A

PROJECT REPORT ON

CORPORATE SOCIAL RESPONSIBILITY OF PEPSICO

SUBMITTED

IN FULFILMENT OF REQUIREMENT FOR THE AWARD OF DEGREE

OF MASTERS OF COMMERCE IN BANKING AND FINANCE

SUBMITTED BY

xxxxxxxxxxxxxxxxx

ROLL NO. 96999

MCOM (BANKING & FINANCE)

PART 1

PROJECT GUIDE

PROF. xxxxxxxxxxxxxxx

SUBMITTED TO

UNIVERSITY OF MUMBAI

(2015-16)
 CONTENTS
1. CORPORATE SOCIAL RESPONSIBILITY
INTRODUCTION
CSR APPROACHES
IMPLEMENTATION
SOCIAL ACTION
SOCIALLY RESPONSIBLE INVESTING
LAWS
2. PEPSICO AS A MULTINATIONAL COMPANY
HISTORY AND ORIGIN
MISSION AND VISION
ACQUISITIONS AND MERGER
3.CSR ADOPTED BY PEPSICO
WATER CONSERVATION
WASTE TO WEALTH
AGRICULTURE PARTNERSHIP
WITH FARMERS
HEALTHY KIDS
SOCIAL ISSUES
4.CONCLUSION
5.BIBLIOGRAPHY
 OBJECTIVE OF STUDY

This project has been made to study about

CORPORATESOCIAL RESPONSIBILTY ADOPTED BY
PEPSICO
The main aim of this work is to introduce the social
climatealong with the corporate world and to study its
responsibilities. By discussing this mutual relation, between
society and corporate firms, we can understand the positives of
their interaction
The aim is also to understand various social issues which could
easily be solved by the firms.
 CHAPTER ONE
CORPORATE SOCIAL
RESPONSIBILITY

1.1 INTRODUCTION
Corporate social responsibility (CSR, also called corporate
conscience, corporate citizenship or responsible business) is a form of corporate
self-regulation integrated into a business model. CSR policy functions as a self-
regulatory mechanism whereby a business monitors and ensures its active
compliance with the spirit of the law, ethical standards and national or
international norms. With some models, a firm's implementation of CSR goes
beyond compliance and engages in "actions that appear to further some social
good, beyond the interests of the firm and that which is required by law." The aim
is to increase long-term profits through positive public relations, high ethical
standards to reduce business and legal risk, and shareholder trust by taking
responsibility for corporate actions.

Proponents argue that corporations increase long-term profits by operating with a

CSR perspective, while critics argue that CSR distracts from businesses' economic
role. A 2000 study compared existing econometric studies of the relationship between
social and financial performance, concluding that the contradictory results of
previous studies reporting positive, negative, and neutral financial impact, were
due to flawed empirical analysis and claimed when the study is properly specified,
CSR has a neutral impact on financial outcomes.

Political sociologists became interested in CSR in the context of theories

of globalization, neoliberalism and late capitalism. Some sociologists viewed CSR as a
form of capitalist legitimacy and in particular point out that what began as a social
movement against uninhibited corporate power was transformed by corporations
into a 'business model' and a 'risk management' device, often with questionable
results.

CSR is titled to aid an organization's mission as well as a guide to what the

company stands for its consumers. Business ethics is the part of applied ethics that
examines ethical principles and moral or ethical problems that can arise in a
business environment. ISO 26000 is the recognized international standard for CSR.
Public sector organizations (the United Nations for example) adhere to the triple
bottom line (TBL). It is widely accepted that CSR adheres to similar principles, but
with no formal act of legislation.

1.2 DEFINATION

The term "corporate social responsibility" became popular in the 1960s and has
remained a term used indiscriminately by many to cover legal and moral
responsibility more narrowly construed.

Business Dictionary defines CSR as "A companys sense of responsibility towards

the community and environment (both ecological and social) in which it operates.
Companies express this citizenship

(1) Through their waste and pollution reduction processes,

(2) By contributing educational and social programs and

(3) By earning adequate returns on the employed resources."

 1.3 CONSUMER PERSPECTIVE

Most consumers agree that while achieving business targets, companies should do
CSR at the same time. Most consumers believe companies doing charity will
receive a positive response. Somerville also found that consumers are loyal and
willing to spend more on retailers that support charity. Consumers also believe that
retailers selling local products will gain loyalty. Smith (2013) shares the belief that
marketing local products will gain consumer trust. However, environmental efforts
are receiving negative views given the belief that this would affect customer
service. Oppewal et al. (2006) found that not all CSR activities are attractive to
consumers. They recommended that retailers focus on one activity. Becker-Olsen
(2006) found that if the social initiative done by the company is not aligned with
other company goals it will have a negative impact. Mohr et al.(2001) and Groza et
al. (2011) also emphasize the importance of reaching the consumer.

1.4 CSR APPROACHES

Some commentators have identified a difference between the Canadian (Montreal

school of CSR), the Continental and the Anglo-Saxon approaches to CSR. It is said that
for Chinese consumers, a socially responsible company makes safe, high-quality
products; for Germans it provides secure employment; in South Africa it makes a
positive contribution to social needs such as health care and education. And even
within Europe the discussion about CSR is very heterogeneous.

A more common approach to CSR is corporate philanthropy. This includes monetary

donations and aid given to non-profit organizations and communities. Donations
are made in areas such as the arts, education, housing, health, social welfare and
the environment, among others, but excluding political contributions and
commercial event sponsorship.

Another approach to CSR is to incorporate the CSR strategy directly into

operations. For instance, procurement of Fair Trade tea and coffee.

Creating Shared Value, or CSV is based on the idea that corporate success and social
welfare are interdependent. A business needs a healthy, educated workforce,
sustainable resources and adept government to compete effectively. For society to
thrive, profitable and competitive businesses must be developed and supported to
create income, wealth, tax revenues and philanthropy. The Harvard Business
Review article Strategy & Society: The Link between Competitive Advantage and
Corporate Social Responsibility provided examples of companies that have
developed deep linkages between their business strategies and CSR. CSV
acknowledges trade-offs between short-term profitability and social or
environmental goals, but emphasizes the opportunities for competitive advantage
from building a social value proposition into corporate strategy. CSV gives the
impression that only two stakeholders are important - shareholders and consumers.

Many companies employ benchmarking to assess their CSR policy, implementation

and effectiveness. Benchmarking involves reviewing competitor initiatives, as well
as measuring and evaluating the impact that those policies have on society and the
environment, and how others perceive competitor CSR strategy.

