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DIGITALIN

NUMBERS 2016
INDONESIA
Seno Pramuadji
Digital Creative & Social Media
DIGITAL in INDONESIA
TOTAL BY GENDER TOTAL INTERNET USERS
POPULATION PENETRATION IN JAVA ISLAND

47,5
FEMALE

MALE

256,2M 52,5 132,7M 86,3M


65
Source: APJII 2016

Seno Pramuadji
INTERNET USERS BY AGE

25 - 29 Y0 24 MILLION 80

35 - 39 Y0 24 MILLION 63

30 - 34 Y0 23,3 MILLION 72

20 - 24 Y0 22,3 MILLION 82

40 - 44 Y0 16,9 MILLION 46

15 - 19 Y0 12,5 MILLION 64

45 - 49 Y0 7,2 MILLION 24

> 50 Y0 1,5 MILLION 3

10 - 14 Y0 768 THOUSANDS

Source: APJII 2016


Seno Pramuadji
INTERNET USERS BY OCCUPATION

23,8 M PRIVATE SECTOR 2M BUSINESSMAN

20 M SMALL BUSINESS 2M POLICE/TNI

18 M COLLEGE STUDENTS 2 M FREELANCERS

14,9 M PUBLIC SECTOR 2M OJEK

11,3 M STUDENTS 1,5 M STORE WORKERS

10,8 M HOUSEWIFES
M= million
Source: APJII 2016
8,7 M BLUE COLLAR (MILL HAND)

7,4 M TEACHERS

3M HEALTH WORKERS

Seno Pramuadji
WHERE TO CONNECT

92,8 M 17,7 M 14,9 M 2,9 M


MOBILE HOME OFFICE CAMPUS

2,1 M 1,2 M
WARNET CAFE Source: APJII 2016
Seno Pramuadji
REASONS TO CONNECT

31,3 M 27,6 M 17,9 M 13,6 M


SEARCH FOR WORK LEISURE SOCIALIZE
INFORMATION RELATED

12,2 M 11,7 M 10,4 M


EDUCATION ENTERTAINMENT TRADE
Source: APJII 2016
Seno Pramuadji
COMMERCIAL SITE

82,2 M 45,3 M 1,5 M


ONLINE SHOP PERSONAL OTHERS
BUSINESS
Source: APJII 2016

SOCIAL MEDIA

71,6 M 19,9 M 14,5 M


FACEBOOK INSTAGRAM YOUTUBE
Seno Pramuadji
Seno Pramuadji

MOBILE INTERNET PROVIDER Source: APJII 2016

59,7 M 33,8 M 10,4 M 8,2 M


STRONG AFFORDABLE BONUSES
ECONOMICAL
SIGNAL PRICE

MOBILE INTERNET SATISFACTION

94,3 M 20,5 M 12,7 M 1,5 M


VERY SATISFIED SATISFIED LESS SATISFIED NOT SATISFIED
WHAT KIND OF DEVICES

63,1
M

MOBILE

67,2
M

MOBILE +PC

2,2
M

COMPUTER
Source: APJII 2016
Seno Pramuadji
USE OF DATA/PACKAGE

2 3 15 ,
Source: APJII 2016

GB GB GB
41,2 million 27,9 million 19,9 million

1 4
GB GB
13,8 million 12,4 million
Around 90,2 , Indonesians
like to use monthly package
>> 119,6 M

Seno Pramuadji
Seno Pramuadji

HOME INTERNET Source: APJII 2016

,
Internet at Home Use by All More

407
Family Member Cheaper

million

From Neighbor
248
, M
71
,
More Stable
M

,
31
Connection

million 63
, M
WHAT KIND OF CONTENT
Source: APJII 2016

SOCIAL MEDIA ENTERTAINMENT NEWS

,
1292 1284
, ,
1279 M M M

EDUCATION COMMERCIAL PUBLIC SERVICE

, 1235
1242 ,
, 1215
M M M

Seno Pramuadji
WHAT KIND of NEWS
Source: APJII 2016

13,8% 13,4%
20,6%

27,3 M 18,3 M 17,7 M


INTERNATIONAL NEWS HEALTH CRIMINAL ISSUE

WHAT KIND of ENTERTAINMENT


35,5% 12,3%
41%

54,4 M 19,9 M 14,5 M


MOVIE STREAMING MUSIC STREAMING SPORT
Seno Pramuadji
ONLINE TRANSACTION PAYMENT METHOD

84,2
48,7 M ATM
million (63,5%)
who said YES, 18,8 M CASH ON DEV. (COD)
they have an
online transactions 9,9 M INTERNET BANKING

FUN FACT: Around 125,5 million, Indonesians use social media for commerce/trade

WHAT PEOPLE BUY ONLINE?


3,6%
22,2%
25,7%

34,1 M 29,4 M 4,7 M


TICKETS HOUSEHOLD FASHION/CLOTHES
Source: APJII 2016
Seno Pramuadji
EMAIL?
81,8 M
84,6 M
43,6 M

46,4 M
5M

BROWSING

67,8% 14,7% 12,6%

89,9
M
19,5
M
16,7 M

Seno Pramuadji
Maturnuwun!
Seno Pramuadji
Social Media & Digital Enthusiast
Seno Pramuadji

@seno_pramuadji

Seno Pramuadji
senopramuadji0101@gmail.com

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