discourse theories and
cultural studies that were
subjects taught during her BA
are regularly applied in her job
as they help her understand
individuals and their
motivations.
Currently an assistant news
editor with the Malay Mail
Online, Shazwan Mustafa says
that the academic training
Monash provided helped him
when he left his first job as a
journalist at The Malaysian
Insider to earn his Master of Arts
in Diversity and the Media in the
United Kingdom.
Shazwan adds, Having a
degree in arts enables you to
work in so many other fields
academia, public policy, cultural
studies, non-governmental
organisations, journalism, public
relations and so on.
n For more information, visit
www.sass.monash.edu.my.
(From left) ATC's
principal and chief
executive officer
Dr Choong with
ATCs Outstanding
Alumni Award
recipients, Anand
Raj, Lawyers for
Liberty co-founder
Eric Paulsen and
Malaysian Bar
secretary Karen
Cheah.
by the university itself.
Students at ATC also benefit
from the comprehensive sets of
law reports, updated textbooks
and related materials made
available in its library the Tun
Abdul Hamid Law Resource
Centre.
A computer laboratory with
Internet connection is also made
available with the aim of
encouraging undergraduates to
improve their online research
skills.
Throughout the year, student
activities such as mooting
competitions, Law Careers Fair,
Sports Day and Students Night
are held to make the LLB
journey a memorable and
valuable one for students.
ATC will soon celebrate its 30
years of excellence and has a
proud record of being the
nations only private law school
that has produced 16 first-class
graduates for the University of
Londons International Bachelor
of Laws (LLB) programme.
Determined to constantly
improve itself and continue the
tradition of producing world-
class graduates, ATC is further
developing its LLB course by
offering interesting modules
such as the Civil and Criminal
Procedure and International
Protection of Human Rights for
the academic year of 2016/17.
n For more information, call the
toll-free line at 1800 889 292 or
e-mail enquiries@atc2u.com.
THE STAR, TUESDAY 11 APRIL 2017
Communication is essential to connect people and having excellent
communication skills will give students an edge in their careers.
Skills to
thrive on
A QUALIFICATION in the
communications field is
becoming more in demand as the
skills acquired can be applied to
a variety of careers.
At Infrastructure University
Kuala Lumpur (IUKL), the
Faculty of Arts, Communication
and Education recognises the
need for professionals with
dynamic communication skills as
well as effective teaching skills to
support todays corporate,
business and education sectors.
l Corporate communication
This is one of the most popular
fields of study among students
who are interested in the public
relations industry.
If you find it exciting to
meet new people and build
relationships, then this is the
programme that will help you
on that route.
Diploma in Corporate
Communication and Bachelor
of Communication (Hons) in
Corporate Communication
These programmes equip
students with extensive
theoretical and practical skills
of corporate communication
such as organisational
communication, managerial
communication and crisis
management, equipping students
to communicate across borders.
l Integrated marketing
communication This is
another interesting field for
those who are interested in
advertising, promotions,
branding and direct marketing.
Bachelor of Communication
(Hons) in Integrated Marketing
Communication This
programme arms its students
with knowledge of the various
types of marketing
communication tactics and
strategies, from basic publicity to
the use of viral marketing.
In addition, this programme
provides students with the
opportunity to develop
problem-solving and analytical
skills to seek new and innovative
solutions in integrating
marketing communication
functions.
Course Focus 5
l English for professional
communication This field is
for those with a passion for
writing, editing and journalism.
It is exciting and promising but
can also be challenging due to its
intense competition.
Diploma in English for
Professional Communication
and Bachelor of Arts (Hons) in
English for Professional
Communication Students
will be trained to synthesise
strategies for problem solving
and apply analytical skills in
designing, composing and
evaluating various types of
discourses.
They are also introduced to
ethical principles that govern the
profession.
Once they graduate, they will
be able to communicate
effectively in a professional
capacity.
l Teaching English to
Speakers of Other Languages
(TESOL) Teaching is a
profession that requires excellent
communication skills.
One may have a deep interest
in English but the ability to teach
the language to others requires
specific skill sets.
Bachelor of Arts (Hons) in
Teaching of English to Speakers
of Other Languages (TESOL)
This programme is designed to
prepare ESL (English as a Second
Language) educators to be
theoretically informed,
practically equipped, caring,
committed and competent to
teach English at various levels.
IUKL Info Day
To figure out which option
of study is best, book a free
counselling session with IUKL or
attend the Info Day on April 22
and 23 from 10am to 4pm.
Register on the spot with only
RM100 during the Info Day and
you will be entitled to RM500
tuition fee rebate.
n For more information, call
1800 88 STUDY (78839) or visit
www.IUKL.edu.my.
6 Course Focus THE STAR, TUESDAY 11 APRIL 2017