1.5 IMPLEMENTATION

CSR may be based within the human resources, business development or

public relation department of an organization, or may be a separate unit reporting
to the CEO or the board of directors. Some companies approach CSR without a
clearly defined team or program. For example, see the ethnographic study of social
responsibility as a subjective state, conducted in a UK-based multi-national
corporation. Results revealed four different modes of moral commitment to social
responsibility and sustainability, with the 'Conformist' mode representing the
majority of employees. Some of these were in formal CSR roles. Interestingly,
support was found for the notion of corporate social entrepreneurship: a
minority of employees, driven by their dominant self-transcendent values. These
individuals had enlarged their own job roles of their own volition and were
progressing a social agenda, in addition to their formal job role to achieve the
company's profit targets.
 1.6 COMMON ACTIONS

Common CSR actions include:

Environmental sustainability: recycling, waste management, water

management, renewable energy, reusable materials, 'greener' supply chains,
reducing paper use and adopting Leadership in Energy and Environmental
Design (LEED) building standards.

Community involvement: This can include raising money for local charities,
providing volunteers, sponsoring local events, employing local workers,
supporting local economic growth, engaging in fair trade practices, etc.

Ethical marketing: Companies that ethically market to consumers are

placing a higher value on their customers and respecting them as people who
are ends in themselves. They do not try to manipulate or falsely advertise to
potential consumers. This is important for companies that want to be viewed as
ethical.
 1.7 SOCIAL LICENSE

Social license refers to a local communitys acceptance or approval of a

company. Social license exists outside formal regulatory processes. Social license
can nevertheless be acquired through timely and effective communication,
meaningful dialogue and ethical and responsible behavior.

Displaying commitment to CSR is one way to achieve social license, by enhancing

a companys reputation.

1.8 REDUCED SCRUTINY

Corporations are keen to avoid interference in their business

through taxation and/or regulations. A CSR program can persuade governments
and the public that a company takes health and safety, diversity and the
environment seriously, reducing the likelihood that company practices will be
closely monitored.
 1.9 SOCIALLY RESPONSIBLE INVESTING

Shareholders and investors, through socially responsible investing are using

their capital to encourage behavior they consider responsible. However, definitions
of what constitutes ethical behavior vary. For example, some religious investors in
the US have withdrawn investment from companies that violate their religious
views, while secular investors divest from companies that they see as imposing
religious views on workers or customers.

1.11 SHAREHOLDER ADVOCACY

Non-profits such as Ceres (organization) and As You Sow, and investing firms
such as Calvert Investments promote corporate responsibility through
shareholder mobilization and corporate engagement.

1.12 CREATING SHARED VALUE

Non-governmental organizations are also taking an increasing role, leveraging
the media and the Internet to increase the visibility of corporate behavior. Through
education and dialogue, the development of community awareness in pushing
businesses to change their behavior is growing.

Creating Shared Value (CSV) claims to be more community aware than CSR.
Several companies are refining their collaboration with stakeholders accordingly.

1.13 PUBLIC POLICIES

Some national governments promote socially and environmentally responsible

corporate practices. The heightened role of government in CSR has facilitated the
development of numerous CSR programs and policies.Various European
governments have pushed companies to develop sustainable corporate
practices.CSR critics such as Robert Reich argued that governments should set
the agenda for social responsibility with laws and regulation that describe how to
conduct business responsibly.

The Heilbronn Declaration is a voluntary agreement of enterprises and

institutions in Germany especially of the Heilbronn-Franconia region signed the
15th of September 2012. The approach of the Heilbronn Declaration targets the
decisive factors of success or failure, the achievements of the implementation and
best practices regarding CSR. A form of responsible entrepreneurship shall be
initiated to meet the requirements of stakeholders trust in economy. It is an
approach to make voluntary commitments more binding.

1.14 LAWS

In the 1800s,the US government could take away a firm's license if it acted

irresponsibly. Corporations were viewed as "creatures of the state" under the law.
In 1819, the United Court in Dartmouth College Vs Woodward established a
corporation as a legal person in specific contexts. This ruling allowed corporations
to be protected under the Constitution and prevented states from regulating
firms. Recently countries included CSR policies in government agendas.

On 16 December 2008, the Danish parliament adopted a bill making it mandatory

for the 1100 largest Danish companies, investors and state-owned companies to
include CSR information in their financial reports. The reporting requirements
became effective on 1 January 2009. The required information included:

CSR/SRI policies

How such policies are implemented in practice

Results and management expectations

CSR/SRI is voluntary in Denmark, but if a company has no policy on this it must
state its positioning on CSR in financial reports.

In 1995, item S50K of the Income Tax Act of Mauritius mandated that companies
registered in Mauritius paid 2% of their annual book profit to contribute to the
social and environmental development of the country. In 2014, India also enacted a
mandatory minimum CSR spending law. Under Companies Act, 2013, any
company having a net worth of 500 crore or more or a turnover of 1,000 crore or a
net profit of 5 crore must spend 2% of their net profits on CSR activities. The rules
came into effect from 1 April 2014.

1.15 GEOGRAPHY

Corporations that employ CSR behaviors do not always behave consistently in all
parts of the world. Conversely, a single behavior may not be considered ethical in
all jurisdictions. E.g., some jurisdictions forbid women from driving, while others
require women to be treated equally in employment decisions.
CHAPTER TWO PEPSICO
AS A MULTINATIONAL
COMPANY
 2.1 HISTORY AND ORIGIN

PepsiCo Inc. is an American multinational food, snack and beverage

corporation headquartered in Purchase, New York, United States, with interests in
the manufacturing, marketing, and distribution of grain-based snack foods,
beverages, and other products. PepsiCo was formed in 1965 with the merger of
the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its
namesake product Pepsi to a broader range of food and beverage brands, the largest
of which includes an acquisition of Tropicana in 1998 and of Quaker Oats in 2001,
which added the Gatorade brand to its portfolio.

As of January 26, 2012, 22 of PepsiCo's brands generated retail sales of more than
$1 billion a piece, and the company's products were distributed across more than
200 countries, resulting in annual net revenues of $43.3 billion. Based on net
revenue, PepsiCo is the second largest food and beverage business in the world.
Within North America, PepsiCo is the largest food and beverage business by net
revenue.

Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006.
The company's beverage distribution and bottling is conducted by PepsiCo as well
as by licensed bottlers in certain regions. Approximately 274,000 employees
generated $66.415 billion in revenue as of 2013.

FOUNDER- DONALD KENDAL & HERMAN LAY.

