Guilt by Association

By Aiden Kjeldsen and Kevin Sittner

Definition

The attribution of guilt to individuals because of the people,

regions, organizations, or ideas with which they associate, rather
than because of any wrongdoing that they have committed.
Association of Skin Color with Criminality
 The typography and
The 1800s working class
gentleman gives a low cost
The Pringles Can arrangement of the font and
logo adds a feel of social class
accepting perception acceptance as well as a bold
timeless feel that dares the
more elevated social classes to
try this product and to
experience the great flavor for
The chip a top of the a great price
I Informs the viewer
subliminally of what
they are eating.

The red and yellow colour

Everything in the scheme evokes hunger and
foreground and center entertainment
stagerepresents an
equal and even playing
field for all buyers.
Analysis of Pringles Can
As the human eye glimpses the pringles can they are drawn to the irresistible and captivating
red and yellow colour scheme, which evokes hunger and the impression of entertainment.
The subtle subliminal messaging of the chip a top the I gives the viewer the idea that chips
are associated with the brand. The classy showtime business 1800s gentleman, gives the
onlooker a consortium with this brand: It is the choice snack for the middle class worker. The
typography and arrangement of the font and logo adds a feel of social class acceptance as
well as a bold timeless feel that dares the more elevated social classes to try this product and
to experience the great flavor for a great price. Furthermore, with everything on the add being
set in the foreground, it puts all buyers on an even playing field. When eating Pringles, one is
poorly generalized as mainstream low quality eater, who does not have the care or luxury to
eat and enjoy high quality brands, because they are to busy and concerned about their
middle class occupation.
 #deleteUber Tweet Call to action invites the
Hashtag used as a masses to support a
virtual rallying cry to seemingly meaningful
gather support and cause
attention
General, charged
Clear association of choice of diction to
Donald Trumps values, trigger a reaction
with those of Ubers based upon impulse,
CEO, as well as with rather than thought
Ubers employees
Unqualified
Use of established guilt generalization implies
aids in the support of that because few of
an alternative Uber workers have
ride-sharing service and taken unreasonable
implies the innocence actions, the entirety of
of Lyft Uber is unreasonable
Analysis of #deleteUber Tweet
Shortly following the outburst of stigma regarding Ubers role as the only service offering rides from
John F. Kennedy International Airport in New York on the day of President Trumps travel ban, twitter
users showcased Ubers attempt to regulate its workers, giving people another reason to delete
Uber, and take to social media. In the previous tweet, an anonymous user took advantage of both the
popular #deleteUber as well as the empowering statement join me in order to not only gather
support, attract attention, and offer an invitation, but to offer innocence by association to those who
aid in the removal of the malicious Uber app from smartphones. The users limited, yet emotionally
charged diction, such as terrible and hates, appeal to the most primal aspect of human nature,
allowing our reptilian hot buttons to be triggered, ultimately forcing us to act, and think upon
impulse. The phrase supports trump simply acts as a poor generalization, failing to cite any
connection, yet implying that the CEO of Ubers place in Trumps Advisory has negatively impacted
Travis Kalanicks values as well as those of Uber itself, complete with its drivers. Furthermore, the
phrase hates its employees remains vague and fails to be addressed, giving a reader the idea that
even Uber drivers wish to be regulated and supposedly indoctrinated. To this end, the anonymous
twitter user associates the values, practices, and nature of Donald Trump with those of Kalanick as
well as with the entirety of Uber workers, and finally used Ubers verdict, guilty, to offer innocence by
association to supporters of an alternate ride-sharing service, Lyft.
 jetGRANDEUR
Forget familiar. Welcome exciting.

At jetGRANDEUR, we have guaranteed the

safety of our flights and elevated the Life was never about the destination, but the
quality of our in-flight experience, all journey, and jetGRANDEUR holds true to this
while taking you to new destinations. value.John Madden, satisfied customer
 Taking You Where You Dont Want to Go
The use of cool
colours give the Elongated
advertisement a typography is
exclusive symbolic of the
extravagant elevated and
nightclub feel, lavish lifestyles
which our target which our target
audience desires. audience lives.
Use of Ad
Verecundiam is in Use of False
order to offer Analogy is used to
customers a support a belief
perspective from a which may hold
similar customer. true for life, but not
for air travel.
The borders of
the text boxes The lack of borders represent a
add the boldness Use of the fallacy Premise and the Common Ground as
freeness and a life which is full,
and eye catching the premise that all things familiar are not exhilarating,
because the lack of visual
look of neon thereby distinguishing our brand from our competitors.
boundaries free us from our
signs. unimpulsive mind.
Analysis of jetGrandeur Advertisement
Our fine product is the grade A ultra high cost
carrier airline that is catered to the one percent.
The ad set on the elaborate New York skyline with
cool colors and eye-catching, pink text boxes that
offers the reader a reminiscent feel of an
extravagant nightclub with bold, inviting neon
signs. The elegant typography and sharp lines
further support that only the most accomplished
and wealthy can fly our elite airline. The lack of
borders is a visual representation of a life without
guilts and worries tying you down: you can be free
to do as you please while taking a night on the
town, above an unfamiliar one. In order to appeal
to our upper out of sight audience, we opted to
include a wrongful
comparison of dissimilar areas of life--our
journey, and our air travel--to open the eyes of
our nuanced customers. Our reference to John
Madden, a wealthy, accomplished football
player, coach, and sportscaster, aids in our
appeal to the one percent. Madden, however,
has not traveled by plane since 1979, making
this an unsound appeal to authority.
Furthermore, the use of terms which must be
accepted as true influence customers to adopt
an unreasonable belief: all which is exciting is
new and all which is familiar is not. To this end,
we aimed to not only create a company, but a
culture and a lovemark in the hearts of our
customers.
 Sources
Family Guy image:

https://images-cdn.9gag.com/photo/6843077_700b.jpg

Pringles Logo:

http://seeklogo.com/images/P/pringles-logo-62748614CC-seeklogo.com.gif

Airplane clip art:

hhttp://billionphotos.com/Media/Detail/935893/clipart-Airplane-Silhouette-Travel-Jet-Air-Vehicle-vec
tor-cut-out

Guilt by association definition:

http://www.dictionary.com/browse/guilt-by-association