Glory in design
TUNKU Abdul Rahman University
Colleges (TAR UC) Faculty of Social
Science, Arts and Humanities (FSAH)
has long established itself as a
provider of industry-relevant and
entrepreneurship-focused
programmes in mass
communication, creative arts,
hospitality management and social
science.
These programmes have
honed the technical know-how
and expertise of students to enable
them to stand out in their chosen
fields.
Recently, Ng Hwa Ee, an FSAH
student who is pursuing the Ng (left)
Bachelor of Creative Multimedia with his
(Hons) in Multimedia Design, lecturer
demonstrated his design prowess and mentor
by winning the national-level Yong Cheng
Adobe Certified Associate (ACA) Fei.
Championship, beating
approximately 400 students from 32
higher learning institutions to claim At the international level, the When asked what made his design
the top spot. participants were given eight stand out in the competition, Ng
On the international stage, he hours to design two promotional says, It must have been because I
went on to clinch the silver medal at materials for International Child Art used two distinct Malaysian flowers,
the ACA World Championship held Foundation (ICAF), a not-for-profit the hibiscus and Rafflesia, to suit the
in Orlando, Florida, the United organisation that celebrates and theme Make it Bloom.
States. He was among the 32 finalists promotes childrens art, imagination
from 19 countries. and creativity globally. > SEE NEXT PAGE
THE STAR, TUESDAY 11 APRIL 2017 Course Focus 7

Standout in the region

BERJAYA University College of
Hospitality (Berjaya UCH) was
named Hospitality Institution of
the Year (Regional) at the annual
World Gourmet Summit (WGS)
Awards of Excellence ceremony
held on March 27 at One Farrer
Hotel & Spa.
Five finalists vied for the
award Academy of Pastry Arts
Malaysia, KDU Penang
University College, Le Cordon
Bleu Dusit Thani, Taylors
University and Berjaya UCH.
The published criteria used
to evaluate the finalists were the
environment setting, quality of
professors/lecturers, curriculum
and value.
We are honoured to have
been recognised at the WGS
2017 as the Hospitality
Institution of the Year
(Regional), says Mae Ho,
executive director/chief
executive officer of Berjaya
UCH.
With this award, Berjaya
UCH is further poised to be a
leader in hospitality education
at both national and
international levels. We share
the same values with the WGS
by focusing on nurturing the
food and beverage talents in
Asia.
With our Berjaya immersion
methodology, wherein students
learn by doing, we have also
worked tirelessly to provide
international exposure for
our students by bringing in
Electroluxs regional marketing manager, Luca Franchi (right) presenting
the award of Berjaya University College of Hospitality's representative
Pilar Palma.
renowned chefs such as Gordon
Ramsay, Chuck Hughes,
Emmanuel Stroobant, Tareq
Taylor, Alvin Leung, Martin Yan,
Hide Yamamoto and, most
recently, Anna Olson.
According to Ho, these
collaborations have made
Berjaya UCH the most visited
higher learning institution in
Malaysia.
On another note, being an
exclusive member of Institut
Paul Bocuse Worldwide Alliance
It further enhances the learning
curve of our students not only
through the appreciation of their
culinary heritage but also cross-
cultural promotion of gastronomy,
culture and education built on
Institut Paul Bocuses values of trust,
respect and commitment.
To be the best, we must associate
ourselves with the best, and this is
what we have always strived to
provide here at Berjaya UCH, adds
Ho.
A total of 39 awards were handed
out at the ceremony attended by
about 300 guests, which comprised
local and international industry
professionals. Organised by Peter
Knipp and supported by the
Singapore Tourism Board, this is the
awards 17th year held concurrently
with a gastronomy festival in its 21st
in Malaysia has numerous benefits edition.
for our students, including
exposing them to multicultural n For more information, visit
world-class gastronomic education. www.berjaya.edu.my.
About Berjaya UCH
BERJAYA UCH is Malaysias premier
university college in the fields of
hospitality and culinary arts.
Situated in the Golden Triangle
of Kuala Lumpur, the city campus
is located on the 11th and 14th
floors of Berjaya Times Square.
It is equipped with the most
comprehensive and advanced
facilities that mirror real-world
settings.
Berjaya UCH also offers
programmes in business, liberal
arts, tourism and events
management.
Its affiliation with the Berjaya
Corporation Group of Companies
allows Berjaya UCH to host the Tan
Sri Vincent Tan International
Scholarship and Bursary 2017,
which is open to local and
international students.

Ng with his silver medal and winners certificate for his achievement at
the ACA World Championship.