PepsiCo entered India in 1989 and has grown to become one of the countrys
leading food and beverage companies. One of the largest multinational investors in
the country, PepsiCo has established a business which aims to serve the long term
dynamic needs of consumers in India. PepsiCo India and its partners have invested
more than U.S.$1 billion since the company was established in the country.
PepsiCo provides direct and indirect employment to 150,000people including
suppliers and distributors. PepsiCo nourishes consumers with a range of products
from treats to healthy eats that deliver joy as well as nutrition and always, good
taste. PepsiCo Indias expansive portfolio includes iconic refreshment beverages
Pepsi, 7 UP, Miranda and Mountain Dew, in addition to low calorie options such as
Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water,
isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based
drinks Tropicana Nectars, Tropicana Twister and Slice. Local brands
LeharEvervess Soda, Dukes Lemonade and Mangola add to the diverse range of
brands. PepsiCos foods company, Frito-Lay, is the leader in the branded salty
snack market and all Frito Lay products are free of trans-fat and MSG. It
manufactures Lays Potato Chips, Cheetos extruded snacks, Uncle Chipps and
traditional snacks under the Kurkure and Leharbrands. The companys high fibre
breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the
healthful choices available to consumers. Frito Lays coreproducts, Lays, Kurkure,
Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce
saturated fats and all of its products contain voluntary nutritional labeling on their
packets. The group has built an expansive beverage and foods business. To support
its operations, PepsiCo has 43 bottling plants in India, of which 15 are company
owned and 28 are franchisee owned. In addition to this, PepsiCos Frito Lay foods
division has 3 state-of-the-art plants. PepsiCos business is based on its
sustainability vision of making tomorrow better than today. PepsiCos commitment
to living by this vision every day is visible in its contribution to the country,
consumers and farmers.

ORIGIN
The recipe for the soft drink Pepsi was first developed in the 1880s by Caleb
Bradham, a pharmacist and industrialist from New Bern, North Carolina. He
coined the name "Pepsi-Cola" in 1898. As the cola developed in popularity, he
created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in
1903. The Pepsi-Cola Company was first incorporated in the state of Delaware in
1919. The company went bankrupt in 1931 and on June 8 of that year, the
trademark and syrup recipe were purchased by Charles Guth who owned a syrup
manufacturing business in Baltimore, Maryland. Guth was also the president
of Loft, Incorporated, a leading candy manufacturer, and he used the company's
labs and chemists to reformulate the syrup. He further contracted to stock the soda
in Loft's large chain of candy shops and restaurants, which were known for their
soda fountains, used Loft resources to promote Pepsi, and moved the soda
company to a location close by Loft's own facilities in New York City. In 1935, the
shareholders of Loft sued Guth for his 91% stake of Pepsi-Cola Company in the
landmark case Guth v. Loft Inc. Loft won the suit and on May 29, 1941 formally
absorbed Pepsi into Loft, which was then re-branded as Pepsi-Cola Company that
same year. Loft restaurants and candy stores were spun off at this time. In the early
1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and
purchase of Mountain Dew.

In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo,
Inc... At the time of its foundation, PepsiCo was incorporated in the state
of Delaware and headquartered in Manhattan, New York. The company's
headquarters were relocated to their present location of Purchase, New York in
1970, and in 1986 PepsiCo was reincorporated in the state of North Carolina
Between 1990 and 1995, PepsiCo funded The MacNeil/Lehrer NewsHour on
public television

PepsiCo, Inc. is currently one of the most successful consumer products company
in the world with annual revenues exceeding $30 billion and has more than
480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated
in 1931, known as Loft Inc. Once known as Pepsi-Cola, the company expanded its
business and adopted its current name, PepsiCo, after a merger with Frito-Lay in
1965. This merger dramatically increased PepsiCo's market potential and set the
foundation for the company's tremendous growth. PepsiCo's products are
recognized and are most respected all around the globe. Currently, PepsiCo
divisions operate in three major US and international businesses: beverages, snack
foods, and restaurants. In each of these businesses, PepsiCo has attained a
leadership position as being the world leader in soft drink bottling g, the world
largest snack chip producer, and the world largest franchised and company
operated restaurant system. The corporations increasing success has been based on
high standards of performance, marketing strategies, competitiveness,
determination, commitment, and the personal and professional integrity of their
people, products and business practices PepsiCo's overall mission is to increase the
value of our shareholders' investments through sales growth, investments and
financial activities. PepsiCo believes their success depends upon the quality and
value of their products by providing a safe, whole some, economically efficient and
a healthy environment for their customers; and by providing a fair return to their
investors while maintaining the highest standards of integrity. PepsiCo products are
enjoyed by consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $66 billion in net
revenue in 2014, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCos
product portfolio includes a wide range of enjoyable foods and beverages,
including 22 brands that generate more than $1 billion each in estimated annual
retail sales.
At the heart of PepsiCo is Performance with Purposeour goal to deliver top-tier
financial performance while creating sustainable growth and shareholder value. In
practice, Performance with Purpose means providing a wide range of foods and
beverages from treats to healthy eats; finding innovative ways to minimize our
impact on the environment and reduce our operating costs; providing a safe and
inclusive workplace for our employees globally; and respecting, supporting and
investing in the local communities where we operate.

2.2 MISSION AND VISION.

At PepsiCo we believe that business and society can thrive together. We are guided
by Performance with Purpose: delivering top-tier results in a way that sustains and
respects business, society and the planet.

MISSION.

"To be the worlds premier consumer products company focused on

convenience foods and beverages. We seek to produce healthy financial
rewards to investors as we provide opportunities for growth and enrichment
to our employees, our business partners and the communities in which we
operate. And in everything we do, we strive for honesty, fairness sand
integrity."

As one of the largest food and beverage companies in the world, our mission is to
provide consumers around the world with delicious, affordable, convenient and
complementary foods and beverages from wholesome breakfasts to healthy and
fun daytime snacks and beverages to evening treats. We are committed to investing
in our people, our company and the communities where we operate to help position
the company for long-term, sustainable growth.

VISION

At PepsiCo, we're committed to achieving business and financial success

while leaving a positive imprint on society delivering what we
call Performance with Purpose.

In practice, Performance with Purpose means providing a wide range of foods and
beverages from treats to healthy eats; finding innovative ways to minimize our
impact on the environment and reduce our operating costs; providing a safe and
inclusive workplace for our employees globally; and respecting, supporting and
investing in the local communities where we operate.

Wherever we do business, Performance with Purpose is our guide. We believe that

delivering for our consumers and customers, protecting the environment, sourcing
with integrity and investing in our employees are not simply good things to do, but
that these actions fuel our returns and position PepsiCo for long-term, sustainable
growth.

Guiding principles.
 To advance our mission and vision with honesty, fairness and integrity, we are
committed to six guiding principles. When conducting business around the
world, we must always strive to:

Care for our customers, our consumers and the world we live in.

We are driven by the intense, competitive spirit of the marketplace, but we direct
this spirit toward solutions that benefit both our company and our constituents. We
see our success as inextricably linked to that of our customers, consumers and
communities.

Sell only products we can be proud of.

The true test of our standards is our own consumption and endorsement of the
products we sell. Without reservation. Our confidence helps ensure the quality of
our products, from the moment we purchase ingredients to the moment it reaches
the consumer's hand.

Speak with truth and candor.

We tell the whole story, not just what's convenient to our individual goals. In
addition to being clear, honest and accurate, we are responsible for ensuring our
communications are understood.

Win with diversity and inclusion.

We embrace people with diverse backgrounds, traits and ways of thinking. Our
diversity brings new perspectives into the workplace and encourages innovation, as
well as the ability to identify new market opportunities.

Balance short-term and long-term.

In every decision, we weigh both short-term and long-term risks and benefits.
Maintaining this balance helps sustain our growth and ensures our ideas and
solutions are relevant both now and in the future.

Respect others and succeed together.

Our mutual success depends on mutual respect, inside and outside the company. It
requires people who are capable of working together as part of a team or informal
collaboration. While our company is built on individual excellence, we also
recognize the importance and value of teamwork in turning our goals into
accomplishments.

Note from the Ceo of Pepsico. Indra Nooyi.

"Performance with Purpose means just what it says. It is delivering results in the
right way, in a sustained way. It means we live our values and do so in a way that
fuels our performance. We like to think of it as the way we strive to 'future-proof'
PepsiCo."

2.3 ACQUISITIONS AND MERGER

ACQUISITIONS.

Between the late-1970s and the mid-1990s, PepsiCo expanded via acquisition of
businesses outside of its core focus of packaged food and beverage brands;
however it exited these non-core business lines largely in 1997, selling some, and
spinning off others into a new company named Tricon Global Restaurants, which
later became known as Yum! Brands, Inc. PepsiCo also previously owned several
other brands that it later sold so it could focus on its primary snack food and
beverage lines, according to investment analysts reporting on the divestments in
1997. Brands formerly owned by PepsiCo include: Pizza Hut, Taco Bell, KFC, Hot
'n Now, East Side Mario's, D'Angelo Sandwich Shops, Chevys Fresh
Mex, California Pizza Kitchen, Stolichnaya[(via licensed agreement), Wilson
Sporting Goods and North American Van Lines.
In August 2009, PepsiCo made a $7 billion offer to acquire the two largest bottlers
of its products in North America: Pepsi Bottling Group and PepsiAmericas. In
2010 this acquisition was completed, resulting in the formation of a new wholly
owned subsidiary of PepsiCo, Pepsi Beverages Company In February 2011, the
company made its largest international acquisition by purchasing a two-thirds
(majority) stake in Wimm-Bill-Dann Foods, a Russian food company that produces
milk, yogurt, fruit juices, and dairy products.[22] When it acquired the remaining
23% stake of Wimm-Bill-Dann Foods in October 2011, PepsiCo became the
largest food and Beverage Company in Russia.

In July 2012, PepsiCo announced a joint venture with the Theo Muller Group
which was named Muller Quaker Dairy. This marked PepsiCo's first entry into the
dairy space in the US

1965.

In August 2009, PepsiCo made a $7 billion offer to acquire the two largest bottlers
of its products in North America: Pepsi Bottling Group and PepsiAmericas. In
2010 this acquisition was completed, resulting in the formation of a new wholly
owned subsidiary of PepsiCo, Pepsi Beverages Company In February 2011, the
company made its largest international acquisition by purchasing a two-thirds
(majority) stake in Wimm-Bill-Dann Foods, a Russian food company that
produces milk, yogurt, fruit juices, and dairy products.[22] When it acquired the
remaining 23% stake of Wimm-Bill-Dan Foods in October 2011, PepsiCo became
the largest food and Beverage Company in Russia.

In July 2012, PepsiCo announced a joint venture with the Theo Muller Group
which was named Muller Quaker Dairy. This marked PepsiCo's first entry into the
dairy space in the US.
 1966

Doritos brand tortilla chips are introduced. They are destined to become
the most popular snack chip in the United States. Pepsi enters Japan and
Eastern Europe.

1970

PepsiCo moves from New York City to its new world headquarters in Purchase,
N.Y. The new corporate headquarters features a building by one of America's
foremost architects, Edward Durrell Stone (1902-1978), set on a 144-acre campus
amid an outdoor sculpture garden. Frito-Lay begins a program of expansion.

Over the next decade, the company opens, on average, more than one new plant a
year.Pepsi is the first company to respond to consumer preference with lightweight,
recyclable, plastic bottles, and introduces the industry's first two-litter bottle.

1971.

PepsiCo Chief Executive Officer Donald M. Kendall assumes the position

of chairman of the board of directors on the retirement of Herman W. Lay.
Lay maintains an active role in the corporation until his death December 6,
1982.

Pepsi-Cola introduces a new, modern looking logo, still featuring the red,
white, and blue color scheme adopted in 1943.

1973.

Foods International, later called PepsiCo Foods International (PFI) and

subsequently named Frito-Lay International, is established to market snack
foods around the world.

1976-1977
PepsiCo adopts its Code of Worldwide Business Conduct. Pepsi Light, with
a distinctive lemon taste, is introduced as an alternative to traditional diet
colas. For the first time; Pepsi-Cola becomes the number one cola drink in
supermarkets.

PepsiCo acquires Pizza Hut, Inc.

1980-1990

The cola war takes "one giant sip for mankind," when a Pepsi "space can"
is successfully tested aboard the space shuttle.

PepsiCo is now the largest company in the beverage industry and its
products are available in nearly 150 countries and territories.

Pepsi distributes products in China. PepsiCo is listed on the Tokyo stock

exchange. Pepsi-Cola acquires Mug Root Beer. PepsiCo purchases
Kentucky Fried Chicken (KFC).

Chase", a four-part Pepsi ad featuring Michael Jackson in his first-ever

episodic commercial, airs during the Grammy Awards and becomes the
most-watched commercial in advertising history.

PepsiCo acquires Walkers Crisps and Smith Crisps, two of the United
Kingdom's leading snack food companies.

PepsiCo enters the top 25 of the Fortune 500 ranking.

1990-2000

PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie

company.

PepsiCo signs the largest commercial trade agreement in history with the
Soviet Union.

Pepsi-Cola forms a joint venture with Unilever to develop and market tea-
based drinks. Ray Charles teams up with the Uh-Huh Girls. The slogan for
Diet Pepsi is modified to "You Got the Right One Baby, Uh-Huh!"
After a 27-year absence, Pepsi returns to Broadway with the lighting of a
spectacular new neon sign in Times Square.

Pepsi-Cola introduces freshness dating.

Pepsi-Cola is the first major soft drink maker to begin producing and distributing
its product in Vietnam.

PepsiCo and Starbucks form the North American Coffee Partnership to

jointly develop ready-to-drink coffee beveragesFrito-Lay announces plans
to buy the 104-year-old snack Cracker Jack.