Budding interest
> FROM PREVIOUS PAGE
The flowers appeared to be
unique to the panel of judges
and I also added a touch of
Malaysian kampung-style
doodling to my artwork.
To his juniors who would like
to participate in competitions of
this nature, he adds, I would
like to urge young people out
there to try their hand at the
competition next year.
Money cannot buy the
exposure you will get. You have
to get out there to gain the
experience and, in the process,
you will learn more and become
more marketable.
Ngs mentor and lecturer,
Yong Cheng Fei, is proud of his
students win, saying, Ng has
been a hardworking and
talented student since he was
studying at the diploma level.
He truly deserves this award.
Besides him, there are many
talented and well-trained
students in our faculty waiting
to bloom. Our creative arts
programmes are kept up to date
to ensure students learn the
latest software and equipment
so that they can hit the ground
running when they join the
industry.
This is not the first time our
student has made an appearance
on the international scene. We
hope that we can do better in
the world championship next
year.
For his win, Ng took home the
prize of US$2,500 (RM11,056),
a medal of achievement, a
winners certificate and a
four-year membership plan
for Adobe Creative Cloud
design software.
To find out more about
multimedia design and other
programmes offered by FSAH
as well as the scholarships
available, visit TAR UC Kuala
Lumpur Main Campus or any of
the branch campuses in Penang,
Perak, Johor, Pahang and Sabah
to enquire.

n For more information, visit

www.tarc.edu.my.

Ngs award-winning
Make it Bloom poster.
8 Course Focus
ON March 8, The University of
Nottingham Malaysia Campus
(UNMC) launched Gender
Equality in Nottingham (GEN), a
university-wide event that
advocates gender equality, with a
talk titled Inspiration towards the
Journey of Becoming the Best.
The event was a culmination of
the International Womens Day
Celebration at UNMC. Formerly
known as Women in Science,
Engineering and Technology
(WinSET), GEN was renamed to
ensure inclusiveness and equality
for both genders.
The day-long event held at
the university received strong
support from the senior
management and featured
speakers from all members of
its management board chief
executive officer and provost
Prof Graham Kendall, vice
provost (teaching and learning)
Prof Fon Sim Ong, vice provost
(research and knowledge
exchange) Prof Claire OMalley,
Faculty of Sciences dean Prof
Andrew Morris, Faculty of
Engineerings dean Prof Andy
Chan and Faculty of Arts & Social
Sciences dean Prof Lee Chew
Ging.
According to Prof Kendall,
Equality and inclusiveness is at
the heart of what we do. We are
doing our utmost to ensure
that everyone has an equal
opportunity in every aspect of
our operation, be that academic
or professional services.
Many of our colleagues
are involved in advocating
inclusive education and gender
equality, promoting the science
and engineering disciplines
to both women and men as
exciting career options,
as well as increasingly looking
Upholding gender equality
gender equality and develop a
feminist-friendly environment for
our staff and students to excel in
their career and studies. Gender
equality would guarantee a
progressive future for all of us in
higher education.
The plenary talk was presented
by The University of Nottingham
pro-vice-chancellor for research
and knowledge exchange
Prof Dame Jessica Corner.
Prof Corner has more than
30 years of experience in higher
education and has been active in
cancer research.
She is the chair of the Council
of Deans of Health in the United
Kingdom and chair of Higher
Education Funding Council for
Englands Health Education
Advisory Committee.
She was appointed a Dame
Commander of the Order of the
British Empire (DBE) in 2014 for
services to healthcare research and
education and elected a fellow of
the Academy of Medical Sciences in
2015.
The event also witnessed the
presentation of Mentor-Mentee, a
programme run by WinSET/GEN to
help academic staff achieve more
opportunities for career
advancement. The pioneer batch
completed the training in
(From left) Dr Geetha Baskaran, Prof Graham Kendall and Prof Sandy Loh at December last year.
the launch of Gender Equality in Nottingham (GEN). This contributes to the
development of mentees research,
at the social sciences and focusing would increase the number of teaching and soft skills, particularly
on those subjects. members who are interested to with respect to career satisfaction,
GEN chair Prof Sandy Loh says, join us. career management and collegial
I believe the new branding of GEN Together, let us work towards networking.
THE STAR, TUESDAY 11 APRIL 2017
At the end of last years
programme, an award for
excellence in mentoring was
presented as an acknowledgement
of outstanding achievement.
UNMCs gender equality
initiatives bore fruit in 2014
when the Faculty of Science
became the first international
holder of an Athena SWAN Award
from the UKs Equality Challenge
Unit.
The award recognises
commitment to advancing
womens careers in science,
technology, engineering,
mathematics and medicine
(STEMM) in higher education and
research.
We are proud to have achieved
this significant milestone and we
are using it is a platform for many
of our other initiatives, says Prof
Kendall.
This event serves as a reminder
to the Nottingham community that
gender equality is important. We
are supportive of the efforts of
GEN and wish it success in all its
endeavours.
The UNMC GEN committee
consists of the chair Prof Loh,
vice chairs Dr Geetha Baskaran
and Dr Lau Phei Li,
communications officer Dr Show
Pau Loke, external relations liaison
officer Dr Lim Siew Shee,
university advisor Prof Kendall,
and faculty advisors Prof Morris,
Prof Chan and Prof Lee.
n For more information, visit
www.nottingham.edu.my.