Aquafina bottled water is rolled-out nationally.

PepsiCo spins off Kentucky Fried Chicken, Pizza Hut and Taco Bell as
Tricon Global Restaurants, Inc.

PepsiCo acquires Tropicana Products from Seagram Company Ltd., the

biggest acquisition ever undertaken by PepsiCo.

Frito-Lay becomes the snack chip leader in South and Central America as it
enters a joint venture with Empreseas Polar SA of Venezuela.

The Pepsi-Cola Company celebrates its 100th anniversary.

2000-2010

PepsiCo announced its intent to acquire Naked Juice Company and the New
Zealand snack company Bluebird Foods.

PepsiCo completes the acquisition of Stacy's Pita Chip Co.

 2.4 COMPETITON
The Coca-Cola Company has historically been considered PepsiCo's primary
competitor in the beverage market and in December 2005, PepsiCo surpassed The
Coca-Cola Company in market value for the first time in 112 years since both
companies began to compete. In 2009, The Coca-Cola Company held a higher
market share in carbonated soft drink sales within the U.S. In the same year,
PepsiCo maintained a higher share of the U.S. refreshment beverage market,
however, reflecting the differences in product lines between the two companies. As
a result of mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s
and 2000s, its business has shifted to include a broader product base, including
foods, snacks and beverages. The majority of PepsiCo's revenues no longer come
from the production and sale of carbonated soft drinks. Beverages accounted for
less than 50 percent of its total revenue in 2009. In the same year, slightly more
than 60 percent of PepsiCo's beverage sales came from its primary non-carbonated
brands, namely Gatorade and Tropicana.

PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S.
snack food market, accounting for approximately 39 percent of U.S. snack food
sales in 2009.One of PepsiCo's primary competitors in the snack food market
overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack
market share. Other competitors for soda are RC Cola, Cola Turka, Kola Real, Inca
Kola, Zamzam Cola, Mecca-Cola, Virgin Cola, Parsi Cola, Qibla Cola, Evoca
Cola, Corsica Cola, Breizh Cola, Afro Cola.
CHAPTER THREE CSR
ADOPTED BY PEPSICO
 CSR ADOPTED BY PEPSICO

Pepsi Co Indias likes to believe that its performance is fundamentally connected to

its purpose agenda which represents the commitment to give back as the company
grows. It has taken upon a continuing journey that spans three major areas of focus
human, environmental and talent sustainability.

Human Sustainability reflects Pepsi Co Indias goal of nourishing consumers

with products that range from treats to healthy eats. Pepsi Co Indias products have
always offered consumers nutrition as well as great taste. The progress that Pepsi
Co India has made under the Human Sustainability pillar includes reformulating
some of its products to improve their nutritional profile while launching products
that reflect consumer demand for healthier nutritious snacks and beverages. Pepsi
Co India partners with Governments, health officials and Non Governmental
Organizations to help address obesity concerns and it continues to provide
consumers with new product choices and innovations.

Environmental Sustainability is based on Pepsi Co Indias commitment to strive

to replenish the resources used where possible, and minimize the impact on the
environment. Pepsi Co India continues to work to further reduce its water and
electricity consumption and improve its packaging sustainability. Across the world,
Pepsi Co India has re-used water from its processing plants and has worked with
local communities to provide access to clean water, while supporting farmers to
deliver more crop per drop.

Talent Sustainability is founded on Pepsi Co Indias belief that cherishing its

extraordinary group of people is crucial to building an empowered workforce.
Pepsi Co India pursues diversity and creates an inclusive environment which
encourages associates to bring their whole selves to work. Pepsi Co India has
increased female and minority representation in the management ranks and has
encouraged employees to participate in community service activities while
continuing to create rewarding job opportunities for people with different abilities.
 WATER CONSERVATION

Pepsi Co India is committed to minimizing the impact of its business on the

environment and recognizes that corporations can play a key role in using scarce
resources such as water with care and responsibility. While agriculture utilizes the
bulk of fresh water in India (83%), industry uses 6% of which the beverage
industry uses but a mere 0.04%. But every drop counts and Pepsi Co Indias
primary focus in its beverage and snacks plants has been on conserving water at
each stage of the manufacturing process.

Maintaining a positive Water Balance

In 2003, Pepsi Co India embarked on its quest to achieve positive water balance by
2009. That means Pepsi Co India will conserve, recharge, and thus replenish more
water in its plants and in its communities, than the total water it uses to
manufacture beverage products.

Reducing water debit Pepsi Co Indias efforts to achieve Positive Water Balance
commenced with initiatives across beverage manufacturing plants to revalue
water as a resource through a comprehensive movement to conserve and optimize
water usage within the manufacturing process (or the debit side of the water
balance equation).In the last two years alone the company has saved over 2 billion
liters of water.

In-plant water recharge and harvesting

The multi-pronged approach comprises awareness, commitment and metrics,

installation of water recovery equipment and improved water management
practices. Thanks to significant contributions from our beverage plants, along with
the tremendous amount of water recycled through the starch recovery process used
in our snack plants, Pepsi Co India reduced water use in manufacturing plants
significantly and in the last two years itself the company has saved over 2 billion
liters of water.

Zero Water Discharge

Pepsi Co India has adopted processes to treat process water before returning it to
non-potable water uses. For cooling towers, watering gardens and flushes, water is
being reused and the plants are moving towards becoming a zero discharge facility.

Harvesting water

Rain or roof water harvesting methods have become standard practice for all Pepsi
Co India plants in order to maintain and strengthen water reserves in the
surrounding areas.Examples consist of the Jainpur, Bazpur, Bharuch, Palakkad,
Panipat and Neelamangalaplants, along along with the Frito Lay foods plants in
Channo and Pune, which harvest andcollect rain water in excavated lakes and
ponds while the Mamundar, Mahul and Panipatplants use roof water harvesting to
rejuvenate the surrounding aquifers.

Strengthening water credit

Having reduced the "debit" side of the water balance equation significantly,
attention wa sfocused on earning the "credits" to achieve Positive Water Balance.
Rain and roof wate rharvesting structures were constructed wherever feasible.
Community water projects were initiated, and comprehensive watershed
management programmes in partnership with TERI(The Energy Resources
Institute) in diverse and challenging geographic locations werestarted. Next on the
agenda was the untapped potential for significant water reductionsthrough
interventions in agriculture .

Community Projects

Providing water to surrounding communities has been another key focus area for
Pepsi CoIndia plants in Neelamangala in Karnataka, Palakkad in Kerala, and
Sangareddy andMamandur in Tamil Nadu. Due to acute water scarcity in these
villages, thousands ofvillagers had to walk a distance of 1 to 2 kms each way to
collect water. With Pepsi CoIndias support, villagers participated and actively
contributed to the construction of taps, water tanks, bore wells and submergible
pumps in their villages.

The benefits of Pepsi Co Indias community water initiatives in these villages

weretremendous. In Mamandur and Sangareddy, the lives of more than 7,500
community members have become considerably easier. Through the efforts of the
Pepsi Co IndiaPalakkad plant, clean water was provided to more than 2,000 village
members while PepsiCo Indias Neelamangala plant supported rural water projects
in 2 villages which covered 2,500 people in these locations.

Water conservation in agriculture

Agricultural interventions are another opportune area to achieve water balance.

Over thelast three years, Pepsi Co India, in partnership with the Punjab
Government, has beeninvolved in trials of direct seeding versus conventional
transplantation in rice fields. Thedirect seeding methodology has shown the
potential to reduce water consumption significantly.

The common method of growing Paddy is by first raising a nursery and then
manuallytransplanting it to a field "puddled" with three to four inches of water. As
opposed to thiswater intensive method, the direct seeding method sows the seeds
directly in the fields. Thismethod results in a higher yield due to the higher seeding
density.

Over the last three years, Pepsi Co India has conducted trials of various paddy
varieties in farmers fields to validate the technology. A seeding machine which can
sow paddy seedsat a specified gap and at a uniform depth has also been developed.
Repeated direct seeding methodology trials have demonstrated water savings of
30% (2.25 million litres/hectare). A large-scale implementation of this initiative has
the potential to achieve huge water savings.Pepsi Co India is working to share the
results of the direct seeding trials with more farmers. This direct seeding method is
being extended to 1000 acres in 2008.
TERI-Pepsi Co India project in Karnataka and Uttaranchal

In 2004, Pepsi Co India partnered with The Energy and Resources Institute
(TERI), a scientific research organization, to study and rejuvenate local water
bodies. The aim of this project was to enhance the quality and access of water to
villagers in Neelamangala,Karnataka and around Dehradun and Mukteswar in
Uttaranchal and currently recharges 300million litres of water every year. The
results of the partnership were commendable.Currently, Pepsi Co India s
community project in Karnataka provides water, health andsanitation services to
3,000 people residing in 4 villages.

Community participation played an important role in the success of the project.

Local Government bodies, community youth groups and womens self help groups
played acritical role in the construction of 128 toilets, 5 vermin compost pits and 1
communityvermin compost pit. To promote the collection of solid waste,
approximately 500 dustbinshave been distributed to community members.

Agricultural programmers initiated in these areas also serve to improve irrigation

systems. Drip irrigation has been implemented in farmers fields while a farm
pond for storing water and using it to replenish a vegetable garden is currently in
the process of being constructed. Other ongoing projects include the construction
of a water recharge structure and a rainwater harvesting structure for a school. In
addition to this, high yield cash crops and integrated pest management systems are
being promoted. Best practices on organic approaches are shared with community
members along with methods to improve moisture content of the soil. The
initiatives implemented in these communities also include public education about
sanitation and hygiene along with provision of health care facilities and health
education to improve awareness levels of community members.

To supplement these programmes in a more holistic manner, enterprise and

sustainable livelihood development is also promoted and villagers are trained in
mushroom processing while self help groups are trained in various income
generation activities to help create aviable local economy.Besides being deeply
involved in the implementation of the various community projects, community
members have also contributed financially to the ongoing work. Progress made in
UttaranchalIn Uttarkhand, Pepsi Co Indias partnership with TERI has been
successful in rejuvenating traditional water harvesting structures in villages. This
initiative has transformed 4 villages in Uttarkhand into model villages. The
villagers have also benefited immensely from thehealth and sanitation initiatives
developed with the support of Pepsi Co India and TERIalong with a programme to
promote renewable energy. The results of this integratedwatershed development
programme have created a holistic and sustainable change in
thevillages.Environment AwardsPepsi Co India-Exnora waste management
programme in Chennai wins EnvironmentalGolden Peacock Award for Innovation
in 2006Pepsi Co Indias Palakkad plant won Golden Peacock National Award for
EnvironmentManagement in 2005Neelamangala plant selected for the Parisara
Mithra Award for environment in 2005Pepsi Co India Madurai plant won Golden
Peacock National Award for EnvironmentManagement in 2001 and 2002
 Waste to Wealth

Waste to Wealth is Pepsi Co India and Exnoras solid waste management

programme. These Solid Waste Management initiatives are in partnership with
Exnora, an environmental NGO. This award winning, income generating
partnership currently impacts more than 1,00,000 people in Tamil Nadu, Andhra
Pradesh and Haryana will reach out to more than 2,00,000 people in 2008. Award
winning Zero Waste Management Programme in Pammal, Tamil Nadu Effective
and environmentally friendly disposal of municipal waste is a major challengefor
local Government bodies. In partnership with the Government, NGOs and
communitymembers, Pepsi Co India continues to implement waste management
projects in variousdistricts in the country. Despite the creation of a detailed policy
on Solid Waste Management and Handling rulesin 2000, very few municipalities in
the country were able to completely comply with theserules. Pepsi Co India and
EXNORA effectively implemented a model project in Pammaldistrict in Tamil
Nadu that adhered to the Government policy on waste management. Theproject
created a visible difference in the local environment of the region. Implemented in
a few wards of the Pammal district and impacting a population of over22,000, the
programme imparted training on recycling waste rather than simply relocatingit.
The programme involved the creation of infrastructure, usage of superior
gradeEXORCO compost, recycling of plastic and steel waste, road cleaning, street
beautification,sanitation awareness programmes and a tree plantation programme
that include the conceptof Each Child Adopt a Tree. Households were encouraged
to segregate their bio-degradable waste from theirrecyclable waste. The bio-
degradable waste was converted into high quality organic manurethrough the
process of vermi-culture. The sale of recyclable waste provided a stream ofincome
to sustain the project which improved the ambience of Pammal district. Every
aspect of the programme was built around maximum community andGovernment
participation which helped the programme evolve into a self sustaining model.This
unique initiative was awarded the environmental Golden Peacock Award
forInnovation in 2006 and was recognized as a model project by UNICEF in 2007

Pepsi Co India-EXNORAs Zero Waste Management initiative in Pammal

recognized as a model project by UNICEF Pepsi Co India-EXNORAs pioneering
Zero Waste Management project in Pammal,Tamil Nadu was selected by UNICEF
as a model project and a centre for internationallearning in the area of Urban Solid
Waste Management. With an aim to understand the planning, process,
implementation and impact of theprogram, a team of 21 UNICEF delegates from 9
countries, which consisted of Denmark,Egypt, Zambia, Phillipines, Indonesia,
Nepal, East Jerusalem, Djibouti and Ethiopia, visitedthe Pammal project and
recognized it as being a unique initiative which demonstrates astrong partnership
between community members, the Government, NGOs and the corporatesector. In
2007, UNICEF included urban solid waste management as part of its sanitation
pillarand it selected Pammals Zero Waste Management centre as a best case study
for it team ofinternational delegates. This prestigious recognition by UNICEF
follows the GoldenPeacock Award For Innovation received by Pepsi Co India and
Exnora for their partnershipin this unique waste recycling program. Recycling
initiatives in Nagapattinam, Cuddalore, Tenkasi in Tamil Nadu, Sangareddy in
Andhra Pradesh and Panipat in Haryana The inauguration of the Pepsi Co India-
EXNORA Zero Waste Management Project inNagapattinam marked the expansion
of Pepsi Co India and Exnoras efforts to managedomestic solid waste in an
environmentally-friendly manner. Continuous door-to-door campaigns, rallies and
street plays are carried out to motivatepeople to segregate organic and inorganic
garbage at source. The organic waste is convertedinto compost using vermi-culture
and the inorganic waste is sorted into categories forrecycling. The innovative
project not only promotes sanitary surroundings, but provides severalopportunities
for micro-enterprises such as PET bottle, waste paper and tetra packrecycling.
Along with this project in Nagapattinam, the Pepsi Co India Foundation
alsoinitiated similar projects in Cuddalore and Tenkasi in Tamil Nadu, Sangareddy
in Andhra

Pradesh and Panipat in Haryana. Frito Lays achievements in converting waste to

wealth Pepsi Co Indias foods division, Frito Lay, also generates biofuels from
waste in itsplants thus reducing methane emission and 875 MT of CO2 emission
annually, in additionto achieving 14% reduction in energy use. New capacity
expansion in plants has beendesigned to impact further reductions in water, power
and fu
 Pepsi Co Indias agri-partnerships with farmers
Pepsi Co Indias involvement in Indian agriculture stems from its vision of
creatinga cost-effective, localised agri-base in India by leveraging farmers access
to worldclass agricultural practices. Pepsi Co India worked with farmers and
StateGovernments to improve agri sustainability, crop diversification and raise
farmerincomes. Pepsi Co India helped transform the lives of thousands of farmers
byhelping them refine their farming techniques and raise farm productivity,
andcustomized solutions to suit specific geographies and locations. The most
ambitious project is a joint programme, launched in 1989, between PepsiCo India,
the Punjab Agriculture University (PAU) in Ludhiana and Punjab AgroIndustries
Corporation (PAIC) in Chandigarh. The programme focuses on
evolvingagricultural practices to help Punjab farmers produce internationally
competitiveproducts. Over the last five years, Pepsi Co India has also collaborated
with theThapar Institute of Technology to develop a high quality potato seed
programme.

Pepsi Co India was a pioneer in the concept of contract farming under which
thecompany transfers agricultural best practices and technology and procures the
produceat a guaranteed price. To support the initiative, Pepsi Co India set up a 27-
acreresearch and demonstration farm in Punjab to conduct farm trials of new
varieties oftomato, potato and other crops.

The programme, which includes seed production, has successfully evaluated

thefollowing crops:

1. several varieties of basmati rice more than 200 varieties and hybrids
of chilli
2. 25 varieties and hybrids of corn
3. more than 60 varieties of peanut
4. more than 100 varieties and hybrids of tomato
Additionally, the development of new tomato varieties has helped increase
totalannual production of tomato varieties from 28,000 tons to over 200,000 tons
inPunjab. Yields have more than tripled from 16 tons to 54 tons per hectare. Under
theprogramme, 6 high-quality, high-yield potato varieties have also been
introduced toIndian farmers. These new potato seeds have helped to increase farm
income andenabled Pepsi Co India to procure world class chip-grade potatoes for
its Frito Laysnacks division. The company has partnered with more than 10,000
farmers workingin over 10,000 acres across Punjab, U.P., Karnataka, Jharkand
West Bengal, Kashmirand Maharashtra for the supply of potatoes. Pepsi Co India
has also partnered with1,200 farmers in Rajasthan to cultivate barley in a tie up
with the United Breweries Group. Pepsi Co Indias technical team also
implemented a high quality seedprogramme to deliver early generation and disease
free seeds to farmers

Healthy Kids
Pepsi Co India stays committed to the health and well-being of children. It will
continue to provide children with a, diverse, healthful and fun portfolio while
simultaneously tackling the calories out side of the equation by expanding its Get
Active programme for kids. Pepsi Co India believes that in order to build its
business in a sustainable manner, it has a responsibility to ensure that its consumers
are nourished in multiple dimensions. Pepsi Co India has been proactive in taking a
variety of steps to sustain and strengthen this platform of human sustainability.

Pepsi Co Indias Diverse Portfolio

Pepsi Co Indias portfolio reflects its commitment to nourish consumers with a

diverse range of fun and healthy products, making the healthful choice an easier
choice. As Pepsi Co India grows, the portfolio transformation will continue with a
systematic plan to reduce added sugar, sodium and saturated fats in its products.
Today, the portfolio includes several healthier treats and some hydrating and
nourishing products.

Making the healthful choice an easier choice

 Tropicana 100% juice range provides essential nutrition and vitamins.
Tropicana nectars and juice based drinks Tropicana Twister, Slice and Slice
Mangola.
Products with reduced sugar or calories such as Diet Pepsi
Gatorade, the worlds leading sports drink, has valuable re-hydration benefits
and is scientifically formulated to quench thirst, replace fluids and
electrolytes and provide carbohydrate energy.
Aquafina packaged water and bulk water.
Breakfast cereal, Quaker Oats, is rich in soluble fibre, beta-glucan, Vitamin
B complex and helps in lowering cholesterol.
Frito Lays core products, Lays, Kurkure, Uncle Chipps and Cheetos are
cooked in Rice Bran Oil to significantly reduce the saturated fat in these
brands by 40%.
Frito Lays products are MSG and trans-fat free and contain voluntary on
pack nutritional labeling.
Cheetos Whoosh, Pepsi Co Indias kids range product, is made from whole
grains and vegetables, and is a good source of fibre, protein, vitamin A and
has no artificial colours, flavours or added preservatives.

Offering Portion Choices: Most of Pepsi Co Indias products are available in

arange of packages so consumers can select a size suited to particular occasionsand
dietary needs.

CSR Partners

TERI(The Energy and Resources Institute) to implementwatershed

management projects in Neelamangala and Uttaranchal

TERI was established in 1974 with the purpose of tackling and dealing with the
immense and acute problems that mankind is likely to be faced with in the years
ahead on account ofthe gradual depletion of the earths finite energy resources
which are largely non-renewableand on account of the existing methods of their
use which are polluting.
Over the years the Institute has developed a wider interpretation of this core
purpose andits application and has created an environment that is enabling for the
development ofsolutions to global problems in the fields of energy, environment
and current patterns ofdevelopment, which are largely unsustainable. The Institute
has grown substantially over theyears, particularly, since it launched its own
research activities and established a base in NewDelhi, its registered headquarters.
The central element of TERIs philosophy has been itsreliance on entrepreneurial
skills to create benefits for society through the development anddissemination of
intellectual property. The strength of the Institute lies in not only identifyingand
articulating intellectual challenges straddling a number of disciplines of knowledge
butalso in mounting research, training and demonstration projects leading to
development ofspecific problem-based advanced technologies that help carry
benefits to society at large.

Alternative Development Initiatives (ADI) on Watershed

Management Projects in Kerala, Punjab and Maharashtra ADI is devoted to
support, promote and nurture sustainable growth, social development and good
governance for the empowerment of communities through collaborative
action.ADI facilitates an alternative paradigm of development that values
appreciating peoples basic potential to lead the process of socio-economic change.
ADI values livelihood promotion and resource management as an instrument to
build leadership and entrepreneurial skills of individuals, communities, systems
and institutions.

ADI aims to improve the lives and future prospects of society as a whole. The
organisation envisages to bring about people centred development by fostering
institutional linkages, technology transfer, technological innovation and
experiments, demonstrate new ideas, promote new approaches, mobilise resources,
demystify concepts and technologies, mediate to bring about collaboration, and
impart skills and foster conditions for reflection and learning. ADI promotes
institutions, systems, processes and mechanisms that would bring socio-economic
growth.
 Exnora in its Waste To Wealth initiative
EXNORA Intnernational a voluntary non-governmental, non-political, non-
profitGLOBAL HEAD ENVIRONMENTAL SERVICE ORGANIZATION.
Exnora GreenPammal is a unique joint venture of Private, Public and Government
participation to improvethe living environment and to promote more enviro-
friendly sustainable human settlements.Pammal Exnora and its members, under the
able guidance of Mrs. MangalamBalasubramanian, Chair-person, Pammal Exnora,
demonstrates that civil societyorganizations have an important role and enormous
potential to improve local environmentareas in areas that are in transition from
rural to urban to support service delivery by thegovernment.

Today Pammal is an example of how civic engagement and peoples partnership

can beused to achieve source segregation of solid waste, vermi composting of
organic waste, sale ofrecyclables and the restoration of the Pammal Lake that lead
to the greening of Pammal.

CSMCRI for sustainable livelihood seaweed farming project in coastal

TamilNadu

The Central Salt & Marine Chemicals Research Institute was set up in 1954 to
work inpartnership with visionary sponsors and collaborators to generate the
knowledge andinnovations required for efficient utilization of Indias coastal
wasteland, sea water, marinealgae, solar power and silicates. The Institute will also
harness its capabilities in biosciences,chemical transformation and catalyst, process
engineering, environmental monitoring,separation science and analysis to address
focused needs of industries and organizations inthe region and beyond.
 CAP Foundation to train and provide alternate livelihood
options for Tsunami affected communities in AP and Tamil
Nadu.

CAP Foundation is an independent , registered organisation demonstrating Public

PrivatePartnership initiatives between civil societies, corporate and government
agencies in linkinglearning and livelihood for communities of children, youth and
women at risk. The missionof the CAP Foundation is to reach out to the children,
adolescents and youth at risk byproviding a holistic education and livelihood
promotion module, which combines formal education with vocational training,
skill development training, life skill modules, jobplacement and career exploration
opportunities through an experiential mode, aimed atdeveloping confident
individuals capable of self directed growth.

The Foundation specialises in working with the most deprived, vulnerable and
difficult toreach sections of young persons, women and communities at risk and
has a strong genderprespective.

Project Healing Touch to provide ex-servicemen with

sustainablelivelihoods.
Project Healing Touch was launched by Mukesh Anand in the aftermath of the
Kargil warin 1999. The project strives to help servicemen in the Indian Army earn
a sustainablelivelihood after they have retired from the armed forces.

Under the auspices of Project Healing Touch, Mission Vijay II provides former
Indiansoldiers an important opportunity to live independently and be financially
self-reliant. The partnership has provided employees of the armed forces with a
stable source of income intheir new roles as distributors, sub-distributors, salesmen
or as trolley vending distributors for PepsiCo.
 Swashrit Society to promote active and healthy lifestyles
among kids throughthe Get Active programme.
Swashrit is an NGO that works in the area of uplifting underprivileged children
by providing them with basic education and empowering them with better futures.
Swashrit has also been actively involved in conducting training workshops for
primary, middle and senior school children as well as teachers. These workshops
have addressed important health relatedissues such as stress management, holistic
child development and substance abuse prevention. The organization has also
undertaken prestigious annual projects with schools in Delhi and the NCR, such as
Save the Young Heart, Obesity management and Get Active.

International Labor Organisation

on creating and implementing itsHIV/AIDS Workplace Policy. PepsiCo India
partnered with the International Labor Organization (ILO) to develop and
implement a sustainable HIV/AIDS workplace prevention care and support
programme for its employees, their families and community members.

The International Labour Organisation is the UN agency responsible for work

related issues. In 2000 it created the Programme on HIV/AIDS and the World of
Work (ILO/AIDS).The key objectives of this programme consist of raising
awareness on the social, economicand developmental impact of AIDS on labour
and employment while helping Governments,employers and workers support
national efforts to control HIV/AIDS. This crucialprogramme also serves to fight
discrimination and stigma related to HIV.
 CONCLUSION
To minimize its environmental impact, Pepsi has improved water, fuels, and
electricity fficiency - saving about five billion litres of water and nearly 500
million kilowatt hours ofenergy from 2007 to 2008. By the end of 2008, the
company started using a recently installed natural gas heat and power system to
bottle beverages at its plant saving a potential$408000(Rs.2.4cr) a year. Pepsi
renewed its commitments to recycling and launched a sustainable packaging
policy.In the spring, Pepsi launched its Have We Met Before? campaign to
communicate thebenefits of aluminum can recycling and encourage Pepsi
consumers to make recycling a partof their daily routines.Still, last month the
company trailed behind Coca-Cola to come in second on As You SowsBeverage
Container Recycling Scorecard.Around the same time it used the Aquafina water
bottle label to tell customers of its CSRgoal of making PepsiCo India a positive
water balance operation. The report noted thatPepsi has put more than $16 million
(Rs.80 cr.) toward bringing safe water to developing countries.
 BIBLIOGRAPHY

All this information related to corporate social responsibility is taken from internet
and some part is referred form textbooks

Internet is the key role for this project research

www.pepisco.com
www.timesofinida.com
www.businesstandard.com
www.google.com